Alexander Kwapis

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Aligning with forward-thinking suppliers can catalyze success.

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When used correctly, consider AI technology as a minor contributor to your daily workflow, not a major threat to your current role. Marketing is all about the creative process of the human mind, but after so many years of coming up with brand campaigns, it's not surprising that new ideas can sometimes grow stale. That's where the evolution of AI tools comes in.  Whether companies are using artificial intelligence to gauge a potential customer base or to spark an attention-grabbing subject line in the latest email newsletter, most teams realize the benefits of utilizing AI responsibly to personalize their brand communications and increase their daily productivity with the help of automation. To demonstrate how AI tools have improved their quality of work life and technological mindset, 14 members from Fast Company Executive Board each offer one specific way marketers can treat AI as a "tool in the shed" to support their creative outlet process, not take it away.

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When the going gets tough, these leading experts have had the tenacity to keep it moving through each struggle. Taking on a leadership role in the workplace may seem like a daunting task if you don't have the right mindset. You'll need to address just as many challenges as the wins you celebrate—so it's not a position designed for the faint of heart. If you're feeling frustrated, overwhelmed, or underappreciated, it's essential to prioritize what matters most, take a step back, and consider the bigger picture. There is usually a silver lining in most situations. Whether you decide to stay in the game for the long haul and find the best solution, or you're ready to take a risk and consider your next career move, the experts from Fast Company Executive Board describe how they've maintained their own positivity during a difficult time in their career. Below are 20 best practices to help other professionals do the same.

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Apply these best practices to pique your employees' curiosity and increase their participation. When employees begin to demonstrate stagnant behaviors or disinterest at work, it may be a sign that it's time to offer them a new challenge to keep them engaged in their current roles and potential growth at the company they represent. One way company leaders can boost their team's low morale is to build a creative lab within the confines of the organization to create "intrapreneurship" opportunities, as well as a timely reminder of the business mission and goals and why they're here. Below, 16 experts from Fast Company Executive Board offer their best strategies for designing safe spaces that give staff members a voice to collaborate on innovative ideas and solve problems that will help the company grow.

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Apply these methods to build a successful company in today's marketplace. Launching a startup company may seem like a daunting task at the beginning, especially when you're juggling so many responsibilities all at once. You may be feeling overwhelmed, but if you work strategically to find the right balance and remain focused, the decisions you make about going into business will be worth it all in the long run. To share some encouragement, experts from Fast Company Executive Board weigh in on the countless ways every business owner can turn their personal experiences (upbringing, hardships, or financial setbacks) into business opportunities they'll be proud to put their name on.

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19 factors for employees to keep in mind before they leave their day jobs for entrepreneurship.  If you've always wanted to launch your own business and you're thinking that now is the time, slow down a bit to ensure you're making the right moves that will put you strategically ahead in the long run when it comes to laying out your future company's success and where you see yourself and team years from now.  In today's volatile marketplace, nothing is secure, and when you've been working at a corporation for a long time, you've gotten used to receiving certain perks and a support system that will disappear once you're out on your own. That's why conditioning a new mindset is just as important as getting your financial house in order before you jump ship. Here, 19 experts from Fast Company Executive Board each offer their advice to help leaders who've decided to fly solo anyhow and make a better transition from the corporate world to entrepreneurship without missing a beat.

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In 2024, it's about finding an event that provides value and is worth your time.  When the COVID-19 pandemic forced major shutdowns across the globe in 2020, it prompted conference coordinators and their biggest sponsors to quickly rethink how to transition into offering a broader range of virtual events to professionals who wanted to participate despite having to shelter in place. Their ability to revamp the annual or bi-annual conference experience as we used to know it gave businesses and nonprofits an even wider scope to spread their messages while also educating professionals on the latest trends, challenges, and opportunities to find better solutions for their current and future clientele.  In this discussion, members of Fast Company Executive Board explain how they currently view the latest networking platforms and their ability to elevate their business profile or brand awareness in today's marketplace. They also share nine reasons why it's still a must to attend hot ticket industry affairs—whether you're traveling to an exciting destination with all the perks of in-person business connections and going out with colleagues, or you've decided to cut back on your travel itinerary and prefer to watch the entire event from your living room couch. 

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Here's what 11 thought leaders suggest aspiring entrepreneurs consider before they go all in on a digital fundraiser. If you are trying to launch a business and are strapped for cash, crowdfunding is a viable option that many successful entrepreneurs have invested their time and hope in to get their new venture off the ground and running. The process of asking for help publicly on social media platforms may sound pretty straightforward, but there is a lot more at risk, including your long-term reputation. Below, 11 experts from Fast Company Executive Board offer one factor that every entrepreneur should consider if they are thinking about starting a crowdfunding campaign to launch their new business.

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Here's how to grow your audience with effective advertising. In today's tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating which purchases make the most sense to invest in right now as they continue to hope for brighter days ahead.  Here, 16 Fast Company Executive Board members each share one idea to help company leaders and their teams create more engaging advertising and think outside the box so that more potential customers will be interested in spending their hard-earned money on their products or services.

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Access to the right technology can transform the employee experience and ensure maximum productivity and innovation from your team. An exceptional workplace experience should be at the top of many companies' lists when it comes to attracting and retaining top talent. Company leaders are increasingly turning to cutting-edge technology to transform their workplaces for this reason. Here, Fast Company Executive Board members explore how forward-thinking leaders can harness the power of workplace technology to design a workplace experience that's both engaging and efficient. Read on to discover the key strategies and emerging trends that are turning workplaces into dynamic hubs of productivity and collaboration.

