Do I Qualify?
Anna Bager's avatarPerson

Anna Bager

President & CEOOut of Home Advertising Association of America, Inc.

New York, NY

Member Since November 2021

About

Anna Bager is the President & CEO of the Out of Home Advertising Association of America (OAAA), the national trade association that represents the out of home (OOH) advertising industry. Anna is passionate about providing the OOH industry with recognition as one of the most valuable and exciting media platforms for brands today and an accountable, fraud-free key ingredient for omnichannel media planning. Her focus is on growing OOH by elevating tech innovation, streamlining ease of buying and facilitating new integrations with other mediums. Prior to joining OAAA, Bager was executive vice president of industry initiatives at IAB, leading all digital, mobile, video, audio, and data industry initiatives as well as all thought leadership, which included the Digital Content NewFronts. She has been named one of the 30 most powerful women in mobile advertising by Business Insider and one of the top women in media by Folio magazine and Cynopsis Media.

Published content

11 tips to help leaders avoid over-delegation

expert panel

Create clear expectations and communication so your team will succeed. To avoid burnout in the workplace, it's essential for every leader to learn how to delegate their workload before they begin to feel overwhelmed and off-balanced. However, it takes some time to assess who you can really trust to meet the same expectations and execute your goal. But once you find your sweet spot of handing assignments over to the staff members with enough bandwidth, sometimes the problem is relying on others way too much. It's not always a good practice to let go of too much, too soon. If you are having issues with over-delegation, here is what 11 experts from Fast Company Executive Board have to say about what they've learned about the error of assuming that everything is being taken care of when the leader is away or focused on other tasks. 

How to wrap an audience in your brand experience

article

One way is to take advantage of every opportunity to tell your brand story. Surround people with it, tease them, delight them—encourage them to follow you across channels.

How to create growth in an age of digital evolution

article

It’s no longer a question of whether or when a business goes digital, but how well it embraces the opportunities digital offers for growth and gaining the competitive edge.

Company details

Out of Home Advertising Association of America, Inc.

Company bio

The Out of Home Advertising Association of America (OAAA) is the lead trade association of the $8 billion US out of home (OOH) advertising industry, including digital out of home (DOOH). OAAA is the unified voice of the industry, an authoritative thought leader, and a passionate advocate that protects, unites, and advances OOH advertising in the United States. Comprised of 800+ members, including media companies, advertisers, agencies, ad-tech providers, and suppliers, OAAA represents more than 90 percent of the OOH industry based on revenue.

Industry

Marketing & advertising

Company size

2 - 10