Lisa Bichsel

Member Since 2021

Lisa Bichsel

Owner/Consultant

Bichsel Medical Marketing Group

Montana

Experienced healthcare marketer with over 35 years in commercialization activities in the medical device and biotech industries. With a diverse background including ophthalmology, podiatry, orthopedics, neurosurgery, radiology, healthcare finance, emergency medicine, cardiology and gastroenterology, Lisa brings a wealth of knowledge and experience in managing all facets of the downstream function from strategy to tactical execution. Lisa specializes in out-of-the-box marketing thinking, successfully positioning both companies and their offerings uniquely in the market. Lisa has a special focus in the area of consumer outreach and referring physician education. With customers as diverse as freestanding endoscopy centers to health systems to government agencies, Lisa brings creativity and a successful record of finding the right formula to achieve results.


SKILLS

  • Medical Devices
  • Strategy
  • Product Launch

RECENT CONTENT

November 18th, 2022

13 elements that are key to enhancing a company's digital growth

Evaluating the potential for improvement on these core online-business components is essential to elevating a virtual organization.

September 13th, 2022

Don't make these 15 critical email marketing mistakes

While email marketing can provide a great ROI, it has to be done the right way to make an impact.

June 28th, 2022

Does your sales team prioritize people or business transactions?

Here's how to humanize the funnel conversion rate and win at relationship building. 

June 23rd, 2022

Here's how to make an effective cold call pitch

The cold call pitch isn't dead, but it does have to be done the right way to get the best results.


COMPANY INFO

Bichsel Medical Marketing Group

BMMG is a fully staffed medical marketing department focused on early stage med device, biotech, diagnostics and service businesses in the healthcare space. We are comprised of over 40 seasoned medical marketers formerly in positions of CEO, CCO, and VP of Sales & Marketing. We aren't a vendor/agency --- we are your colleagues.


AREA OF FOCUS

  • Medical Device
  • Health Diagnostics
  • Biotechnology

INDUSTRY

Marketing & advertising