Member Since 2021
Bichsel Medical Marketing Group
Experienced healthcare marketer with over 35 years in commercialization activities in the medical device and biotech industries. With a diverse background including ophthalmology, podiatry, orthopedics, neurosurgery, radiology, healthcare finance, emergency medicine, cardiology and gastroenterology, Lisa brings a wealth of knowledge and experience in managing all facets of the downstream function from strategy to tactical execution. Lisa specializes in out-of-the-box marketing thinking, successfully positioning both companies and their offerings uniquely in the market. Lisa has a special focus in the area of consumer outreach and referring physician education. With customers as diverse as freestanding endoscopy centers to health systems to government agencies, Lisa brings creativity and a successful record of finding the right formula to achieve results.
Here's how to write winning word copy that encourages a call to action.
Evaluating the potential for improvement on these core online-business components is essential to elevating a virtual organization.
While email marketing can provide a great ROI, it has to be done the right way to make an impact.
Here's how to humanize the funnel conversion rate and win at relationship building.
The cold call pitch isn't dead, but it does have to be done the right way to get the best results.
A poorly-crafted social media post can quickly spiral out of control, so it's important for leaders to have a strategy for moving forward.
If you want to keep morale high and avoid a slump after the holidays, here's how to encourage positivity and cheer among your team.
Writing informative content can set you and your organization up as experts in your industry—but only if it provides real value to your audience.
You’ve caught the attention of a new prospect—now you need to convince them you can really deliver what you’re promising.
Customer retention may be cheaper than new lead generation, but you need the right strategies to successfully earn repeat business.
It's never been more important for leaders to show their team members their appreciation than in the past several months—and there are many ways to do it.
If you want to build a brand that lasts, start by creating a community of like-minded consumers and advocates of your product or service.
BMMG is a fully staffed medical marketing department focused on early stage med device, biotech, diagnostics and service businesses in the healthcare space. We are comprised of over 40 seasoned medical marketers formerly in positions of CEO, CCO, and VP of Sales & Marketing. We aren't a vendor/agency --- we are your colleagues.
Marketing & advertising