Amy Radin

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If you don't want your team's eyes to glaze over every time they see an email from you in their inbox, then apply these internal communication strategies from leading experts. Internal communications are essential for keeping employees informed and engaged, but getting employees to read and keep up with the messages can be a challenge. That's why, as a leader, it's important to craft communications that are clear, concise, and relevant to the audience. By doing so, you can ensure that employees feel valued and informed, which can boost morale and productivity. To help you achieve this, try these expert tips for writing internal communications that employees will actually read and keep up with, as recommended by the members of Fast Company Executive Board.

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A successful webinar will engage, educate and possibly persuade its target audience and keep the host top of their mind for their future needs. Webinars have become an increasingly popular tool for businesses to engage with potential clients and customers. However, simply hosting a webinar is not enough to ensure success. To make a lasting impression and achieve desired outcomes, businesses must use best practices to create engaging and informative content that resonates with their audience. Whether it be educational or persuasive, effective webinars require careful planning, preparation, and execution. To that end, 15 Fast Company Executive Board members weigh in on some of their best practices for hosting webinars that are useful, relevant, and valuable for potential clients and customers.

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Times of change demand that leaders challenge their practices and beliefs. This is a time to learn, unlearn, and relearn habits, behaviors, and assumptions.

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Is your team truly benefiting from the current paid-time-off policies in place? In a hybrid work world where place and time flexibilities are a growing priority among current and potential employees, some employers are weighing in on the topic of PTO benefits. While it's important for companies to create work-life balance options and address the needs of their people, department leaders must also have candid conversations with their teams on performance expectations and the amount of time spent away from the office to prevent any business disruption.  Trying to decide on whether to create individual policies or vacation, sick time, and other forms of leave versus offering an all-inclusive unlimited PTO package? Here are 13 details to keep in mind, courtesy of Fast Company Executive Board members.

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Apply these strategies to cover your points and connect with the audience.  If you're feeling a bit anxious about how to deliver your best presentation to a tough audience, preparing for the event ahead of time is the easiest way to calm your mind. You'll want to first gain an understanding of what the program agenda is, and then figure out what you want to say. Providing real-world examples make some of the most effective narratives, so figure out which points to cover in your story, write it out, and begin reviewing it on your own or amongst your network of colleagues. The more you practice, the more familiar and comfortable you become with the materials you plan to share with your audience. To get you motivated and help you stay in the zone, below, 15 Fast Company Executive Board members are providing their best practices for leaders to project their knowledge and become the go-to reliable source.

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Here's how employers can find a charitable organization to sponsor this holiday season and beyond. During the holidays, in particular, many company leaders often consider how their establishment can lean in to assist with funding or volunteer its time to support a charitable cause, in the spirit of giving.   But what is the best way to choose the right partnership with a reputable foundation that makes the most sense and enables your organization to do the most good? Below, 11 members from Fast Company Executive Board are sharing their tips to help you get started, whether you plan on giving back for a season or throughout the entire year. 

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Here's how to build a pipeline of services to address your department's needs.  In a gig-driven economy, it's essential to find highly-skilled freelancers who are willing to handle extra assignments during a busy season for your team. Be selective about your decision when reviewing the feedback of the consultant's previous and current clients. And, based on the expectations about the job requirements,  keep an open line of communication so that everyone is on the same page.  Below are 15 best practices, courtesy of Fast Company Executive Board members to help leaders to attract a diverse group of candidates and retain them for future projects. 

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Try these techniques to foster open, productive, and positive conversations that benefit every stakeholder. Your ability and willingness to understand your client's wants and needs are essential if you want to remain in business and continue to build a solid foundation for your brand. But, remember that maintaining a reliable reputation in the industry has everything to do with human relationships and how you treat the people you interact with on a daily basis. So, the more your company is able to make the lives of its customers easier and meet their needs, you are more likely to win their trust and business for the long term, whether there is a challenge to help them overcome or a victory to be celebrated. Below, Fast Company Executive Board members share their most useful strategies to promote customer satisfaction and create a win for all.

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Prioritze solutions to improve your customers' journey.  During and beyond the global health crisis, plenty of corporate leaders and small business owners alike, have readjusted their thought processes on how they do business.  Some began to streamline certain aspects of their product and service offerings to improve bottom line outcomes so the establishment could not only survive in an uncertain and evolving economy but thrive and continue to shine above their competitors. Here, 10 business leaders from Fast Company Executive Board weigh in on what their top strategies have been for streamlining their company's focus and how doing so is impacting their clients' positive engagement with the business. 

