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About
Alex Goryachev is a globally recognized innovation keynote speaker and award-winning AI expert. He is Wall Street Journal bestselling author focused on helping organizations survive and thrive in the age of AI
Alex Goryachev
Published content
expert panel
Here are a few game-changing event ideas that can increase brand recognition. Hosting a pop-up business event can be an effective strategy to increase traffic at your virtual and/or brick-and-mortar location. Not only will it give the brand's representatives a chance to engage deeper with current and potential customers, but it can also build brand credibility through hands-on product demonstrations and possibly open doors to new markets that were once off the radar. Whether you're thinking about planning an intimate sit-down to have real conversations with industry stakeholders, or you're introducing a product or service feature and need some honest feedback, below, the members of Fast Company Executive Board have got you covered with eight tried and tested events that gave them a satisfying return on their investment. If you need some fresh ideas to attract and retain new clients, then start here.
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We don’t need more hype. We need courageous leadership. And in public education, that starts with school boards.
expert panel
Make each annual conference more than a calendar commitment and turn it into a springboard for growth, insight and connection. Annual business conferences can easily become routine—another event on the calendar, another round of sessions and handshakes. But with the right approach, these gatherings can deliver far more than surface-level inspiration. Whether you’re attending to learn, leading a session, or using the event to align and energize your team, the real value lies in how you prepare, participate, and follow through. Below, 20 members of Fast Company Executive Board share their expert tips for getting the most out of your annual conference, year after year.
expert panel
A successful business-focused self-help book starts with a clear message and a real understanding of your audience. The self-help genre is full of big promises, but when writing for business professionals, inspiration alone won’t cut it. These readers are often looking for practical insights they can apply quickly, with little patience for fluff or vague advice. That means authors need to bring clarity, credibility, and purpose to every page. To help aspiring writers approach the process with intention, Fast Company Executive Board members share what to consider before diving in. Follow their recommendations to craft a book that truly helps readers help themselves.
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Students are being prepared using structures that are only slightly updated and stagnant at their core. The result is a generation at risk of being overeducated, underprepared, and unemployable in the world they’re entering.
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Regardless of your industry, any company can benefit from forging deeper connections with its target audience. In a noisy digital world, engaging with your target audience online is the key to standing out and staying relevant. While different engagement tactics may work best for different industries, you can't go wrong by building strong relationships with the people who support your business. To help you do this, 20 members of Fast Company Executive Board share their most effective go-to engagement strategies and why engagement is so important. From leveraging employee voices to creating personalized experiences, these hands-on tactics have helped them build deeper connections and drive measurable growth.
