Anita Raj

Member Since 2021

Anita Raj

Vice President of Product Marketing

ThroughPut Inc


Anita Raj is the Vice President of Product Marketing for ThroughPut Inc., an Industrial AI Supply Chain company based in Germany. She is responsible for the vision, strategy, and execution of product marketing initiatives, including value-proposition, product launches, customer marketing, and product lifecycle marketing. Anita’s background includes a unique combination of technical and marketing experiences in Europe, the UK, and the United States. She has expertise in cloud, machine learning, and artificial intelligence, along with leadership experience with high-growth start-ups and multi-billion-dollar enterprise companies, such as Progress Software, Dell EMC, and Infosys. More recently, she led the hyper-growth and acquisition of DataRPM by Progress. An active mentor for start-ups and aspiring product marketers, Anita resides in Germany with her husband.


  • SaaS
  • Supply Chain Management
  • Go to Marketing Strategy


March 23rd, 2023

Why CFOs and chief supply chain officers should work hand-in-glove for business growth

An intelligent and integrated approach to supply chain management—one that narrows down the right metrics to monitor while offering the maximum ROI—is key to business success.

November 7th, 2022

4 ways supply-chain-driven value can help CFOs optimize capital and manage risk in 2023

In a hyperconnected global supply network consumed by unanticipated risks, CFOs need to constantly analyze and proactively mitigate short-term as well as long-term risks for continued business success.

July 18th, 2022

How to build the business case for AI-powered demand planning in the cement industry

Cement demand is a moving target. The best way to master it is to get ahead of it.

June 6th, 2022

Top 3 strategies for supply chain planning in the cement industry in 2022

The secret to effective demand planning lies in predicting and meeting real-time fluctuations in demand—as well as influencing it—to achieve long-term business goals while ensuring operational agility and resilience to potential market adversities.


ThroughPut Inc is a Silicon Valley-based Supply Chain AI leader that puts Industrial Material Flow on Autopilot by leveraging existing Enterprise Data to achieve superior Business, Operations, Financial and Sustainability Results. ThroughPut’s AI-powered Supply Chain software predicts Demand, reorients Production Capacity, reassigns Warehouse Space, and reorders Materials optimally, so businesses minimize overpromising and under-delivering. By way of ThroughPut’s Supply Chain AI Orchestration software that sits on top of existing data architectures, ThroughPut improves material flow and free-cash-flow across the entire end-to-end value chain more than 5-times faster than leading contemporary solutions. The founding team is led by seasoned serial entrepreneurs with real-world AI, Supply Chain, Manufacturing, Transportation and Operational experience, from the shop-floor to the top-floor, at leading Fortune 500 Industrial Companies & pioneering Enterprise Technology companies. To learn more about ThroughPut Inc, visit


  • Supply Chain Management
  • Artificial Intelligence