Asad Khan

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Looking to boost business with a client rewards program? Keep these factors in mind to ensure it's a success. Incentive and rewards programs can encourage repeat business from loyal customers. However, simply offering points or perks won't necessarily drive long-term loyalty. To have a real, lasting impact, your program needs to be thoughtfully designed around what truly motivates customers and delivers mutual value. With this in mind, the members of Fast Company Executive Board share key factors to consider when developing a client rewards program and why it's so critical to get these details right.

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Regardless of your industry, any company can benefit from forging deeper connections with its target audience. In a noisy digital world, engaging with your target audience online is the key to standing out and staying relevant. While different engagement tactics may work best for different industries, you can't go wrong by building strong relationships with the people who support your business. To help you do this, 20 members of Fast Company Executive Board share their most effective go-to engagement strategies and why engagement is so important. From leveraging employee voices to creating personalized experiences, these hands-on tactics have helped them build deeper connections and drive measurable growth.

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As inflation continues to challenge industries across the board, businesses are being forced to make difficult decisions about how to manage rising costs without sacrificing customer trust or long-term growth. An organization's ability to adapt in the face of ongoing inflation — whether through adjusted pricing strategies, increased operational efficiency, or added value for cost — can mean the difference between losing market share and maintaining a loyal customer base. Navigating these challenges takes more than short-term fixes; it calls for thoughtful, industry-specific solutions that meet both business goals and customer needs. To help, Fast Company Executive Board members share how their brands are addressing inflation in their respective industries. Here are the steps they’re taking to reduce the impact of economic challenges, both internally and externally.

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AI is a powerful tool—one requiring strong guardrails to ensure responsible use. CISOs play a key role in making this happen. As artificial intelligence becomes more integrated into daily operations, the need for strong governance grows alongside it. For many companies, that responsibility increasingly falls to the Chief Information Security Officer (CISO). But effective AI governance isn’t just about risk mitigation—it’s about building systems that are transparent, secure, and aligned with business and regulatory expectations from the start. Below, the members of Fast Company Executive Board share how CISOs can help shape compliant, ethical AI adoption without stifling business innovation.

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The faster your organization adopts AI, the more important it becomes to understand—and proactively manage—the cybersecurity risks that come with it. AI is moving quickly from experimentation to core business operations, but that speed brings a new layer of security concerns. From data exposure to adversarial attacks, the risks tied to AI are evolving just as fast as the technologies themselves. If you're leading AI initiatives, it's critical to understand where the vulnerabilities lie and how they could impact your business. To help, Fast Company Executive Board members outline the key cybersecurity risks that come with rapid AI adoption, along with practical steps you can take to reduce exposure.

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Retailers today are selling experiences, and those experiences are defined by how well their digital platforms perform under real-world conditions.