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Amy Lanzi

CEODigitas

New York, NY

Skills

Digital Marketing
Brand Management
Brand Development

About

Amy Worcester Lanzi is the CEO of Digitas North America, leading a team of over 1,400 professionals dedicated to delivering breakthrough ideas and results for clients through the power of Networked Experiences. This approach—at the intersection of creative, media, data, and technology—drives the next generation of growth for both the agency and its clients. In addition to this role, she serves as the Chairperson of Publicis Commerce, a full-stack, purpose-driven center of excellence that enables modern commerce experiences across the Publicis Groupe portfolio. With over 20 years of experience in digital marketing and commerce, Amy has worked with global brands to create and optimize platforms—both physical and digital—where businesses and consumers interact and exchange value. Passionate about understanding what makes these platforms successful, she focuses on how they are shaped by data and knowledge exchange between consumers, brands, and marketplaces. This expertise led to her serving on the Cannes Lions Creative Commerce jury in 2023 and as Jury President of the Creative Commerce category in 2024. Committed to helping brands navigate an increasingly networked world, Amy is dedicated to building the products and services that empower them to thrive in a dynamic and evolving landscape.

Published content

New frontiers of brand storytelling: Why the NewFronts matter more than ever

article

From documentaries that continue to resurface during culturally relevant moments to intellectual property partnerships that feed audience hunger between seasons, creating "culture-breaking content" that stands out in a crowded landscape is critical.

How stability became ‘the new luxury’—and how marketers can find calm in a chaotic marketing landscape

article

As we enter the era of agentic AI, brands must focus more on being better rather than just being new.

Company details

Digitas

Company bio

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Industry

Marketing & advertising

Area of focus

Digital Marketing
Advertising

Company size

1,001 - 5,000