Barry Fiske

Member Since 2021

Barry Fiske

SVP, Global Experience & Innovation

LiveArea, a Merkle Company

Boston Area

I am a senior Experience Transformation Leader and Chief Creative Officer with a passion for helping brands elevate their customer relationships and transform their customer experience through innovative combinations of technology and design. My global creative experience teams deliver Connected Commerce, Product Innovation, Service Design, Performance Marketing and Orchestrated Services to help our clients seize every competitive advantage digital can provide. Over my various executive roles, I have established a track record of building and motivating high-performance teams, driving business growth, elevating a company’s creative reputation, mentoring next generation talent, and piloting cutting-edge innovation. As an advocate for Lean Start-Up and Agile Design Thinking, I believe in the combined power of technology and design to transform people’s lives, create immense value for brands, and solve the world’s biggest problems.


SKILLS

  • Creative Direction
  • Integrated Marketing
  • Advertising

RECENT CONTENT

December 3rd, 2021

15 smart strategies for setting clear employee expectations

Clear expectations are essential for managers to get the results they want while empowering employees to do their best work.

December 2nd, 2021

14 strategies to get your content in front of the right audience

The best content in the world won't have a positive impact on your audience—or your bottom line—if nobody sees it.

November 3rd, 2021

15 ways e-commerce businesses can thrive in the ‘off-season’

The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season.

September 29th, 2021

14 effective ways to use livestreaming to build a community around your brand

The growing popularity of livestreamed video content can give businesses a great new way to connect with customers.


COMPANY INFO

LiveArea, a Merkle Company

We are a collection of problem solvers, artists, technologists, and passionate, creative minds. We are commerce experts. There isn’t an inch of the digital commerce terrain we haven’t explored. For more than two decades, we’ve helped world-class organizations transform and grow their businesses. We bring together exceptional expertise, people passionate about commerce, and proven processes to create a boutique experience at enterprise scale. We are large enough to support multinational organizations and nimble enough to accelerate growth for small and mid-sized businesses.


AREA OF FOCUS

  • E-Commerce
  • Product Design
  • Service Design

INDUSTRY

Creative design