Ana Villegas

Latina executive with +20 years of Digital, Marketing, GoToMarket experience working across different customer segments and different regions for both Public and Private companies. Former CMO for National Instruments and Affinipay. Left Brain/Right Brain: My strong Engineering background provides me the foundation for problem solving and analytics, and my Marketing Master and experience allows me to use my creative side. (Creativity is my passion; numbers my reality check.) My focus for looking at ideas through the customer’s lens makes me a great asset to a marketing organization, by bringing solutions to business problems that will benefit the customer and the Company. Specialties: Digital, GotoMarket, B2B, B2C, AI, Technology, Marketing strategy, brand management, talent management, global online (UX, Site design, development), global marketing, analytics, agency management, P/L management, demand generation, agile methodology, organizational change, develop and train talent, media buy, social media, digital media, programmatic media, customer journey, nurture strategy, field marketing, contact strategy, CRM