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Andy Dé's avatarPerson

Andy Dé

Chief Marketing Officer (CMO)Mark Strat Insights Advisory LLC

Dallas, TX

Member Since June 2023

Skills

Executive Leadership
Marketing Strategy
Marketing Management

About

Andy Dé is the Chief Marketing Officer (CMO), Founder and Principal of Mark Strat Insights LLC - offering advisory services re: go-to-market strategy, planning and execution, market research, new market entry, new product introduction, AI and Analytics platforms and solutions innovation, customer value and impact globally, for Enterprise SaaS Software Vendors focused on Healthcare (Providers and Payers) and Life Sciences (Bio-Pharmaceuticals, Medical Devices and Diagnostics). Prior to Mark Strat Insights, Andy was the Chief Marketing Officer (CMO) at MedeAnalytics (HQ-ed in Richardson, TX) and Verato (HQ-ed in McLean, VA). He has held strategy, marketing, product and general management (GM) leadership roles at SAP Health Sciences, GE Healthcare, Tableau, and Alteryx where he helped grow their healthcare and life sciences business 300-600%. Dé is passionate about healthcare innovation and authors the Health Sciences Strategy Blog (www.HealthScienceStrategy.com) and its companion Twitter feed (@HITstrategy) with a readership audience across 47 countries. Andy has been quoted and published in leading healthcare publications including Becker’s Hospital Review, Med City News, Med Tech Guru, Health Informatics, Modern Healthcare, Search Health IT, Health Data Management (HDM), Health Management Technology, Fierce Healthcare, Health IT Outcomes, Hospital and Health Networks, the Washington Post and the Forbes Council. He was recognized as one of the 2019 and 2018 HIMSS Social Media Ambassadors (SMAs) by the Healthcare Information Management Systems Society (HIMSS). Dé holds a bachelor's degree in mechanical engineering from the University of Bombay, India, and a master’s degree in materials science and engineering from the University of Florida. He also holds a master’s degree in international business (I-MBA) from the Tel Aviv International School of Management (TISOM) in Tel Aviv, Israel, and graduated with an MBA from the Richard Ivey School of Business at the University of Western Ontario, in London, Ontario, Canada. In addition, he has completed executive management programs in 'Disruptive Innovation' and 'Strategic Implications of Artificial Intelligence (AI)' from the Harvard Business School and the MIT-Sloan School of Management, respectively. Andy is a Member and Influencer in the Forbes Communications Council and the Fast Company Executive Board (FESB). His thought leadership portfolio can be accessed at www.AndyDe.com/ThoughtLeadership

Company details

Mark Strat Insights Advisory LLC

Company bio

Mark Strat Insights LLC offers advisory services re: go-to-market strategy, planning and execution, market research, new market entry, new product introduction, AI and Analytics platforms and solutions innovation, customer value and impact globally, for Enterprise SaaS Software Vendors focused on Healthcare (Providers and Payers) and Life Sciences (Bio-Pharmaceuticals, Medical Devices and Diagnostics). Overarching Value Proposition: Enable revenue growth 10-25%, improve MQL-to-Opportunity-to Win/Loss Conversion with 30-50% marketing influenced Sales Pipeline, and Brand Awareness to impact Market Valuation by building a Purpose driven Brand in Healthcare and Life Sciences.

Industry

Technology

Area of focus

Artificial Intelligence
Analytics
Health Care

Company size

2 - 10