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Implement the following strategies to form better alliances for your products and services. When you're running a business, the only way your company will be able to elevate itself in the marketplace for the better is by being extremely open to constructive criticism and new ideas. Encourage a company culture that is transparent with leaders that practice active listening skills if you plan to connect on a more meaningful level with stakeholders who will advocate behind what your business stands for as you lean in to help meet their ongoing needs as well.  For further ideas on how to get honest feedback from current and potential clients, Fast Company Executive Board members share some proven methods that continue to serve their company well.

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Here are 10 tips to help leaders decide on the best next steps to level-up business. If you're looking to upgrade your company's image or improve on the pattern of behaviors it is widely known for in the marketplace up until now, there are plenty of factors to evaluate before making a decision to promote the rebranding of your business. Be clear on what it is that you truly plan to accomplish and why. Then do your research even further to make sure it's the right plan of action for you now and if now is the best time to do it. By examining these few points, you'll be setting your team up for successful wins each time.  Fast Company Executive Board members advise leaders on how to start with just some minor adjustments to improve your business effectively before moving on to invest in a major overhaul that you may not be prepared for to move forward with as quickly. 

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Executives are on the move.

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Here are 15 tips to boost your confidence level and communication skills. Whether you are just starting out as the founder of a new small business, or a C-level executive leading staff members in a corporate setting, commanding the crowd's attention during a monthly staff meeting or a yearly business conference engagement, can be intimidating for some. To overcome the fear of presenting ideas among your peers in a public workspace, continue to participate and practice at low-stakes events with every opportunity that comes your way. By doing so, you'll become a skilled, sought-after, and successful thought leader in no time.  Below, 15 Fast Company Executive Board members share their best techniques to help leaders reduce the signs of nervousness and deliver effectively during virtual (or on-site) discussions.

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Seven points to ponder—whether you are ready to focus on other parts of the business or want to distance yourself completely from the company. After years of building a career and maintaining a successful brand in the business, it may be a difficult choice to walk away from your role as CEO—even though you've outgrown the position and are seeking new challenges away from the day-to-day tasks.  Before you determine how to repurpose your passion for business, you must assess the state of your organization, its current systems, and processes to help your team continue to prosper once you've made a graceful exit. To assist you with tips and next steps for planning a smooth leadership transition, seven Fast Company Executive Board members weigh in on some key factors to consider on your way out the door. 

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Here's what ignoring industry feedback can teach you. While it's practical for business leaders to lean on each other for inspiration and advice in the marketplace, sometimes the feedback is based on opinions, less driven by the facts. That's a red flag to go with your instincts and continue to do your own research.  If you want to thrive in your industry, it's important to gather a diverse set of information and reach out to your network, but remember that it's you who has the final say when it comes to making the right decisions that will serve your company well. Below are 11 positive lessons that Fast Company Executive Board members have learned by ignoring negative feedback they've received during their time in the business world.

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Enterprise finance professionals are being challenged to become more proactive, strategic advisors.

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Negativity on the job leads to critical issues for leadership and their staff members. Enabling a toxic environment in the workplace may result in the tarnishing of the professional reputations of the parties involved or the company's downfall. Still, many managers choose to turn a blind eye, and subordinates are too intimidated to bring the office drama to their leader's attention. To help supervisors and their direct reports nip their concerns in the bud, 16 Fast Company Executive Board panelists provide key signs of a toxic environment and share some practical advice for management to consider as they try to clean up the workplace.

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Give the right leaders a creative space to help move your organization forward in the new year. As business heads contemplate on industry trends and begin to look at what's in store in their industry for 2022, now is the time to get executive leadership members on the calendar for some exciting brainstorming sessions that will keep the company ahead and move it in the right direction.  Some simple and out-of-the-box thinking may spark more productive conversations, support smarter strategic planning, and get fellow colleagues excited about the collaborative process in the year to come. That's why 15 expert panelists from Fast Company Executive Board are sharing creative ideas to make a memorable impression at your forthcoming meetings that will provide the most value for all.

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If a team member exhibits low performance but high potential, it may be time to pivot them toward a different position. Sometimes when a team member isn't performing well, it’s not because of their work ethic or skills. Rather, the team member may simply be in the wrong position. A good leader understands that a hard-working employee is valuable and worth keeping, and if that's the case, it’s important to find the right fit for them. To help you do this, a panel of Fast Company Executive Board members share some key things a leader can do to find the right fit for such an employee.

