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Barry Lowenthal

PresidentInuvo, Inc

New York, NY

About

Barry was recently appointed as Inuvo’s President in May 2023. Barry brings more than three decades of experience leading innovative marketing agencies, while delivering growth and enhanced value for stockholders. Most recently, he served as CEO of Media Kitchen, an award-winning full-service communications planning and buying agency, which is a member of the Stagwell Media Network, with offices in New York City, Minneapolis, Toronto, Montreal, and Stockholm. Under Mr. Lowenthal’s leadership, Media Kitchen became an industry-recognized digital media leader with a global team of over 100 associates and hundreds of millions of dollars in client billings. The company maintained consistent EBITDA growth and double-digit margins. Media Kitchen merged with MMI Agency in 2022.

Published content

20 business leaders share their best advice for the next generation

expert panel

For new leaders and entrepreneurs, success depends not just on innovation but on adaptability, resilience, and human connection. The modern marketplace is fast-moving, tech-driven, and constantly evolving. The business landscape looks a lot different than when today's top leaders first got their start, and the lessons they've learned along the way can help inform the leadership approaches of future executives and entrepreneurs. Below, 20 Fast Company Executive Board members share their best advice for the next generation of business leaders. From embracing failure to building authentic relationships, these insights can help rising professionals lead with purpose and thrive in an ever-changing world.

10 reasons market presence matters to today's business leaders

expert panel

If your business reputation is lacking, consider the following factors to work on building it up. Executives are the face of their companies, and their presence in the market can influence everything from partnerships to consumer trust. But what happens if that presence is lacking?  Below, 10 business leaders of Fast Company Executive Board explain why market visibility is necessary and discuss key tips for other professionals looking to expand their business influence.

Breaking ground in a small community? Here are 9 factors to consider

expert panel

Being short-sided on your business plans may dampen community relations and deter a positive brand reputation. A brand's partnership with a new community of interest can easily go south if the company's leaders are not transparent about their true intentions of moving into the area. However, when the focus is community over profits, and there is consistent communication with active listening between corporate representatives and community residents, it will likely be a positive opportunity for everyone the project will impact.  Below, nine leading experts from Fast Company Executive Board discuss how and why business organizations must tread lightly when bringing "economic development" to a small city or town.

15 reasons why working virtually helps companies and teams thrive

expert panel

From RTW mandates to fully remote: Business leaders share their insights on making the change. Employers continue to debate the pros and cons of implementing a mandatory RTW status versus allowing their staff to remain remote on a full-time basis. However, some employees are drawing a line in the sand to protect their ability to maintain work-life balance, daily productivity, and a sense of team morale and connections.  Below, 15  Fast Company Executive Board members discuss why the benefits of transitioning from an on-site company or in-person role to working fully remotely outweigh some of the cons.

13 digital media strategies to elevate your business

expert panel

If you're looking for a different approach to attract and retain customers, apply these tips from leading experts. It's essential for growing businesses to play the long game if they want to compete successfully in today's uncertain economy. Developing a strong and consistent digital media presence, with a pulse on the trends and shifts, will also enable brands to anticipate their current and future customers needs in order to offer a better solution to their challenges. Here, 13 leaders from Fast Company Executive Board each explain their complete digital media process to build and keep their business thriving.

18 ways to win at social media in business

expert panel

Apply these principles to stay relevant and keep up with the care and concerns of your community of followers. There are so many daily responsibilities that an entrepreneur will need to juggle effectively if they plan to grow their business past the five-year milestone. Hiring a reliable, capable team is the first step to taking some of the load off.  To stay connected with current clients and potentially reach new ones in today's digital world, one area that companies cannot afford to sleep on is developing a regular social media presence that engages and educates consumers about the brand. Here, 18 leading experts from Fast Company Executive Board each weigh in on one best practice every busy entrepreneur must implement (and why), no matter what.

Company details

Inuvo, Inc

Company bio

Inuvo is a market leader in artificial intelligence, aligning and delivering consumer-oriented product and brand messaging strategies online based on powerful, anonymous, and proprietary consumer intent data for agencies, advertisers, and partners.

Industry

Technology

Area of focus

Advertising
Artificial Intelligence
Marketing

Company size

51 - 200