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Barry Lowenthal

PresidentInuvo, Inc

New York, NY

Member Since February 2024

About

Barry was recently appointed as Inuvo’s President in May 2023. Barry brings more than three decades of experience leading innovative marketing agencies, while delivering growth and enhanced value for stockholders. Most recently, he served as CEO of Media Kitchen, an award-winning full-service communications planning and buying agency, which is a member of the Stagwell Media Network, with offices in New York City, Minneapolis, Toronto, Montreal, and Stockholm. Under Mr. Lowenthal’s leadership, Media Kitchen became an industry-recognized digital media leader with a global team of over 100 associates and hundreds of millions of dollars in client billings. The company maintained consistent EBITDA growth and double-digit margins. Media Kitchen merged with MMI Agency in 2022.

Published content

15 budget-friendly ways to show customer appreciation all year

expert panel

Here's how to show your customers appreciation without breaking the bank. Showing genuine appreciation can go a long way in building lasting relationships with customers and clients. Small but thoughtful gestures can make a big impact for companies on a limited budget and keep customers feeling valued year-round. Here, Fast Company Executive Board members share what you can offer to show how much you value their loyalty while being mindful of your budget. From personalized messages to exclusive access and special perks, there are many ways businesses can express gratitude and strengthen connections without a large expense.

15 business habits that may hinder competitive marketplace growth

expert panel

In today's workplace, practicing the importance of self-awareness starts from the top down. The strength of a successful business relies upon the people who are responsible for its daily operations. But building a power team starts from the top down. Therefore, leaders must set higher standards for themselves first if they expect others to follow in their footsteps to meet the expectations and mission of their business.  Self-awareness will also play a key factor in every leader's journey because if they are unaware of the negative energy they are spreading across their workforce, it may drive top talent away. Here, 15 Fast Company Executive Board members each discuss one seemingly harmless habit an executive may have that could be harming their business, and why it can make such a difference in the team's perspective of who they truly represent.

17 key strategies for building a strong personal brand online

expert panel

Through consistency, authenticity, and valuable content, executives can effectively differentiate themselves and strengthen their influence in the digital space. Showcasing a strong personal brand online can set you apart from other executives and foster valuable connections across industries. But how can you best convey your unique perspective and expertise in a way that resonates with your audience? To help you do this, the members of Fast Company Executive Board share their tried-and-true strategies for building a strong, relatable, and memorable personal brand. From sharing your authentic experiences to engaging in thoughtful conversations, here's how you can stand out from the crowd and strengthen your online influence.

Feeling isolated in the C-suite? 15 ways to build better connections

expert panel

It's lonely at the top if you don't have the right support network to lean on regularly.  According to a Harvard Business blog, approximately 70% of CEOs have reported feelings of loneliness. But the good news is, they don't have to go it alone if they begin to lean on their peers with similar career circumstances and are willing to collaborate and learn from each other. Keeping an open-door policy at work and staying connected with staff members across departments is important for strengthening work relationships and a sense of togetherness. However, it's also necessary to maintain a work-life balance to enjoy meaningful activities with family and friends that will reinvigorate your purpose for pursuing your livelihood each day. The following experts from Fast Company Executive Board have all had their moments. Here, they each offer their suggestions on how to find the right support and build community to create success in any role.

19 steps to craft a compelling brand story that converts audiences

expert panel

It's your delivery that truly counts. Implement these tips if you want prospective customers to take action regarding your brand. Whether you are marketing a product to build on the momentum of your latest campaign, or delivering a well-thought-out pitch to a venture capitalist for additional funding, storytelling is an essential part of the process that will elevate your company's growth potential and credibility in the marketplace. Below, 19 Fast Company Executive Board members each offer their best tip for developing a storyline that will make a strong impact and get people excited about your business enough to take a significant call to action that will reflect on quarterly growth.

Facing a roadblock? Here's how 20 execs overcome obstacles

expert panel

When the going gets tough, these leading experts have had the tenacity to keep it moving through each struggle. Taking on a leadership role in the workplace may seem like a daunting task if you don't have the right mindset. You'll need to address just as many challenges as the wins you celebrate—so it's not a position designed for the faint of heart. If you're feeling frustrated, overwhelmed, or underappreciated, it's essential to prioritize what matters most, take a step back, and consider the bigger picture. There is usually a silver lining in most situations. Whether you decide to stay in the game for the long haul and find the best solution, or you're ready to take a risk and consider your next career move, the experts from Fast Company Executive Board describe how they've maintained their own positivity during a difficult time in their career. Below are 20 best practices to help other professionals do the same.

Company details

Inuvo, Inc

Company bio

Inuvo is a market leader in artificial intelligence, aligning and delivering consumer-oriented product and brand messaging strategies online based on powerful, anonymous, and proprietary consumer intent data for agencies, advertisers, and partners.

Industry

Technology

Area of focus

Advertising
Artificial Intelligence
Marketing

Company size

51 - 200