Amy Lanzi

Amy Worcester Lanzi is the CEO of Digitas North America, leading a team of over 1,400 professionals dedicated to delivering breakthrough ideas and results for clients through the power of Networked Experiences. This approach—at the intersection of creative, media, data, and technology—drives the next generation of growth for both the agency and its clients. In addition to this role, she serves as the Chairperson of Publicis Commerce, a full-stack, purpose-driven center of excellence that enables modern commerce experiences across the Publicis Groupe portfolio. With over 20 years of experience in digital marketing and commerce, Amy has worked with global brands to create and optimize platforms—both physical and digital—where businesses and consumers interact and exchange value. Passionate about understanding what makes these platforms successful, she focuses on how they are shaped by data and knowledge exchange between consumers, brands, and marketplaces. This expertise led to her serving on the Cannes Lions Creative Commerce jury in 2023 and as Jury President of the Creative Commerce category in 2024. Committed to helping brands navigate an increasingly networked world, Amy is dedicated to building the products and services that empower them to thrive in a dynamic and evolving landscape.