Andrew Graff

expert panel

If you're looking to build a successful loyalty program, these practical tips can help you make it worth your customers’ while—and yours. For businesses, loyalty programs are a great way to encourage repeat purchases and strengthen customer relationships. Yet, launching a successful one takes more than offering discounts or points. The best programs are designed with the customer in mind—what they value, how they interact with your brand and what makes them feel genuinely appreciated. To help, 15 members of Fast Company Executive Board discuss what it takes to build a loyalty program that drives not only sales, but genuine customer engagement.

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Whether you're navigating a merger, restructuring a team, or launching a new initiative, it's important to be prepared to navigate change smoothly. Big organizational changes at work can stir up just about everything—nerves, questions, and even momentum. That’s why how you lead through change matters just as much as the change itself. Without the right approach, it’s easy for you and your team to lose clarity, confidence, and productivity along the way. To help you manage change effectively, Fast Company Executive Board members share 19 real-world strategies leaders can use to keep communication flowing, maintain trust, and move through transitions with purpose.

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13 tips to elevate your brand reputation with clarity and confidence.  Whether you are a new business owner in the industry or you've been at it for years, managing public relations can often feel like a balancing act—especially when your company is either unveiling a new product or handling a crisis. When hiring a professional PR team is not in the current budget, there are still several strategies you can implement to ensure your messaging remains effective and your brand’s reputation stays intact.  Here, 13 leading experts from Fast Company Executive Board each explore one best practice that can be immediately applied to elevate your brand's PR efforts.

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The marketing community has the wrong idea about age, and it’s costing businesses their biggest collective brand opportunity.

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If you're looking for a different approach to attract and retain customers, apply these tips from leading experts. It's essential for growing businesses to play the long game if they want to compete successfully in today's uncertain economy. Developing a strong and consistent digital media presence, with a pulse on the trends and shifts, will also enable brands to anticipate their current and future customers needs in order to offer a better solution to their challenges. Here, 13 leaders from Fast Company Executive Board each explain their complete digital media process to build and keep their business thriving.

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Apply these principles to stay relevant and keep up with the care and concerns of your community of followers. There are so many daily responsibilities that an entrepreneur will need to juggle effectively if they plan to grow their business past the five-year milestone. Hiring a reliable, capable team is the first step to taking some of the load off.  To stay connected with current clients and potentially reach new ones in today's digital world, one area that companies cannot afford to sleep on is developing a regular social media presence that engages and educates consumers about the brand. Here, 18 leading experts from Fast Company Executive Board each weigh in on one best practice every busy entrepreneur must implement (and why), no matter what.