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Aruna Ravichandran

SVP and CMOWebex by Cisco

San Jose, CA

Member Since January 2023


Enterprise Software
Cloud Computing
Product Marketing


As the CMO of a six-billion-dollar product line, I am responsible for building and growing Webex’s brand, driving digital marketing strategies, cultivating opportunities in new and existing markets, and increasing demand for our Hybrid Work / Collaboration / Customer Experience products and solutions globally. I have the unique ability to meld my talent for storytelling with my passion for technology to create compelling marketing programs that capture the hearts and minds of prospects and customers. My approach is to take complex problems, identify customer pain points and then translate them into simple, meaningful stories that lead to better business outcomes. My super powers are : Story telling / building narratives at brand and product level, very strong execution focus, and build global teams. I excel in diagonal thinking. My left brain is all about marketing ROI, analytics and strategy and execution, while my right brain is about EQ and empathy. But what gives me the most reward and fulfillment is empowering my team and motivating them to achieve more than they ever dreamed possible. I excel at building global, agile, creative teams that play together and win together by building a strong, people-first culture and leading my team with compassion and empathy. Throughout my career my passion has been successfully helping companies elevate their marketing capabilities to drive enterprise wide revenue, build world class marketing organizations, create relevant purposeful brands, and sustain long-term profitable customer growth. My personal philosophy guides me every day: be curious; experiment constantly – innovate, fail fast & learn from it, rinse and repeat, create and have meaningful impact on the community; be compassionate; and have the courage to respectfully stand up for my values and beliefs MARKETING LEADERSHIP STRENGTHS Global Team Leadership, Marketing Strategy, Change Management, SaaS Digital marketing, Performance Marketing, Brand Experience marketing,

Published content

3 ways to center the employee experience and power hybrid work


Without question, our teams are ready for hybrid work. The question to answer as businesses and leaders is: Are we?

Company details

Webex by Cisco

Company bio

Cisco (NASDAQ: CSCO) enables people to make powerful connections--whether in business, education, philanthropy, or creativity. Cisco hardware, software, and service offerings are used to create the Internet solutions that make networks possible--providing easy access to information anywhere, at any time. Cisco was founded in 1984 by a small group of computer scientists from Stanford University. Since the company's inception, Cisco engineers have been leaders in the development of Internet Protocol (IP)-based networking technologies. Today, with more than 71,000 employees worldwide, this tradition of innovation continues with industry-leading products and solutions in the company's core development areas of routing and switching, as well as in advanced technologies such as home networking, IP telephony, optical networking, security, storage area networking, and wireless technology. In addition to its products, Cisco provides a broad range of service offerings, including technical support and advanced services. Cisco sells its products and services, both directly through its own sales force as well as through its channel partners, to large enterprises, commercial businesses, service providers, and consumers.