Anna Bager

Member Since 2021

Anna Bager

President & CEO

Out of Home Advertising Association of America, Inc.

New York City Area

Anna Bager is the President & CEO of the Out of Home Advertising Association of America (OAAA), the national trade association that represents the out of home (OOH) advertising industry. Anna is passionate about providing the OOH industry with recognition as one of the most valuable and exciting media platforms for brands today and an accountable, fraud-free key ingredient for omnichannel media planning. Her focus is on growing OOH by elevating tech innovation, streamlining ease of buying and facilitating new integrations with other mediums. Prior to joining OAAA, Bager was executive vice president of industry initiatives at IAB, leading all digital, mobile, video, audio, and data industry initiatives as well as all thought leadership, which included the Digital Content NewFronts. She has been named one of the 30 most powerful women in mobile advertising by Business Insider and one of the top women in media by Folio magazine and Cynopsis Media.


RECENT CONTENT

August 3rd, 2022

How to wrap an audience in your brand experience

One way is to take advantage of every opportunity to tell your brand story. Surround people with it, tease them, delight them—encourage them to follow you across channels.

February 15th, 2022

How to create growth in an age of digital evolution

It’s no longer a question of whether or when a business goes digital, but how well it embraces the opportunities digital offers for growth and gaining the competitive edge.


COMPANY INFO

Out of Home Advertising Association of America, Inc.

The Out of Home Advertising Association of America (OAAA) is the lead trade association of the $8 billion US out of home (OOH) advertising industry, including digital out of home (DOOH). OAAA is the unified voice of the industry, an authoritative thought leader, and a passionate advocate that protects, unites, and advances OOH advertising in the United States. Comprised of 800+ members, including media companies, advertisers, agencies, ad-tech providers, and suppliers, OAAA represents more than 90 percent of the OOH industry based on revenue.


INDUSTRY

Marketing & advertising