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No entrepreneur starts their business journey knowing everything, so it helps to have some hints from those who have walked the path before them. Every entrepreneurial journey comes with a learning curve—one that is likely to include both missteps and victories. Experience may be the best teacher, but it doesn't necessarily have to be one's own personal experience. By getting advice from others who have taken the journey before them, entrepreneurs can gain insights that smooth some of the bumps in the road ahead.  Following the right advice can save you from making some of the big mistakes that have cost other entrepreneurs wasted money, time, and energy—and help you make smarter decisions that will shorten your path to success. Below, 16 members of Fast Company Executive Board share the financial advice they wish they’d received prior to starting their businesses.

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Even if you're self-funded, you can still find meaningful and cost-effective ways to recognize and reward your team's hard work. Every leader wants to recognize their team members for their excellent work. But for a startup—especially one that’s bootstrapped—financial rewards may not be possible (for now). Still, when your startup team is putting in long hours and hard work to help you get your dream off the ground, you want to ensure they know that you see their efforts and just how much you appreciate them. Fortunately, showing your team your thanks doesn’t have to be expensive—you just have to be creative and thoughtful. Below, 16 Fast Company Executive Board members offer their advice for entrepreneurs who want to recognize outstanding work from their team even when the budget’s tight.

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Smart professionals know there's always an opportunity to learn more and hone new skills in the business world. Learning a new business skill is always a good idea, whether you’re the company owner or a frontline team member. And in today’s digital age, there’s no shortage of material out there for professionals to peruse, from seminars to online courses to advice from experts.  In fact, these days it’s easier to drift into information overload than to be stymied by a lack of resources. If you’re looking to engage in some professional learning or skills building and are overwhelmed by choice or simply short on time, check out the following smart tips for acquiring a new business skill from the members of Fast Company Executive Board.

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If you want to ensure you and your team have a healthy work-life balance, try these strategies for shortening the amount of time you’re devoting to your desk. While work-life balance has always been important, it hasn’t always gotten much serious attention; but since the COVID-19 pandemic, the human need to step away and recharge has increasingly become a topic of discussion. Many professionals at all levels have reported working even longer hours since moving to remote work arrangements—when the office and home become a single location, stepping away can become even harder.  Whether you and your team are working exclusively from home or showing up to an office building one or more days a week, developing a healthy work-life balance is essential for everyone’s mental and physical health. To help all professionals add a bit more personal time back into their week, 15 members of Fast Company Executive Board have shared ways to structure and make the most of your “work” hours so you can have more time for your personal life.

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Leading a remote team can be challenging, but with the right strategies, you can keep your team aligned and productive no matter where they’re located. Throughout the pandemic, many companies were forced to make an abrupt shift to a fully remote work environment. This, combined with the growth of the gig economy, means that today, many managers rarely if ever meet with their team members in person. The transition was a difficult one for some businesses, and it’s normal for leaders to feel like they’re still learning about and adapting to managing remote team members. The last several months have proven to many businesses that it’s possible to maintain or even improve productivity levels even when some or all team members are working from home—if managers adopt the right leadership strategies. If you’re still learning the ropes when it comes to managing remote and contract workers, check out the following recommendations shared by members of Fast Company Executive Board.

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Follow these steps to achieve a shared goal.

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Every professional story includes some mistakes and missteps—including the stories of successful entrepreneurs and business leaders. Mistakes are an unavoidable reality of everyday life, including in the business world. The key to success is not perfection but bouncing back from mistakes and learning from them for the future. Some of today’s most successful entrepreneurs faced significant stumbles and setbacks before striking gold. The members of Fast Company Executive Board have also overcome their share of obstacles during their professional journeys. Below, 13 of them reveal their biggest missteps on the road to success. The lessons they learned from them are among the many reasons they’ve gotten where they are today.

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You’ve caught the attention of a new prospect—now you need to convince them you can really deliver what you’re promising. Across industries, marketing teams of both B2B and B2C companies employ a variety of strategies to catch the attention of new prospects. It can be a difficult hill to climb—particularly in today’s global, digital marketplace—but even when you succeed, your work may be only half done. The new prospect knows what you claim to offer, but they may not be sure—yet—that you can back it up. To complete the sale, companies need to close the “credibility gap” that may be keeping prospects from making a final decision in their favor. To help, 15 members of Fast Company Executive Board have shared ways companies can convince potential clients and customers that they are capable of and committed to following through on their marketing promises. Follow their advice to establish your expertise and land the deal.

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Today’s consumers want to engage with the human beings behind a brand, not faceless corporations. “People buy from people.” It’s an adage that has never been more true than it is in today’s digital age. The online economy places near unlimited options at consumers’ fingertips. Even so, people crave real connections and a personal touch in their customer experience. Businesses must develop ways to reach people on a human level to convert online connections into sales. Both B2C and B2B companies will see better results if they’re able to show the human beings who drive their brands. Below, 16 members of Fast Company Executive Board discuss ways business leaders can humanize their brands, no matter what product or service they sell.

