Member Since April 2024
Skills
About
Alex Goryachev is a leading authority on AI-driven workplace transformation, and WSJ bestselling author guiding global audiences in harnessing technology for strategic advantage. Backed by his executive experience with global brands like Cisco and IBM, Alex is renowned as a top AI keynote speaker and expert in employee innovation.
![Alex Goryachev's avatar](/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2Fb767108f-6757-4c16-82e3-c2f4a26ceb68.png&w=128&q=75)
Alex Goryachev
Published content
![Balancing AI and human ingenuity: 20 ways to avoid overreliance on ChatGPT](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F07%2Fusing-chatgpt-20-ways-to-balance-ai-with-human-ingenuity.jpg&w=3840&q=75)
expert panel
Although ChatGPT is helpful, overreliance on AI tools in the workplace can stifle professional growth. ChatGPT and other generative AI (GenAI) tools have become integral aspects of many business operations, from sales and marketing to corporate communications. While GenAI offers efficiency and valuable insights, leaning too heavily on this technology can ultimately stifle creativity and innovation. Leaders and teams that use these tools need to strike a balance between technology and human ingenuity. To help, 20 Fast Company Executive Board members discuss how organizations can avoid overreliance on ChatGPT and similar AI tools. Here's how to find a middle ground and encourage efficiency with a healthy dose of critical thinking and original ideas.
![Is your workforce ready for the remote office of the very near future](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F06%2Fis_your_workforce_ready_for_the_remote_office_of_the_very_near_future-.jpg&w=3840&q=75)
article
Here's what to keep in mind as your organization races to implement AI.
![20 customer success metrics that unlock business insights](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F06%2Ffceb-ep-1920x1080-20_customer_success_metrics_that_unlock_business_insights.jpg&w=3840&q=75)
expert panel
Tracking these key measurements of customer behavior can transform your business efforts. Creating a truly customer-centric business strategy requires tracking the right metrics. Understanding specific key performance indicators related to consumer behavior can offer insights into what's working and what is not, so your company can make the appropriate adjustments. Below, 20 Fast Company Executive Board members explain which customer success metrics have provided their businesses with invaluable knowledge about their business efforts. With these measures in mind, you can make informed, strategic decisions and highlight areas that need improvement.
![8 marketing methods to build client loyalty in the travel industry](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F06%2Ffceb-ep-1920x1080-8_marketing_methods_to_build_client_loyalty_in_the_travel_industry.jpg&w=3840&q=75)
expert panel
Try these tips to attract and satisfy customers who will also spread the word. In the digital economy, now more than ever, promoting travel destination deals to potential customers is extremely competitive. Everyone travels for specific reasons, so it's important to identify who your target audience is and how best to customize your offerings. For additional strategies to elevate your service and stand out in a crowded market, eight experts from Fast Company Executive Board each share one tip to help marketing leaders and their teams get one step closer to attracting and retaining new clients.
![14 ways to help teams reach their quarterly goals](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F05%2Ffceb-ep-1920x1080-14_ways_to_help_teams_reach_their_quarterly_goals_eca775.jpg&w=3840&q=75)
expert panel
It takes team effort and accountability to cross the finish line together. Setting quarterly goals is necessary to get your company over the finish line year after year, but what's the point of setting goals if you lose track of those objectives? Developing a strategy and check-in process that holds everyone accountable is essential to keep your team on the same page and ensure they have the resources they need to perform their specific responsibilities. To help managers and their employees forge a better path for moving the business ahead, 14 Fast Company Executive Board members each offer a strategy that has helped them obtain the results they were looking for and why it can work for your team as well.
![From colleague to computer: Navigating the blurred lines in tomorrow's workplace](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F05%2Ffrom_colleague_to_computer_navigating_the_blurred_lines_in_tomorrows_workplace-.jpg&w=3840&q=75)
article
The arrival of personal digital assistants promises nothing less than a transformation of how we work.
Company details
The Robots Are Coming
Company bio
Transforming the future of work. Today.