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Andrea Lechner-Becker's avatarPerson

Andrea Lechner-Becker

Chief Strategy OfficerGNW Consulting

Phoenix, AZ

Skills

B2B Marketing
Content Marketing
Email Marketing

About

Andrea Lechner-Becker is a flexible chameleon. Like goo, or Great Stuff, Andrea can be applied to any situation and add value. But beware! Because her excitable energy has been known to be contagious. So, if you’re looking to maintain a stale environment, look elsewhere. Her work in consulting exposed her to almost every industry and every problem. The hardest ones were always her favorite to solve. She believes solving big problems requires a forensic approach. Through systematic and scientific methods, all problems can be reduced to their simplest form and solutioned. Andrea loves creating training and enabling people to craft their ideas in ways that make audiences perk up, listen and act. Her training programs mix sponsorship, mentorship, hands-on training and regimented feedback sessions with curriculum delivered across mediums. So yes, Andrea is smart, capable and impossible to bore, but more than that, she brings an intangible quality that teams need: good-natured candor. In today’s world, being good-natured feels like a flaw. Smiling on a meeting. Not getting down to business right away. And yet, to get things done, to hear all sides in an impartial way, then to challenge the status quo and push for what’s next with candor, Andrea believes that good-nature helps. She will bring a relatable, honest voice to any room.

Published content

What is a go‑to‑market (GTM) strategy?

article

Here's what business leaders need to know about forming a GTM strategy that really works.

20 ways to get the most out of annual business conferences

expert panel

Make each annual conference more than a calendar commitment and turn it into a springboard for growth, insight and connection. Annual business conferences can easily become routine—another event on the calendar, another round of sessions and handshakes. But with the right approach, these gatherings can deliver far more than surface-level inspiration. Whether you’re attending to learn, leading a session, or using the event to align and energize your team, the real value lies in how you prepare, participate, and follow through. Below, 20 members of Fast Company Executive Board share their expert tips for getting the most out of your annual conference, year after year.

17 expert tips for writing a self-help book that speaks to business professionals

expert panel

A successful business-focused self-help book starts with a clear message and a real understanding of your audience. The self-help genre is full of big promises, but when writing for business professionals, inspiration alone won’t cut it. These readers are often looking for practical insights they can apply quickly, with little patience for fluff or vague advice. That means authors need to bring clarity, credibility, and purpose to every page. To help aspiring writers approach the process with intention, Fast Company Executive Board members share what to consider before diving in. Follow their recommendations to craft a book that truly helps readers help themselves.

12 strategies to elevate your Substack presence

expert panel

To build brand loyalty and engagement on Substack, create unique content that your audience can't find anywhere else. In today's fickle social media climate, many business leaders and media influencers are turning to Substack as a more stable and direct way to connect with their audience. But standing out in someone’s crowded inbox requires more than just repackaging what you already post elsewhere. If you want to earn subscribers and keep them coming back, you'll need to offer something distinct, valuable, and personal—think unfiltered stories, actionable expertise, and exclusive insights. To help you start and grow your Substack base, 12 members of Fast Company Executive Board discuss how to create content that draws readers in and builds long-term engagement.

The fear factor: Why martech winners think differently

article

When it comes to marketing technology, fear might actually be your best friend. Here's what leaders need to know.

14 ways to create a podcast listeners can’t stop recommending

expert panel

In today's digital landscape, a great podcast builds a following, sparks conversation, and earns repeat listeners. Launching a podcast is easy—building one people actually want to listen to is another story. With thousands of shows fighting for attention, success comes down to what you say, how you say it, and who you're saying it to. Strong production helps, but standout content starts with clarity, originality, and a clear connection to your audience. To help you create a series that lasts, 14 Fast Company Executive Board members share their best strategies for producing podcast content that engages, delivers value, and builds loyal listeners.

Company details

GNW Consulting

Company bio

A strategic marketing operations agency that guides companies through implementation, integration, and optimization of marketing technology

Industry

Marketing & advertising

Area of focus

Marketing Automation
Digital Marketing
Sales Automation

Company size

11 - 50