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Gauging engagement can be difficult when you’re meeting remotely, so it’s even more important to keep an eye out for telling signs of distraction. When the COVID-19 pandemic turned our homes into offices and classrooms, it also ushered in the era of video meetings. While the ability to meet remotely via Zoom and other applications enabled businesses and schools to function in difficult times, it hasn't always been an easy adjustment. When you're meeting with colleagues, clients, or students via a video call, it comes with unique challenges—including effectively "reading the room." When you're leading a video meeting, it’s can be hard to get a sense of how engaged participants are. You can't see everyone at once, and you can't hear the signals of straying attention, such as shuffling feet, creaking furniture, and sighs. Participants are often more reluctant to speak during remote meetings, and it's easier for them to quietly multitask. And presenters can't control the distractions that might pop up in participants' individual meeting spaces. Because of all this, it's important for those who frequently lead video meetings or presentations to be aware of the ways in which participants might be signaling their engagement (or lack of engagement). To help, nine members of Fast Company Executive Board share some audience cues to watch for in your upcoming video meetings.

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There are smart ways to balance business growth with social responsibility (and even tie them together). Every entrepreneur wants to grow their business. However, as experienced leaders know, achieving and then coping with rapid growth comes with challenges. While the first topic that comes to mind may be managing complex finances or building a team to handle the heavier load, another factor to consider is how to address your company’s commitment to social responsibility. For example, the path to growth could potentially involve an expanded carbon footprint. Or hiring quickly to fill needs may make it more difficult to ensure your efforts are guided by diversity, equity, and inclusion.  Fortunately, entrepreneurs don’t have to choose between significant success and social responsibility. As the leaders of Fast Company Executive Board know, there are smart ways to ensure that your fast growth also comes with a positive social impact. To balance your desires to build your business and contribute to positive change, check out the eight strategies they share below.

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How to spot, harvest, channel, and convert weak signals into productive tools for your business.

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Customer retention may be cheaper than new lead generation, but you need the right strategies to successfully earn repeat business. One of the first lessons business owners learn is that it’s cheaper to retain an existing customer than to engage a new one. However, that doesn’t mean it’s easy—and failing to retain current clientele can lead to detrimental consequences for an organization. Fortunately, there are several simple strategies that businesses can use to help retain and engage their existing customers. Not sure where to begin? Start with these 13 tried-and-true tricks shared by the members of Fast Company Executive Board.

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A culture of adaptability has helped many organizations not only survive but thrive through the challenges of the past year and will set them up for future success. Founding and leading a business or organization comes with many unknowns, but one thing seems certain: At some point, leadership will have to guide the team through a crisis. While every crisis won’t have the global reach and severity of the COVID-19 pandemic, every crisis can cause disruption, lost momentum, and even failure—if leaders haven’t created a culture of adaptability. With the right guidance and preparation, businesses and their team members can quickly make important decisions and pivot when and as needed—even in the face of a crisis. However, adaptability doesn’t happen accidentally; it’s a skill and a mindset that must be intentionally developed and cultivated every day within an organization. Below, the members of Fast Company Executive Board share 15 practical ways leaders of any business or organization can build a culture of adaptability.

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Debate in the workplace is essential to collecting and considering diverse opinions, but it must be done respectfully. Organizations thrive when a diverse team comes together to serve the audience and each other. Similarly, leaders benefit when they receive input from everyone throughout the company. Hearing from team members with a variety of backgrounds and experiences better informs important decisions.  When a variety of perspectives is brought to the table, however, it’s certain that there will be occasional disagreement and debate—sometimes vigorous. Challenging one another and sharing dissenting opinions is an important part of the brainstorming process, but for a strong and trusting culture, the debate must be healthy and respectful.  Setting clear “ground rules” and leveraging smart strategies can ensure all your team members feel comfortable bringing their ideas forward and working together to reach the best conclusion. Below, 15 members of Fast Company Executive Board share ways they’ve accomplished this in their organizations.

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Success in the modern business world depends on developing an authentic, genuine brand that makes customers feel understood and appreciated. Today there are so many established and new businesses—together offering a staggering array of products and services and easy to access online—that a company can no longer simply lean on their service offerings as their main point of attraction. Consumers want to support brands that they see as authentic and that share and practice their values. That’s why business leaders need to focus on creating a brand that encourages genuine connections and loyalty. Developing a brand is both a creative venture and a journey of discovery. Below, 15 members of Fast Company Executive Board share their top secrets to help you build an authentic brand that truly connects with your customers and audience.

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This is the key to thriving through multiple crises.