Alex Castro

As Chief Executive Officer and Co-Founder at 11:59, Alex has been a driving force behind the company’s success and its commitment to shaping the future of technology. With over 30 years of experience in the industry, Alex has consistently pushed the boundaries of what’s possible, guiding the company through periods of innovation and transformation. His leadership is grounded in core values of commitment, integrity, collaboration, curiosity, and respect, which he exemplifies in every aspect of his work. A recognized thought leader, Alex is the author of the best-selling book Measure, Execute, Win!, where he outlines strategies for leveraging data to make better decisions and drive business success. He is also a passionate advocate for the role of automation and AI in today’s fast-evolving business landscape—especially in the mid-market—constantly exploring how these technologies can accelerate digital transformation where speed, impact, and practicality matter most. Throughout his career, Alex has remained focused on delivering value and results, whether through thought leadership, advancing new technologies, or fostering a culture of innovation at 11:59. His visionary approach continues to inspire the organization, partners, and clients alike, positioning the company for long-term growth and success.