Member Since September 2023
Skills
About
Anna Madill is an impact entrepreneur and investor, board member, speaker, mentor and community leader who strives to leave the world a little better each day. Her work as the Founder and CEO of Avenue, a B Corp and 1% for the Planet digital and social media marketing agency for purpose-driven companies serves as a vehicle to empower transformational change for her team, her clients and her community. Avenue’s proprietary suite of marketing products and custom services help brands and businesses of all sizes grow sustainably and successfully. As a Certified B Corporation®, Avenue is proud to be part of a global movement of people using business as a force for good. We believe B Corps are redefining success in business and inspiring businesses to not only be the best in the world, but to be the best for the world. Anna’s efforts have been recognized by the Portland Business Journal with the CEO of the Year Award in 2023, Women of Influence Award in 2020 and Forty Under 40 Award in 2017, and by B Lab with the B Corp Best for the World™ (Workers) and B Corp Best for the World™ (Community) designations in 2022, along with a variety of other awards. She serves on a host of boards and is an EO Global Speakers Academy (GSA) Certified Speaker who regularly speaks on the topics of digital marketing, social impact, entrepreneurship, leadership, culture, B Corps and diversity, equity and inclusion (DEI). She lives in Portland, Oregon with her husband and her four-year-old son and is a proud wife, mom and casual marathoner. To discuss partnerships, social impact, board leadership or other related opportunities, please email me at anna@avenueagency.com.
Anna Madill
Published content
expert panel
Jan 11, 2024
Amid performance review season, I understand the importance of embracing a holistic strategy that not only values individual contributions but also prioritizes fairness, open communication, and continuous improvement. To cultivate this for our organization, we refactored our system of growth from being a linear promotion process to one that allowed for more divergent growth paths. Having an "up or out" model didn't work for our company culture. Having a lattice-based (rather than a ladder-based) approach gave people more autonomy in the course of their careers. And we made our promotion logic more equitable by transparently naming the conditions for growth. To help other leaders, I asked members of the Company Culture Group of Fast Company Executive Board, a community I lead, how they improve equity and transparency in their review process. Here are important steps that they take and the impact they’ve seen from doing so.
article
Keeping up with trends is nothing new to marketers. But as we look ahead to 2024, it is important to observe who is driving the changes in our digital marketing world.
expert panel
Review these aspects to demystify the Google algorithm—at least for now. As the digital marketing industry continues to evolve, achieving a top SEO ranking in a Google search can be a moving target for business owners. When the algorithm finally begins to seem achievable, the guidelines change again—and again. A reliable SEO strategy goes hand-in-hand with a strong brand strategy. Therefore, it's essential to determine what brand points your target audience members resonate with the most to better inform your SEO strategy. Here, nine Fast Company Executive Board members each share one factor for leaders to consider when they are optimizing for search engines and why it's so important.
Company details
Avenue
Company bio
Avenue is a B Corp digital and social media marketing agency for purpose-driven companies. Our proprietary suite of marketing products and custom services help brands and businesses of all sizes grow sustainably and successfully. As a Certified B Corporation®, Avenue is proud to be part of a global movement of people using business as a force for good. We believe B Corps are redefining success in business and inspiring businesses to not only be the best in the world, but to be the best for the world.