Barry Fiske

Member Since 2021

Barry Fiske

CXO, Global Experience & Innovation

Merkle

Boston Area

I am a senior Experience Transformation Leader and Chief Creative Officer with a passion for helping brands elevate their customer relationships and transform their customer experience through innovative combinations of technology and design. My global creative experience teams deliver Connected Commerce, Product Innovation, Service Design, Performance Marketing and Orchestrated Services to help our clients seize every competitive advantage digital can provide. Over my various executive roles, I have established a track record of building and motivating high-performance teams, driving business growth, elevating a company’s creative reputation, mentoring next generation talent, and piloting cutting-edge innovation. As an advocate for Lean Start-Up and Agile Design Thinking, I believe in the combined power of technology and design to transform people’s lives, create immense value for brands, and solve the world’s biggest problems.


SKILLS

  • Creative Direction
  • Experience Design
  • Digital Strategy

RECENT CONTENT

November 22nd, 2022

11 best practices to boost brand influence on social media, each day

Try these tips to nurture current B2B or B2C relationships and attract new ones.

November 18th, 2022

The value of reimagining your business as a service

In today’s digital experience economy, even if your company is making products, you’re in the service business. Recognizing that fact is the secret to your future business success.

November 3rd, 2022

15 ways to create a purpose-driven brand 

Holding fast and spreading the word about what your company truly believes in may galvanize new partnerships and potential customers. 

September 6th, 2022

14 strategies to build client community engagement 

Here's how business leaders are getting customers to participate and connect on a regular basis.


COMPANY INFO

Merkle

We are a collection of problem solvers, artists, technologists, and passionate, creative minds. We are commerce, customer experience and performance marketing experts. There isn’t an inch of the digital commerce terrain we haven’t explored. For more than two decades, we’ve helped world-class organizations transform and grow their businesses. We bring together exceptional expertise, people passionate about commerce, and proven processes to create a boutique experience at enterprise scale. We are large enough to support multinational organizations and nimble enough to accelerate growth for small and mid-sized businesses.


AREA OF FOCUS

  • E-Commerce
  • Product Design
  • Service Design

INDUSTRY

Creative design