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Anka Twum-Baah

Chief Growth & Marketing OfficerChief Outsiders

New York, NY

Member Since August 2024

Skills

Business Strategy
Analytics
Business Management

About

Anka brings over 25 years of experience leading high-impact initiatives and global teams with expertise in integrated marketing, loyalty, customer experience, lead generation, go-to-market, account management, customer acquisition, digital, CRM, insights, enterprise solutions, product development, and strategic alliances. She has domain expertise across tech, banking, telecom, payments, retail, manufacturing, customer loyalty, e-commerce, travel and lifestyle industries. Over the course of her career, she has worked with Fortune 500 companies such as Microsoft, Amazon, Marriott International and American Express within Europe, Asia, Africa and the Middle East. In addition, she has launched start-ups and regularly coaches c-suite leaders with early-stage and mid-stage ventures around the world.

Published content

14 ways to strengthen communication between hybrid and remote teams 

expert panel

Implement these best practices to help employees thrive in every type of work environment. To enhance remote and hybrid communication in the workplace, it's important for leaders to avoid a one-size-fits-all method and engage with employees on an individual basis. This type of approach helps them understand their individual staff members' workstyle personalities and comfort levels. Planning special events or fun activities to bring co-workers closer is one of the best ways to increase team morale and encourage long-term connections. However, most stakeholders will agree that overscheduling meetings that could really be wrapped up in an email or direct message, is often overrated and results in unnecessary fatigue on everyone's part. Here, 14 experts from Fast Company Executive Board each offer their best perspective on how to strengthen the lines of communication and collaboration across departments at their organizations, whether people are returning to the office or still choosing to work from home.

20 tips to boost productivity with AI while managing its risks

expert panel

Start with internal pilot projects and develop robust measurement systems to get the most out of AI while mitigating risks. Many companies are using AI to increase efficiency and reduce costs. However, because this technology is still evolving, it can create disruptions in your organization's culture and workflow if not used effectively. Below, members of Fast Company Executive Board share their tips for using AI to increase growth while managing the potential risks involved. With a well-planned approach that focuses on organizational goals and measurements for success, your company can leverage AI sustainably to support your team.

Thinking about an adjunct teaching position? 16 factors to consider

expert panel

With the right structure, sharing business knowledge in the classroom can benefit seasoned working professionals and their students. Here's how to stay organized and energized while mentoring the next generation. If you are a business leader who is extremely passionate about your 9 to 5 duties, you may want to consider using your positive influence to encourage future professionals through an adjunct professorship role.  One of the biggest challenges—whether teaching in person or online—is how to avoid burnout from working all day and teaching after hours. But when it comes to managing work responsibilities and personal lifestyle, the experts from Fast Company Executive Board have got you covered and know how to strike the right balance. Here are 16 tips to make the experience less stressful and more rewarding.  

Company details

Chief Outsiders

Company bio

Executive Leadership Advisory & Consulting Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 125 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses.

Industry

Corporate leadership

Area of focus

Consulting
Business Development

Company size

51 - 200