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Barry Lowenthal

PresidentInuvo, Inc

New York, NY

Member Since February 2024

About

Barry was recently appointed as Inuvo’s President in May 2023. Barry brings more than three decades of experience leading innovative marketing agencies, while delivering growth and enhanced value for stockholders. Most recently, he served as CEO of Media Kitchen, an award-winning full-service communications planning and buying agency, which is a member of the Stagwell Media Network, with offices in New York City, Minneapolis, Toronto, Montreal, and Stockholm. Under Mr. Lowenthal’s leadership, Media Kitchen became an industry-recognized digital media leader with a global team of over 100 associates and hundreds of millions of dollars in client billings. The company maintained consistent EBITDA growth and double-digit margins. Media Kitchen merged with MMI Agency in 2022.

Published content

13 tips to build friendships while growing your professional network

expert panel

Apply these strategies to leave a lasting impression. Whether you are striving to expand your personal or professional network, it's essential to create and nurture relationships that are not transactional. This is because, nine times out of ten, the majority of people will typically engage with people they feel confident around, can trust, and truly relate to in and outside of the marketplace. Here, 13 Fast Company Executive Board members each share their strategy to help industry professionals utilize networking to drive their business or individual career objectives forward, tactfully and authentically.

14 ways to help teams reach their quarterly goals

expert panel

It takes team effort and accountability to cross the finish line together. Setting quarterly goals is necessary to get your company over the finish line year after year, but what's the point of setting goals if you lose track of those objectives? Developing a strategy and check-in process that holds everyone accountable is essential to keep your team on the same page and ensure they have the resources they need to perform their specific responsibilities. To help managers and their employees forge a better path for moving the business ahead, 14 Fast Company Executive Board members each offer a strategy that has helped them obtain the results they were looking for and why it can work for your team as well. 

AI and the future of work: Unlocking your imagination in a world of rigid processes

article

In the AI-driven world we're creating, the key to thriving is unleashing your own "pure imagination."

Considering a worktech upgrade to improve daily operations flow?

expert panel

9 best practices for business leaders looking to implement transformational software. Developing a company culture that is focused on bridging the communication gap between your employees who work on-site, remotely, or choose a hybrid solution that is flexible with their lifestyle is a smart move in today's business environment. However, if you're reviewing the latest software that could be a game changer in terms of high-performance levels, don't make any major department or company updates until you've got the right data in hand to make your case.  Gathering some practical feedback about your team members' workflow needs is another good place to start before introducing a new software program that may or may not be a good fit for your establishment. Here, nine experts from Fast Company Executive Board each provide one way for company leaders to design a better workplace experience through the current worktech products and services available on the market.  

10 reasons why telling your brand's story matters

expert panel

Sharing relevant content can build stronger business-client connections. Becoming a better storyteller for your intended audience members will not boost your business’s profit margins overnight, but learning to regularly share relatable content with live audiences or through digital communications is one step in the right direction. Here, 10 experts from Fast Company Executive Board weigh in on why storytelling through brand marketing ads and consistent outreach has the potential to increase your bottom line in the long run.

5 ways Media Mix Modeling can help brands in a privacy-focused world

article

Here’s how MMM can help your campaign in a post-cookie world.

Company details

Inuvo, Inc

Company bio

Inuvo is a market leader in artificial intelligence, aligning and delivering consumer-oriented product and brand messaging strategies online based on powerful, anonymous, and proprietary consumer intent data for agencies, advertisers, and partners.

Industry

Technology

Area of focus

Advertising
Artificial Intelligence
Marketing

Company size

51 - 200