Member Since 2021
Lisa Bichsel
Bichsel Medical Marketing Group
Montana
Experienced healthcare marketer with over 35 years in commercialization activities in the medical device and biotech industries. With a diverse background including ophthalmology, podiatry, orthopedics, neurosurgery, radiology, healthcare finance, emergency medicine, cardiology and gastroenterology, Lisa brings a wealth of knowledge and experience in managing all facets of the downstream function from strategy to tactical execution. Lisa specializes in out-of-the-box marketing thinking, successfully positioning both companies and their offerings uniquely in the market. Lisa has a special focus in the area of consumer outreach and referring physician education. With customers as diverse as freestanding endoscopy centers to health systems to government agencies, Lisa brings creativity and a successful record of finding the right formula to achieve results.
SKILLS
- Medical Devices
- Strategy
- Product Launch
RECENT CONTENT
January 6th, 2023
14 steps to elevate business content and improve conversion rates
Here's how to write winning word copy that encourages a call to action.
November 18th, 2022
13 elements that are key to enhancing a company's digital growth
Evaluating the potential for improvement on these core online-business components is essential to elevating a virtual organization.
September 13th, 2022
Don't make these 15 critical email marketing mistakes
While email marketing can provide a great ROI, it has to be done the right way to make an impact.
June 28th, 2022
Does your sales team prioritize people or business transactions?
Here's how to humanize the funnel conversion rate and win at relationship building.
June 23rd, 2022
Here's how to make an effective cold call pitch
The cold call pitch isn't dead, but it does have to be done the right way to get the best results.
January 13th, 2022
Here's how leaders can avoid social media missteps
A poorly-crafted social media post can quickly spiral out of control, so it's important for leaders to have a strategy for moving forward.
January 13th, 2022
Avoid the post-holiday blues with these 16 positivity strategies
If you want to keep morale high and avoid a slump after the holidays, here's how to encourage positivity and cheer among your team.
August 10th, 2021
16 strategies to ensure the content you’re producing has real value for your audience
Writing informative content can set you and your organization up as experts in your industry—but only if it provides real value to your audience.
August 2nd, 2021
15 ways to close the “credibility gap” with potential clients or customers
You’ve caught the attention of a new prospect—now you need to convince them you can really deliver what you’re promising.
July 7th, 2021
13 tried-and-true ways to retain and engage existing customers
Customer retention may be cheaper than new lead generation, but you need the right strategies to successfully earn repeat business.
June 15th, 2021
Sharing the love: 15 business leaders share great ways to support your team members
It's never been more important for leaders to show their team members their appreciation than in the past several months—and there are many ways to do it.
June 8th, 2021
16 ways to build a strong community around your brand
If you want to build a brand that lasts, start by creating a community of like-minded consumers and advocates of your product or service.
COMPANY INFO
Bichsel Medical Marketing Group
BMMG is a fully staffed medical marketing department focused on early stage med device, biotech, diagnostics and service businesses in the healthcare space. We are comprised of over 40 seasoned medical marketers formerly in positions of CEO, CCO, and VP of Sales & Marketing. We aren't a vendor/agency --- we are your colleagues.
AREA OF FOCUS
- Medical Device
- Health Diagnostics
- Biotechnology
INDUSTRY
Marketing & advertising