Skills
About
As Chief Executive Officer and Co-Founder at 11:59, Alex has been a driving force behind the company’s success and its commitment to shaping the future of technology. With over 30 years of experience in the industry, Alex has consistently pushed the boundaries of what’s possible, guiding the company through periods of innovation and transformation. His leadership is grounded in core values of commitment, integrity, collaboration, curiosity, and respect, which he exemplifies in every aspect of his work. A recognized thought leader, Alex is the author of the best-selling book Measure, Execute, Win!, where he outlines strategies for leveraging data to make better decisions and drive business success. He is also a passionate advocate for the role of automation and AI in today’s fast-evolving business landscape—especially in the mid-market—constantly exploring how these technologies can accelerate digital transformation where speed, impact, and practicality matter most. Throughout his career, Alex has remained focused on delivering value and results, whether through thought leadership, advancing new technologies, or fostering a culture of innovation at 11:59. His visionary approach continues to inspire the organization, partners, and clients alike, positioning the company for long-term growth and success.

Alex Castro
Company details
11:59
Company bio
We are 11:59, a consulting firm dedicated to helping businesses transform their operations by leveraging the power of the cloud, AI, and other innovative technologies. With a focus on solving real-world problems and driving positive business outcomes, we accelerate custom solution development in significantly less time and at a lower cost than traditional consulting engagements. No matter where you are on your transformation journey, 11:59 delivers robust, scalable solutions designed to drive efficiency and growth.