Member Since July 2024
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About
As an entrepreneur, internet marketing expert, and author based in Toronto, I have dedicated my career to mastering the digital landscape. As the CEO of Rank Secure, an award-winning web design and digital marketing agency, I am passionate about driving business growth and achieving online success for my clients. I have had the privilege of helping thousands of businesses, including Fortune 500 companies, celebrities, athletes, and healthcare organizations, enhance their online presence, boost visibility, and reach new heights in their respective markets. My goal is to continue propelling my clients toward lasting success through innovative and effective digital strategies.
Baruch Labunski
Published content
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When used correctly, consider AI technology as a minor contributor to your daily workflow, not a major threat to your current role. Marketing is all about the creative process of the human mind, but after so many years of coming up with brand campaigns, it's not surprising that new ideas can sometimes grow stale. That's where the evolution of AI tools comes in. Whether companies are using artificial intelligence to gauge a potential customer base or to spark an attention-grabbing subject line in the latest email newsletter, most teams realize the benefits of utilizing AI responsibly to personalize their brand communications and increase their daily productivity with the help of automation. To demonstrate how AI tools have improved their quality of work life and technological mindset, 14 members from Fast Company Executive Board each offer one specific way marketers can treat AI as a "tool in the shed" to support their creative outlet process, not take it away.
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It's your delivery that truly counts. Implement these tips if you want prospective customers to take action regarding your brand. Whether you are marketing a product to build on the momentum of your latest campaign, or delivering a well-thought-out pitch to a venture capitalist for additional funding, storytelling is an essential part of the process that will elevate your company's growth potential and credibility in the marketplace. Below, 19 Fast Company Executive Board members each offer their best tip for developing a storyline that will make a strong impact and get people excited about your business enough to take a significant call to action that will reflect on quarterly growth.
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Apply these suggestions to strengthen your social media following while remaining authentic and credible. In a digital marketing world, where content is king, one of the biggest challenges YouTubers and podcasters may face is how to keep their channels fresh and interesting. With the potential short attention spans of today's viewers, social media posting is not only about picking the right time and day to share updates with target audience members and current followers—it's also about finding a way to connect with people, authentically, every time you show up. Showing people the real version of you, unfiltered, may captivate them a few minutes longer and encourage them to focus on the message you are trying to convey. You never know whose life you can positively impact by crafting a well-thought-out piece of content that keeps them coming back for more. Suppose you are a content creator trying to grow your audience. In that case, eight leading experts from Fast Company Executive Board have additional ideas to share with you to help boost your brand's authenticity, demonstrate personal influence, and gain even more credibility among your followers.
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Here's how to elevate your personal brand of social influence in today's digital economy. When American YouTuber and actor Lucas Cruikshank was the first person to reach $1 million subscribers on his Fred channel in the early-to-mid 2000s, it gave potential social entrepreneurs—before anyone truly knew what that title meant—a glimpse of how far engaging content creation could take them. Fast forward to today's competitive marketplace, where everyone is always feeling the pressure to be "on" social media platforms and pair that with an uncertain economy—it takes much more than one's ability to hype up their target base about a product or service. Being comfortable networking with like-minded individuals or brands who are willing to ally will help each stakeholder grow further and faster. In an ever-changing digital space, the best path for social entrepreneurs to make the most impact in their industries—promoting their cause through aligned partnerships—may not be written in stone, however, nine experts from Fast Company Executive Board each share strategies on what is currently working for some of the leading influencers in today's social economy.
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Many business leaders want to know the secrets to success. I believe all it takes is looking at the top modern CEOs to find common traits.
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Apply these best practices to expand the lifetime value of what customers have come to expect. Technology continues to be the solution to helping brands and their customers elevate their business and personal experiences. One key indicator to assessing a client's satisfaction with a particular device is to gain access to their existing daily habits and how the product impacts their life. Once that information is determined and measured through a combination of data analytics and real-time user feedback, the brand can work on modernizing its product to make it better. The most important predictor of satisfaction and long-term stickiness for devices such as wearables is how well they fit into existing lifestyles and habits. Careful assessment of the users' existing habits is essential. A device must not rely on the formation of new habits for success. Rather, it should make existing habits easier or automate as many steps as possible. Below, 12 experts from Fast Company Executive Board each offer one suggestion to help other brand leaders and creative UX designers adapt their product designs for new and evolving wearables, smart home devices, and other Internet of Things devices.
Company details
Rank Secure
Company bio
Rank Secure is a premier SEO, Web Design, and Digital Marketing Agency dedicated to elevating small businesses to new heights. With a comprehensive suite of services, we specialize in transforming small businesses into thriving, powerhouse enterprises. Our innovative strategies and expert execution drive these businesses toward becoming industry-leading mega-corporations. At Rank Secure, we are committed to delivering exceptional results, leveraging the latest digital marketing techniques to ensure our clients achieve sustainable growth and long-term success. Whether it's through enhancing online visibility, optimizing website performance, or crafting compelling marketing campaigns, we provide the tools and expertise needed to dominate in today's competitive market.