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Modern companies should think beyond traditional philanthropic efforts and find ways to make a real difference for the people they serve. As consumers become more focused on brands that practice corporate social responsibility, more and more companies are finding impactful ways to make a positive mark on their local communities. Forward-thinking businesses are spearheading work programs, offering financial assistance, and nurturing entrepreneurial talents in their neighborhoods. Here, Fast Company Executive Board members discuss the strategies companies can adopt to contribute to their local communities in an impactful way. Follow their recommendations to create a lasting and meaningful change in your community beyond your bottom line.

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Balance your core ‘bread and butter’ with diverse revenue options. When a business is faced with economic uncertainty in a competitive environment, it may be tough to gauge whether the right decisions are being made to ensure a stable future for the company and its team. The importance of leaning into what you know and are already successful at may seem like the obvious choice of action, but it's also important to recognize a good opportunity to bring in additional revenue when you see one. This may be the key to helping elevate your core business and continue to keep your brand at the forefront of the industry and top of mind for current and potential customers. Here, 16 experts from Fast Company Executive Board each share one strategy that can help company leaders future-proof their business in an unstable marketplace.

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Apply these steps to get (and keep) your company off the ground. There is a traditional assumption that if a business is still around—and thriving—after its first five years in the marketplace, then chances are the leadership and team are bound to see their company survive to take further strides. Now, in the new norm, with a global economy that is constantly changing and a digital culture to keep up with, business owners must work double time if they want their products or services to remain relevant in the public eye and gain the attention of potential new clients and customers.  If your company is still fresh out of the gate and looking for smart strategies to keep growing, tapping into the experience of successful entrepreneurs is a big help. Below, 14 experts from Fast Company Executive Board each offer one tip to help startup owners find ways to mitigate risk as they work to grow their businesses.

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Leading experts share 20 tips to help managers and their employees find a reasonable work-life balance that gets the job done.  Even before the COVID-19 crisis took the world by storm in 2020, managers at most companies were not promoting the idea of a remote or hybrid work culture environment. But when the Centers for Disease Control and Prevention issued a shelter-in-place mandate, employers had to quickly adjust their traditional policy.  Realizing the cost-effectiveness on both sides of the aisle, some companies have fully leaned into the idea of enabling employees to WFH and have never looked back while others continue to resist the idea when their staff members question whether they must commute from home just to sit inside a cubicle space. Below, 20 Fast Company Executive Board members weigh in on how employers can work with employees to find common ground and implement the right policies—aside from the current standard hybrid solution.

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Are your traditional gift-giving gestures getting stale? The holiday season is the perfect time to spread more cheer by demonstrating to your dedicated employees how much you appreciate their efforts to help keep a well-organized business up and running. If your leadership team is all tapped out of original gift-giving ideas for their team this year, then try one of the following ideas that 17 experts from Fast Company Executive Board highly recommend to show gratitude for the hard work their staff members continue to put in throughout the year. 

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Let's discuss in a little more detail the key ingredients to building a healthy, creative, and productive work culture that brings about that cultural magic.

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To avoid rising employee turnover rates, address your company's weaknesses head-on. If your company is having trouble holding on to some of its best talent in the workforce, then there may be a serious communication gap or issue that needs to be addressed regarding your work culture and a staff that may be feeling dissatisfied or misinformed about what they originally signed up for. Establishing a regular open-door policy that fosters psychological safety for employees to express their interests, career aspirations, or concerns about the organization's business practices is a first step. Proactively seeking feedback from current and outgoing employees is the smartest way to rebuild employee morale and strengthen team relationships. Here, 12 Fast Company Executive Board members weigh in on the exit interview process. They discuss how gathering feedback and analyzing turnover data are helping their companies identify trends and areas in need of improvement.

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10 ways to bridge the communication gap (and restore trust) between department leaders and company heads. It takes a village to raise a company's success level in the marketplace. That is why it is necessary for teams to depend on each other whether the business is up or down, so they can stay in sync and keep the operation running smoothly. Building stronger relationships at work plays a key factor and can boost morale, which in turn, can boost productivity and encourage leadership and teams to collaborate effectively at all times. Below, 10 Fast Company Executive Board members each offer one tip to help department managers and company founders or owners develop and maintain trusting relationships with one another. 

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Having a hard time finding potential new hires? Here are 18 methods for you to try at your next event. In a picky job market, the right career fair at the right time can be a win-win situation for the potential employer and the job seeker alike. It can cost a company a lot of money, however, if they are not focused on the right candidates who can fill their company's needs—right now.  But hiring managers should not solely rely on resume history—or if a candidate meets all 10 "job requirements"—as it's also crucial for the recruiter to find the right cultural fit and a team player who can help a department and company thrive in the long term. If you are scheduled to attend a career fair or networking event in the coming weeks or months, below, Fast Company Executive Board members each share one tip for leaders who want to attract the right new hires to work with.

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Business leaders discuss which type of business atmosphere fuels their drive and creativity.  Since the COVID-19 pandemic began—and now in the new normal as it continues to be a part of our everyday lives—there has been plenty of debate between company leaders and their employees concerning return-to-work policies vs. hybrid or remote work.  However, it's not just about where you work best, sometimes it's also about how and when you are able to thrive the most and in certain situations. That doesn't necessarily correlate with the physical space. It can also have to do with the people you engage with on a daily basis, the trust (or distrust) you have in leadership, psychological safety, and the opportunities (or lack of) to take on new assignments with the encouragement and ability to advance your professional career. Below, 13 Fast Company Executive Board members weigh in on what types of work environments help them produce the best work and why they think that is.