Alex Goryachev

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AI is making those who use it more productive, more capable, and—despite how it may appear—smarter than they were before.

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Like a toddler of supreme intelligence, AI has a lot to learn. And, just as we would if this impossible being were real, business leaders must learn how to handle it. 

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Why should business leaders embrace AI? The music industry might be able to answer that.

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Although ChatGPT is helpful, overreliance on AI tools in the workplace can stifle professional growth. ChatGPT and other generative AI (GenAI) tools have become integral aspects of many business operations, from sales and marketing to corporate communications. While GenAI offers efficiency and valuable insights, leaning too heavily on this technology can ultimately stifle creativity and innovation.  Leaders and teams that use these tools need to strike a balance between technology and human ingenuity. To help, 20 Fast Company Executive Board members discuss how organizations can avoid overreliance on ChatGPT and similar AI tools. Here's how to find a middle ground and encourage efficiency with a healthy dose of critical thinking and original ideas.

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Here's what to keep in mind as your organization races to implement AI.

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Tracking these key measurements of customer behavior can transform your business efforts. Creating a truly customer-centric business strategy requires tracking the right metrics. Understanding specific key performance indicators related to consumer behavior can offer insights into what's working and what is not, so your company can make the appropriate adjustments. Below, 20 Fast Company Executive Board members explain which customer success metrics have provided their businesses with invaluable knowledge about their business efforts. With these measures in mind, you can make informed, strategic decisions and highlight areas that need improvement.