Member Since September 2024
About
My life's goal is for the most creative ideas to be enjoyed by the most people possible and build the teams that can make it happen. SpecialGuest is the platform that supports those teams. I have been a director since 2007. I founded SpecialGuest in 2014. Here is the rest of what I have done: Since starting as a director when I was 23, I've had my work featured at the Saatchi&Saatchi new director’s showcase, directed Google's first TV commercial/Super Bowl spot "Parisian Love", had work inducted into the MoMA’s archive for the art and technique of the America Commercial, was named a top 10 director by CreativityOnline, was named number one in Business Insider’s 30 most creative in advertising under 30, and I was listed in AdWeek's "Creative 100". None of these are as rewarding as getting to work alongside other creative people and live a creative life in which every day is completely different from the one before. It is a lucky life.
Aaron Duffy
Published content
expert panel
Develop a personalized client strategy to elevate your company's long-term potential. Whether you're operating from a traditional brick-and-mortar workspace, or your company recently went fully remote, in today's global economy, brand leaders must develop a comprehensive online marketing plan to maintain a sense of positive brand reputation in the market they represent. No doubt studying real-time data offers better insight into website performance levels, retail foot traffic, customer behavior patterns, and their product journey, but overall, customized client interactions are highly favored over being treated like a number. Here, 16 experts from Fast Company Executive Board each provide one best practice to use a complete digital media strategy to build consumer loyalty.
expert panel
Taking their insights to heart underscores the value they bring to your business. In a shifting and competitive marketplace, attracting and retaining loyal clients or partnerships to help your business thrive is not what it used to be. Leaders and their teams must work even harder to gain the time, respect, trust, and financial investment of others if they want their company to grow. With the start of a new year and unforeseen challenges awaiting, now is the time to rethink how best to show up for your biggest supporters—not only when the holidays roll around again, but also throughout the year. To help you put a strategy in place to strengthen your business relationships and brand reputation further, below, 12 experts from Fast Company Executive Board each offer one best practice to express how much you truly appreciate customer loyalty and brand partnerships year after year. Here's how to make your thank yous much more memorable.
Company details
SpecialGuest
Company bio
SpecialGuest is a communication and arts company that gets people thinking. We partner with thought leader clientele who are aiming to change the world, re-think things, or disrupt a category. Qualities of our work are experimentation, thoughtfulness, cleverness, and sophistication, resulting in inventive work that has built in discovery and makes the work satisfying and memorable. We practice a tightly-knit collaboration between our clientele and community of artists, directors, writers, inventors, engineers, scientists, designers, technologists, coders, and academics plus a range of other specialists, all who bring smart strategic thinking to everything we do.