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Al Sefati

CEOClarity Digital, LLC

Irvine, CA

About

I am the founder CEO of Clarity Digital, a digital marketing agency with over 20 years of experience in tech and digital marketing. My expertise span areas like SEO, digital marketing strategy, multi-channel marketing. I also advise on digital transformation and AI adoption within marketing strategies. I am also the host of Clarity Digital Pod and a frequent contributor to marketing and business publications.

Published content

20 effective ways to personalize your leadership approach for remote team members

expert panel

To bring out the best in their remote teams, managers must adapt their leadership styles to meet each employee’s unique needs, preferences, and work habits. Flexibility is essential to effective leadership, especially in remote and hybrid work environments. But flexibility doesn’t mean being hands-off or vague—it means knowing your people well enough to lead them intentionally, based on who they are and how they thrive. To that end, 20 Fast Company Executive Board members offer advice on how today’s managers can adapt their leadership approach to meet the needs of remote team members. From customizing communication styles to co-creating expectations, these strategies offer practical guidance for leading with empathy, clarity, and results.

20 things business leaders wish they had done differently from the start

expert panel

If given the chance to start over, these are the moves seasoned entrepreneurs say they’d make to build their businesses differently today. Hindsight can be a powerful teacher, especially for entrepreneurs who’ve weathered the highs and lows of building a business from the ground up. From financial decisions and branding strategies to selecting the right partners and saying “no” sooner, many business leaders have learned what they’d do differently if they had the chance to start fresh. To that end, Fast Company Executive Board members reflect on those hard-earned lessons and share the changes they’d make if they were launching their companies today. Here's how they've used what they've learned as a valuable roadmap for building stronger, more resilient companies.

From slow lane to fast track: Why auto dealers adopting AI are growing faster

article

Auto dealerships adopting AI are growing faster because they’re adapting smarter.

20 tips to help first-time brand leaders shine in media interviews

expert panel

Your first big interview with the press can feel intimidating, but the right preparation can turn it into a defining moment for you as a brand leader. Whether it’s a podcast, panel, or live social media event, stepping into the spotlight for the first time as a brand leader can feel like walking into a conversation where everyone else already knows the script. But with the right preparation, these moments can become powerful opportunities to share your story, connect with your audience, and elevate your company’s message. From refining your talking points to embracing authenticity and learning to handle tough questions, small adjustments can make a big impact. To help you feel confident and prepared, 20 Fast Company Executive Board members share their best advice for first-time brand leaders getting ready for a media interview or public appearance.

Is your business reputation currently under fire?

expert panel

Here are 10 key strategies for brand rebuilding that will elevate the company's credibility and regain consumer trust. Going through a difficult experience like bankruptcy can damage a company's public profile initially, but acknowledging its shortcomings and creating a transparent action plan to turn the situation around also provides the business a unique opportunity to reinvent itself during the downtime. Forward-thinking leaders spend time reassessing their product offerings, customer service strategies, and market positioning to better align with current consumer expectations.  Taking a proactive approach to get back into the public's good graces ensures past and prospective stakeholders that the company is not only recovering from a bad season of missteps, productively, but it's also evolving for future success. Below, 10 Fast Company Executive Board members each share an action step company leaders can take to restore confidence among former stakeholders and supporters after their recovery and reflection period.

19 leadership principles to strengthen lasting client relationships

expert panel

Want to build stronger, more enduring client and customer relationships? Start by leading with the values that make people want to work with you—not just buy from you. Strong client and customer relationships are critical to business growth, retention and reputation—but they don’t happen by chance. They’re built over time through consistent leadership, clear communication and a deep commitment to the partnership. For leaders, that means modeling the behaviors and principles that earn trust and foster long-term connections. To help you foster strong, lasting relationships with your clients and customers, the members of Fast Company Executive Board discuss the leadership principles that guide each and every interaction.

Company details

Clarity Digital, LLC

Company bio

Clarity Digital Agency, located in Irvine, California, provides a comprehensive blend of digital marketing consulting and agency services, assisting clients across B2B, B2C, and nonprofit sectors in developing and executing effective digital marketing strategies. Their services encompass a wide range of digital marketing solutions, including SEO, paid advertising, analytics, content marketing, digital PR, and website maintenance, all aimed at enhancing online presence and driving measurable results.

Industry

Marketing & advertising

Area of focus

Digital Marketing
SEO
Analytics

Company size

2 - 10