CXO, Global Experience & InnovationMerkle
Member Since July 2021
I am a senior Experience Transformation Leader and Chief Creative Officer with a passion for helping brands elevate their customer relationships and transform their customer experience through innovative combinations of technology and design. My global creative experience teams deliver Connected Commerce, Product Innovation, Service Design, Performance Marketing and Orchestrated Services to help our clients seize every competitive advantage digital can provide. Over my various executive roles, I have established a track record of building and motivating high-performance teams, driving business growth, elevating a company’s creative reputation, mentoring next generation talent, and piloting cutting-edge innovation. As an advocate for Lean Start-Up and Agile Design Thinking, I believe in the combined power of technology and design to transform people’s lives, create immense value for brands, and solve the world’s biggest problems.
If you want to build better connections with your current and potential customers, here are some best practices to get started. In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of information with other current and prospective customers is one of the best ways to put any concerns to rest and build on their solid trust in what your brand has to offer in the competitive, crowded marketplace. Below, 12 experts from Fast Company Executive Board discuss how business leaders can leverage customer testimonial videos to impact continued business growth.
10 ways to bridge the communication gap (and restore trust) between department leaders and company heads. It takes a village to raise a company's success level in the marketplace. That is why it is necessary for teams to depend on each other whether the business is up or down, so they can stay in sync and keep the operation running smoothly. Building stronger relationships at work plays a key factor and can boost morale, which in turn, can boost productivity and encourage leadership and teams to collaborate effectively at all times. Below, 10 Fast Company Executive Board members each offer one tip to help department managers and company founders or owners develop and maintain trusting relationships with one another.
Having a hard time finding potential new hires? Here are 18 methods for you to try at your next event. In a picky job market, the right career fair at the right time can be a win-win situation for the potential employer and the job seeker alike. It can cost a company a lot of money, however, if they are not focused on the right candidates who can fill their company's needs—right now. But hiring managers should not solely rely on resume history—or if a candidate meets all 10 "job requirements"—as it's also crucial for the recruiter to find the right cultural fit and a team player who can help a department and company thrive in the long term. If you are scheduled to attend a career fair or networking event in the coming weeks or months, below, Fast Company Executive Board members each share one tip for leaders who want to attract the right new hires to work with.
11 essentials to consider before you announce your latest improvements. It's always an exciting time when a company is able to roll out new design enhancements for a mobile app, especially one that will include features perceived to be game-changing by industry standards. However, while it is necessary to stay tuned into the latest trends and be willing to accommodate your users' requests and needs, it's also important to know your limitations and consider your organization's strategy and vision. You also need to ensure that you don't overwhelm your customers by overloading them with too many features in one app all at once. If your end goal is to provide a better service for current and potential clients and customers, here, 11 Fast Company Executive Board members share some key factors to keep in mind before you invest your time and money in the latest design process.
16 ways to find a happy medium in reaching your personal and professional life goals. Working a nine-to-five career can be overwhelming depending on the types of responsibilities you have on your daily plate. Add to the mix, the pursuit of a certification or degree through continued education after work—while building on personal friendships or raising a new family—and it's understandable for anyone to feel burned out from a lack of work-life balance if they're struggling. Below, Fast Company Executive Board members each offer one tip for maintaining a healthy lifestyle while juggling work duties and attending evening classes.
The rapid rise of Generative AI has proven that the "far-fetched" is quickly becoming the “quite possible.”
We are a collection of problem solvers, artists, technologists, and passionate, creative minds. We are commerce, customer experience and performance marketing experts. There isn’t an inch of the digital commerce terrain we haven’t explored. For more than two decades, we’ve helped world-class organizations transform and grow their businesses. We bring together exceptional expertise, people passionate about commerce, and proven processes to create a boutique experience at enterprise scale. We are large enough to support multinational organizations and nimble enough to accelerate growth for small and mid-sized businesses.