Lisa Bichsel

Member Since 2021

Lisa Bichsel


Bichsel Medical Marketing Group


Experienced healthcare marketer with over 35 years in commercialization activities in the medical device and biotech industries. With a diverse background including ophthalmology, podiatry, orthopedics, neurosurgery, radiology, healthcare finance, emergency medicine, cardiology and gastroenterology, Lisa brings a wealth of knowledge and experience in managing all facets of the downstream function from strategy to tactical execution. Lisa specializes in out-of-the-box marketing thinking, successfully positioning both companies and their offerings uniquely in the market. Lisa has a special focus in the area of consumer outreach and referring physician education. With customers as diverse as freestanding endoscopy centers to health systems to government agencies, Lisa brings creativity and a successful record of finding the right formula to achieve results.


  • Medical Devices
  • Strategy
  • Product Launch


August 10th, 2021

16 strategies to ensure the content you’re producing has real value for your audience

Writing informative content can set you and your organization up as experts in your industry—but only if it provides real value to your audience.

August 2nd, 2021

15 ways to close the “credibility gap” with potential clients or customers

You’ve caught the attention of a new prospect—now you need to convince them you can really deliver what you’re promising.

July 7th, 2021

13 tried-and-true ways to retain and engage existing customers

Customer retention may be cheaper than new lead generation, but you need the right strategies to successfully earn repeat business.

June 15th, 2021

Sharing the love: 15 business leaders share great ways to support your team members

It's never been more important for leaders to show their team members their appreciation than in the past several months—and there are many ways to do it.


Bichsel Medical Marketing Group

BMMG is a fully staffed medical marketing department focused on early stage med device, biotech, diagnostics and service businesses in the healthcare space. We are comprised of over 40 seasoned medical marketers formerly in positions of CEO, CCO, and VP of Sales & Marketing. We aren't a vendor/agency --- we are your colleagues.


  • Medical Device
  • Health Diagnostics
  • Biotechnology


Marketing & advertising