Member Since November 2021
About
Anna Bager is the President & CEO of the Out of Home Advertising Association of America (OAAA), the national trade association that represents the out of home (OOH) advertising industry. Anna is passionate about providing the OOH industry with recognition as one of the most valuable and exciting media platforms for brands today and an accountable, fraud-free key ingredient for omnichannel media planning. Her focus is on growing OOH by elevating tech innovation, streamlining ease of buying and facilitating new integrations with other mediums. Prior to joining OAAA, Bager was executive vice president of industry initiatives at IAB, leading all digital, mobile, video, audio, and data industry initiatives as well as all thought leadership, which included the Digital Content NewFronts. She has been named one of the 30 most powerful women in mobile advertising by Business Insider and one of the top women in media by Folio magazine and Cynopsis Media.
Anna Bager
Published content
expert panel
Industry experts share top tips to make your mark in business and continue to move ahead. When your brand is competing in a saturated market, it's important to figure out how to stand out from other businesses. But it's not about being the loudest voice online or placing out-of-home advertisements. Standing out is most effective when leaders do their research to understand who they are talking to and what will resonate with their audience. Below, 20 Fast Company Executive Board members each provide one successful tactic for reaching the right audience and staying visible in a crowded market without being spammy or offensively persistent.
expert panel
Mar 10, 2023
Create clear expectations and communication so your team will succeed. To avoid burnout in the workplace, it's essential for every leader to learn how to delegate their workload before they begin to feel overwhelmed and off-balanced. However, it takes some time to assess who you can really trust to meet the same expectations and execute your goal. But once you find your sweet spot of handing assignments over to the staff members with enough bandwidth, sometimes the problem is relying on others way too much. It's not always a good practice to let go of too much, too soon. If you are having issues with over-delegation, here is what 11 experts from Fast Company Executive Board have to say about what they've learned about the error of assuming that everything is being taken care of when the leader is away or focused on other tasks.
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One way is to take advantage of every opportunity to tell your brand story. Surround people with it, tease them, delight them—encourage them to follow you across channels.
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It’s no longer a question of whether or when a business goes digital, but how well it embraces the opportunities digital offers for growth and gaining the competitive edge.
Company details
OAAA
Company bio
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 800 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City.