Annette Sally

Member Since 2021

Annette Sally

Vice President

Blue Sky Agency

Atlanta Area

I am a strategic Marketing Leader with a passion for building things: ✦ Brands ✦ Businesses ✦ Bottom Lines. Data-led and idea-driven, I quickly diagnose organizational needs/opportunities, and provide profit-driving business solutions in Fortune 500 companies and top communications agencies. I am known for transforming brands and businesses with a philosophy of “leave it better than you found it.” ✦ LEADERSHIP: Leverages expertise as an “organizational maestro” who brings together the right ensemble of talent, skills and experience to every challenge. Curates best-in-class, cross-functional teams that meet and exceed results. ✦ INNOVATIVE: Challenges “what is” to uncover “what could be.” Employs data and insights to identify solutions and opportunities that surprise and delight. Initiates new marketing strategies meeting consumers where they are, building long-term brand love, and delivering best-in-class customer experience. ✦ RESULTS-DRIVEN: Delivers game-changing business solutions that increase stakeholder value by re-establishing competitive edge and marketplace leadership. ✦ ORGANIZATIONAL TRANSFORMATION: Empowers companies to embrace challenging and changing marketplace conditions by capitalizing on existing strengths and identifying critical need-gaps to compete and succeed. ✦BUSINESS MANAGEMENT: Institutes vision and operational leadership that grows brand and business value across diverse industries including FMCG, QSR, Retail, Healthcare, F&B/Spirits. Contact me at annettemsally@gmail.com


SKILLS

  • Integrated Marketing
  • Digital Strategy
  • Advertising

RECENT CONTENT

April 21st, 2022

Avoiding knee-jerk marketing decisions in the digital space

Social media moves quickly and you should, too—but not so fast that you put a brand's reputation in danger.

March 16th, 2022

Here's how to maintain your 'peak performance mode' all week

No matter what kind of day or week you're having, there are some simple ways to keep your energy and performance high at work.

March 14th, 2022

12 ideas to enhance team collaboration and communication skills

Embolden your introverted employees to make their voices heard.

February 22nd, 2022

15 ways to crush quarterly goals in 2022

Setting targets can help set your team up for long-term success. In the business world, it's important to set and achieve quarterly goals if you want your company to experience success with its clients, in the marketplace, and remain in business. It's also necessary for leaders to make those milestones realistic enough for the team to attain them and avoid burnout or attrition from the heavy workload.


COMPANY INFO

Blue Sky Agency

Blue Sky Agency is the independent Atlanta agency. We’re built for brands that want a partner with courage to challenge the status quo, without bogging things down. Brands are caught in the middle of an explosion of data and technology, compounded by increasing fragmentation and decreasing attention spans. This has created a seismic shift in marketing, leaving industries scrambling for solid ground. These disruptions create complexity and complexity stalls progress. Our foundation is built to counter those challenges with clarity. We use data, research, and creativity to find the clearest, most direct path to results. Then we put it into action, with the size and agility to ensure we aren’t just keeping the pace—but setting it.


AREA OF FOCUS

  • Advertising
  • Branding
  • Interactive & Website Development

INDUSTRY

Marketing & advertising