Do I Qualify?
Barry Lowenthal's avatarPerson

Barry Lowenthal

PresidentInuvo, Inc

New York, NY

Member Since February 2024

About

Barry was recently appointed as Inuvo’s President in May 2023. Barry brings more than three decades of experience leading innovative marketing agencies, while delivering growth and enhanced value for stockholders. Most recently, he served as CEO of Media Kitchen, an award-winning full-service communications planning and buying agency, which is a member of the Stagwell Media Network, with offices in New York City, Minneapolis, Toronto, Montreal, and Stockholm. Under Mr. Lowenthal’s leadership, Media Kitchen became an industry-recognized digital media leader with a global team of over 100 associates and hundreds of millions of dollars in client billings. The company maintained consistent EBITDA growth and double-digit margins. Media Kitchen merged with MMI Agency in 2022.

Published content

Balancing AI and human ingenuity: 20 ways to avoid overreliance on ChatGPT

expert panel

Although ChatGPT is helpful, overreliance on AI tools in the workplace can stifle professional growth. ChatGPT and other generative AI (GenAI) tools have become integral aspects of many business operations, from sales and marketing to corporate communications. While GenAI offers efficiency and valuable insights, leaning too heavily on this technology can ultimately stifle creativity and innovation.  Leaders and teams that use these tools need to strike a balance between technology and human ingenuity. To help, 20 Fast Company Executive Board members discuss how organizations can avoid overreliance on ChatGPT and similar AI tools. Here's how to find a middle ground and encourage efficiency with a healthy dose of critical thinking and original ideas.

9 reasons brands are elevating their video marketing strategies 

expert panel

Consider these factors to engage your clients and grow your business. In a digital business economy, serving today's current and prospective customers who have short attention spans is becoming increasingly important but also a bit of a challenge. Whether a brand decides to post more meaningful content value on its YourTube channel or TikTok platform, the time is now for video engagement.  Otherwise, the company may be missing out significantly on elevating in a consistent and effective manner. Here, nine experts from Fast Company Executive Board share how business owners are leveraging video marketing to promote their brands' products and services, and how this strategy has been beneficial to their establishment's success. 

20 ways to foster creativity among your team (and why it matters)

expert panel

Creativity is the backbone of new ideas and ways of thinking. Here's how to prioritize and encourage creative health in your organization. Creating a culture that nurtures your employees' creativity can help your organization become more dynamic and adaptable, as well as improve overall job satisfaction. Conversely, a workplace that lacks a focus on creative health may struggle with innovation, problem-solving, and employee engagement. Below, Fast Company Executive Board members share 20 ways leaders can cultivate and support a creative environment. With these strategies, you can encourage creative thinking and encourage a more innovative workplace.

17 ways leaders without natural charisma can make a positive impact on employees

expert panel

Charisma can't always be taught, but leaders can still make a big impact without it. Not every impactful leader is a naturally charismatic "people-person." At its core, leadership is about connecting with and inspiring others, and this can be done through various approaches. Here, Fast Company Executive Board members explore how leaders can make a positive impact without forced charisma. If you’re a more reserved or introverted person, these helpful strategies can help you make a meaningful and positive impact on your team just by being yourself.

20 proven cold contact strategies for successful business partnerships and sales

expert panel

Revitalize your cold outreach strategy for more successful sales outcomes. In any industry, reaching out to a cold contact can be intimidating. The unfamiliarity can create anxiety and stress; however, with the right approach, it can lead to valuable opportunities. Below, Fast Company Executive Board members share their effective strategies for initiating contact with potential partners or clients. Follow their recommended methods to make a compelling first impression that can lead to a successful business relationship.

13 tips to build friendships while growing your professional network

expert panel

Apply these strategies to leave a lasting impression. Whether you are striving to expand your personal or professional network, it's essential to create and nurture relationships that are not transactional. This is because, nine times out of ten, the majority of people will typically engage with people they feel confident around, can trust, and truly relate to in and outside of the marketplace. Here, 13 Fast Company Executive Board members each share their strategy to help industry professionals utilize networking to drive their business or individual career objectives forward, tactfully and authentically.

Company details

Inuvo, Inc

Company bio

Inuvo is a market leader in artificial intelligence, aligning and delivering consumer-oriented product and brand messaging strategies online based on powerful, anonymous, and proprietary consumer intent data for agencies, advertisers, and partners.

Industry

Technology

Area of focus

Advertising
Artificial Intelligence
Marketing

Company size

51 - 200