Aaron Duffy

expert panel

Develop a personalized client strategy to elevate your company's long-term potential. Whether you're operating from a traditional brick-and-mortar workspace, or your company recently went fully remote, in today's global economy, brand leaders must develop a comprehensive online marketing plan to maintain a sense of positive brand reputation in the market they represent. No doubt studying real-time data offers better insight into website performance levels, retail foot traffic, customer behavior patterns, and their product journey, but overall, customized client interactions are highly favored over being treated like a number. Here, 16 experts from Fast Company Executive Board each provide one best practice to use a complete digital media strategy to build consumer loyalty.

expert panel

Taking their insights to heart underscores the value they bring to your business.  In a shifting and competitive marketplace, attracting and retaining loyal clients or partnerships to help your business thrive is not what it used to be. Leaders and their teams must work even harder to gain the time, respect, trust, and financial investment of others if they want their company to grow. With the start of a new year and unforeseen challenges awaiting, now is the time to rethink how best to show up for your biggest supporters—not only when the holidays roll around again, but also throughout the year. To help you put a strategy in place to strengthen your business relationships and brand reputation further, below, 12 experts from Fast Company Executive Board each offer one best practice to express how much you truly appreciate customer loyalty and brand partnerships year after year. Here's how to make your thank yous much more memorable.