Member Since 2021
Merkle
Boston Area
I am a senior Experience Transformation Leader and Chief Creative Officer with a passion for helping brands elevate their customer relationships and transform their customer experience through innovative combinations of technology and design. My global creative experience teams deliver Connected Commerce, Product Innovation, Service Design, Performance Marketing and Orchestrated Services to help our clients seize every competitive advantage digital can provide. Over my various executive roles, I have established a track record of building and motivating high-performance teams, driving business growth, elevating a company’s creative reputation, mentoring next generation talent, and piloting cutting-edge innovation. As an advocate for Lean Start-Up and Agile Design Thinking, I believe in the combined power of technology and design to transform people’s lives, create immense value for brands, and solve the world’s biggest problems.
It starts with the right topic and a diverse group of thought leaders.
Apply these tips to keep employees motivated without comparing themselves.
Business experts discuss their media communication strategies.
Get over yourself and trust your team.
Be calm and professional in the workplace, so you can lead your employees by example.
Leading business professionals offer tips to engage team members all year round.
There’s no better way to learn how to launch and effectively run a third-party marketplace than by simply jumping in and doing it.
Apply these tips to your company culture starting from the top down.
At the end of the day, here's what truly matters to some of today's top executives and entrepreneurs.
Try these tips to nurture current B2B or B2C relationships and attract new ones.
In today’s digital experience economy, even if your company is making products, you’re in the service business. Recognizing that fact is the secret to your future business success.
Holding fast and spreading the word about what your company truly believes in may galvanize new partnerships and potential customers.
Here's how business leaders are getting customers to participate and connect on a regular basis.
Leaders (and their teams) can see significant benefits from participating in industry social settings.
Salary alone isn't enough to attract and retain top talent amid the Great Recession. You need great benefits, too.
Like any serious digital strategy, developing a gamification plan for your business can be a lot of work. But like any great game, the rewards are worth the effort.
Consumer psychology 101: Apply these engagement strategies to your sales funnel process.
Transitioning from a micromanager to a true leader can be difficult, but it's essential if you want to build trust with your team.
It takes a special leadership skill set to successfully motivate and inspire employees that you don't see in person every day.
Scale is not something to be afraid of—it can be a big advantage. And one of the best ideas any of us can possibly dream up is to lean into our size and make full use of every creative advantage our scale provides us.
Set your terms and conditions early to achieve a positive partnership and maximize outcomes.
15 ideas to build your confidence before the next presentation.
The best ideas come when you’re jamming and collaborating with an ever-changing diverse group of people.
Today's leaders must set the tone for a company's branding and culture, and champion values that are important to their employees.
To truly innovate and tap into your company's full creative potential, you need a diverse workforce with equal access to opportunities.
Sometimes, it's not worth it to continue pouring resources into a product or service that's not gaining market traction.
In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets.
We all should aspire to have our digital tools and the digital experiences we create rise to the level of art.
There’s more to supporting the missions of nonprofits than just writing checks.
Clear expectations are essential for managers to get the results they want while empowering employees to do their best work.
The best content in the world won't have a positive impact on your audience—or your bottom line—if nobody sees it.
The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season.
The growing popularity of livestreamed video content can give businesses a great new way to connect with customers.
Smart professionals know there's always an opportunity to learn more and hone new skills in the business world.
To accomplish a challenging goal, you've got to have the right game plan for your team.
We are a collection of problem solvers, artists, technologists, and passionate, creative minds. We are commerce, customer experience and performance marketing experts. There isn’t an inch of the digital commerce terrain we haven’t explored. For more than two decades, we’ve helped world-class organizations transform and grow their businesses. We bring together exceptional expertise, people passionate about commerce, and proven processes to create a boutique experience at enterprise scale. We are large enough to support multinational organizations and nimble enough to accelerate growth for small and mid-sized businesses.
Creative design