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Adrian Cronje's avatarPerson

Adrian Cronje

CEOBalentine

Atlanta, GA

Member Since December 2022

Skills

Investments
Investment Strategies
Equities

About

Adrian is Chief Executive Officer of Balentine, a boutique wealth management firm based in Atlanta and Raleigh. Under his leadership, the firm has experienced exponential growth. In 2023, Adrian was recognized as one of the Atlanta Business Chronicle’s Most Admired CEOs and in 2024, he was named one of Barron's Top 100 Independent Advisors. Adrian holds a Ph.D. and a master’s degree in economics and finance from the University of Cambridge, United Kingdom. He earned his bachelor’s degree in economics, with honors, from the University of Cape Town, South Africa. He's a Chartered Financial Analyst and is a member of both Vistage International and The Young President's Organization (YPO). He serves on the Journal of Wealth Management Editorial Board and is Chair of the Wealth Management Vertical for YPO's Global Financial Services network. Adrian is a Trustee of Agnes Scott College, the founding President of the not-for-profit A+ Squash, and President of the Rotary Club of Atlanta in 2024-2025.

Published content

Redefining P&L: The impact of purpose-driven leadership on people and lives

article

Our role as leaders is to motivate people to achieve things they didn’t think they were capable of and then rebar. Being connected to purpose propels that into overdrive.

A competitive advantage: In the era of sticky inflation, your company’s pricing power is paramount

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The ability to increase your pricing power in today’s economy is essential to putting an "economic moat" around your business—a key point of competitive advantage.

Want to know what is happening in the future? Don’t ask an economist

article

Which forward-looking capital market indicators should you pay attention to—and how do you use the information to inform strategy for your business?

Why scaling a service business is all about communication

article

Your clients will tell you how to run your business. But to scale it, you also need to look inside the company and focus on setting the stage for effective communication.

15 “cardinal rules” for entrepreneurs and business owners with money to invest

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As a long-time investor and entrepreneur in the wealth management industry, I’m passionate about guiding entrepreneurs with principles to live by when it comes to turning business success into long-term wealth and legacy.

Succession planning for millennial leaders

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Without a well-considered succession plan, you are undermining your potential to enshrine a legacy.

Company details

Balentine

Company bio

Balentine is an employee-owned wealth management firm headquartered in Atlanta, Georgia, with a second office in Raleigh, North Carolina. We provide financial planning and investment management services for business owners and their families. For more than 30 years, the Balentine legacy has been one of innovation, service to clients, and giving back to the community. Balentine has been recognized both locally and nationally for building a culture and workplace designed to provide outstanding service and results for our clients. We have been named to Barron’s “Top 100 Independent Wealth Advisors,” Financial Times'​ “300 Top Registered Investment Advisors,” and Pensions and Investments’ “Best Places to Work in Money Management,” among others. The opinions expressed herein are those of Balentine, LLC (“Balentine”) and are subject to change without notice. Balentine social media posts are provided for information purposes only and should not be considered investment advice or recommendation to purchase or sell any particular security, product or service. Balentine posts are based on data obtained from sources believed to be reliable but are not guaranteed as being accurate and do not purport to be a complete summary of the available data. Past performance is no guarantee of future results. Balentine does not endorse or take responsibility for any content, advertising, products, advice, opinions, recommendations, or other materials posted by followers or other third parties on Balentine’s social media sites. Any comments or opinions posted by another user should be attributed to that user and not Balentine. Balentine, LLC is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. More information about Balentine’s investment advisory services can be found in its Form ADV Part 2, which is available upon request.

Industry

Corporate leadership

Area of focus

Investment Management
Asset Allocation
Financial Planning

Company size

11 - 50