Skills
About
Latina executive with +20 years of Digital, Marketing, GoToMarket experience working across different customer segments and different regions for both Public and Private companies. Former CMO for National Instruments and Affinipay. Left Brain/Right Brain: My strong Engineering background provides me the foundation for problem solving and analytics, and my Marketing Master and experience allows me to use my creative side. (Creativity is my passion; numbers my reality check.) My focus for looking at ideas through the customer’s lens makes me a great asset to a marketing organization, by bringing solutions to business problems that will benefit the customer and the Company. Specialties: Digital, GotoMarket, B2B, B2C, AI, Technology, Marketing strategy, brand management, talent management, global online (UX, Site design, development), global marketing, analytics, agency management, P/L management, demand generation, agile methodology, organizational change, develop and train talent, media buy, social media, digital media, programmatic media, customer journey, nurture strategy, field marketing, contact strategy, CRM

Ana Villegas
Company details
Cisco
Company bio
VicePresident for the Marketing Revenue organization