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Barry Fiske

CXO, Global Experience & InnovationMerkle

Boston, MA

Member Since July 2021


Creative Direction
Experience Design
Digital Strategy


I am a senior Experience Transformation Leader and Chief Creative Officer with a passion for helping brands elevate their customer relationships and transform their customer experience through innovative combinations of technology and design. My global creative experience teams deliver Connected Commerce, Product Innovation, Service Design, Performance Marketing and Orchestrated Services to help our clients seize every competitive advantage digital can provide. Over my various executive roles, I have established a track record of building and motivating high-performance teams, driving business growth, elevating a company’s creative reputation, mentoring next generation talent, and piloting cutting-edge innovation. As an advocate for Lean Start-Up and Agile Design Thinking, I believe in the combined power of technology and design to transform people’s lives, create immense value for brands, and solve the world’s biggest problems.

Published content

13 ways thought leaders can grow their podcast following and create engaging content

expert panel

From podcast novice to professional, here's how to gain followers and create engaging content with the popular entertainment outlet. Now, more than ever, podcasts are at the forefront of entertainment. As a thought leader with a podcast, you may have wondered how to gain traction in the popular entertainment sphere without compromising your original purpose for the podcast. To assist in this journey, Fast Company Executive Board members provide tips for growing your podcast following and creating engaging, relevant content to make an impact. With these expert recommendations, you can captivate and grow your audience effectively without losing sight of your original goals.

15 ways to maximize sponsorships and partnerships at annual conferences

expert panel

Follow these tips to increase your company's ROI on conference sponsorships and collaborations. Whether you're a sponsor or a collaborative planning partner, being involved in industry conferences is a huge opportunity to expand your company's reach. Both virtual and on-site events provide a chance for you to grow your customer base, gain exposure among professionals in your field and even shape industry trends. To that end, 15 Fast Company Executive Board members share their insights on maximizing the impact of these annual events on your organization. From collaborating with complementary businesses to creating engaging experiences, these strategies can help you make the most of your conference participation.

Business renovation 101: 10 steps to hiring a compatible contractor

expert panel

Follow these expert tips to find the right design team to execute your company's architectural vision and construction goals. When your company is about to undergo a renovation, it's important to find the right designer or design team you can trust to get the job done correctly. Beyond that, it's also necessary to hire someone who not only aligns with your vision but is also passionate enough about the project to share new ideas you may not have considered. To help leaders avoid any pitfalls they may come across during their search, 10 experts from Fast Company Executive Board each discuss one factor to keep in mind throughout the hiring and contracting process.

A study of dumb growth for smart companies: How to grow in a way you won't regret


Growth is good, but smart growth is far, far better.

12 ways leadership can contribute to their employees' growth 

expert panel

Investing in human capital is essential to competitive advantage in today's marketplace. One of the keys to building a successful company is hiring the right people. But, hiring the top talent will only take an organization so far if the leadership is not willing to support the education of high-performing employees who want to pursue the latest skills, invest in their personal growth, and apply their knowledge to the work they are doing every day on the job. If you want to invest in employee training and development, here are 12 strategies to consider when it comes to upskilling or reskilling your team, courtesy of Fast Company Executive Board members.

10 steps to completing a cost-effective, sustainable design project

expert panel

Think outside the box to save your team time and money, so they won't have to reinvent the wheel. It's always an exciting time when upper management green-lights a team to work on a new design project that, once completed, will have a positive impact on the company's staff and clients, and improve the organization's potential for sustainable growth over time.  But when it comes to resources, whether your funds are unlimited or you can't afford to overspend, there are smarter ways to consider how to complete the project without breaking the bank. Here, 10 experts from Fast Company Executive Board each share one tip to help design leaders and their teams repurpose existing structures or materials to reduce waste and promote a circular economy.

Company details


Company bio

We are a collection of problem solvers, artists, technologists, and passionate, creative minds. We are commerce, customer experience and performance marketing experts. There isn’t an inch of the digital commerce terrain we haven’t explored. For more than two decades, we’ve helped world-class organizations transform and grow their businesses. We bring together exceptional expertise, people passionate about commerce, and proven processes to create a boutique experience at enterprise scale. We are large enough to support multinational organizations and nimble enough to accelerate growth for small and mid-sized businesses.


Creative design

Area of focus

Product Design
Service Design

Company size

501 - 1,000