About
I am the founder CEO of Clarity Digital, a digital marketing agency with over 20 years of experience in tech and digital marketing. My expertise span areas like SEO, digital marketing strategy, multi-channel marketing. I also advise on digital transformation and AI adoption within marketing strategies. I am also the host of Clarity Digital Pod and a frequent contributor to marketing and business publications.
Al Sefati
Published content
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For companies that want to launch a social impact initiative, seeking a fiscal sponsor can be a strategic way to access funding and establish credibility.
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In this new AI-driven search world, one factor rises to the top: branding, in particular digital branding.
expert panel
The path to a successful online business starts with understanding what your customers need and building every decision around that insight. Launching an online business means making bold decisions from day one—what to sell, who to target, and how to stand out in a crowded market. The most successful founders don’t wait for perfect conditions; they validate demand early, build trust fast, and solve real problems better than anyone else. Every move is intentional, and momentum matters more than perfection. To help you cut through the noise and gain traction, 14 Fast Company Executive Board members share hard-won strategies for building online businesses that last.
expert panel
In today's digital landscape, a great podcast builds a following, sparks conversation, and earns repeat listeners. Launching a podcast is easy—building one people actually want to listen to is another story. With thousands of shows fighting for attention, success comes down to what you say, how you say it, and who you're saying it to. Strong production helps, but standout content starts with clarity, originality, and a clear connection to your audience. To help you create a series that lasts, 14 Fast Company Executive Board members share their best strategies for producing podcast content that engages, delivers value, and builds loyal listeners.
expert panel
To bring out the best in their remote teams, managers must adapt their leadership styles to meet each employee’s unique needs, preferences, and work habits. Flexibility is essential to effective leadership, especially in remote and hybrid work environments. But flexibility doesn’t mean being hands-off or vague—it means knowing your people well enough to lead them intentionally, based on who they are and how they thrive. To that end, 20 Fast Company Executive Board members offer advice on how today’s managers can adapt their leadership approach to meet the needs of remote team members. From customizing communication styles to co-creating expectations, these strategies offer practical guidance for leading with empathy, clarity, and results.
expert panel
If given the chance to start over, these are the moves seasoned entrepreneurs say they’d make to build their businesses differently today. Hindsight can be a powerful teacher, especially for entrepreneurs who’ve weathered the highs and lows of building a business from the ground up. From financial decisions and branding strategies to selecting the right partners and saying “no” sooner, many business leaders have learned what they’d do differently if they had the chance to start fresh. To that end, Fast Company Executive Board members reflect on those hard-earned lessons and share the changes they’d make if they were launching their companies today. Here's how they've used what they've learned as a valuable roadmap for building stronger, more resilient companies.
Company details
Clarity Digital, LLC
Company bio
Clarity Digital Agency, located in Irvine, California, provides a comprehensive blend of digital marketing consulting and agency services, assisting clients across B2B, B2C, and nonprofit sectors in developing and executing effective digital marketing strategies. Their services encompass a wide range of digital marketing solutions, including SEO, paid advertising, analytics, content marketing, digital PR, and website maintenance, all aimed at enhancing online presence and driving measurable results.