Skills
About
As Founder and CEO of Yes& Bob brings nearly 40 years of experience in marketing and communications, offering boardroom-level strategy combined with versatile writing and creative skills. His expertise spans branding, market research, internal communications, crisis communications, copywriting, speechwriting, and video production and his industry knowledge is deep in healthcare, financial services, homeland security, and association leadership. He is a results-oriented facilitator of strategy and planning sessions, insightful interviewer, and speaker on communication and stakeholder engagement topics. During his career Bob has served Fortune 500 corporations, leading associations, and multiple federal government agencies while leading the growth of an agency recognized by the Inc. 5000 for five consecutive years and currently ranked as #1 Visual Art and Design firm and #2 Advertising Agency based in the greater Washington, DC area.
Bob Sprague
Published content
expert panel
If given the chance to start over, these are the moves seasoned entrepreneurs say they’d make to build their businesses differently today. Hindsight can be a powerful teacher, especially for entrepreneurs who’ve weathered the highs and lows of building a business from the ground up. From financial decisions and branding strategies to selecting the right partners and saying “no” sooner, many business leaders have learned what they’d do differently if they had the chance to start fresh. To that end, Fast Company Executive Board members reflect on those hard-earned lessons and share the changes they’d make if they were launching their companies today. Here's how they've used what they've learned as a valuable roadmap for building stronger, more resilient companies.
expert panel
Apply these creative steps to find a resolution when the status quo doesn't cut it. In an era where complex business challenges often defy conventional solutions, leaders must think outside their comfort zones and consider alternative approaches to overcome their business obstacles. By fostering a mindset that embraces ambiguity and encourages experimentation, they can unlock innovative solutions to problems that don't fit the mold. Here, 20 Fast Company Executive Board members offer insight to help other leaders become more creative in addressing problems that require more than a standard answer.
article
May 12, 2025
As soon as AI-generated products rise to a level of uniform excellence, none of them will stand out. Here's what that means for business leaders.
expert panel
Building bridges behind your screen is easier than you think. Introverted leaders often thrive in quiet, reflective environments, but the challenge of leading remote teams may sometimes feel cumbersome. In a fully virtual company where in-person interactions are limited, creating a sense of community and connection is essential, but engagement is still incredibly difficult for those who prefer to keep their head down, letting their work speak for itself. However, when introverted leaders need to step out of their comfort zones, there are strategies they can apply to foster a stronger, interactive virtual team. If you consider yourself an introvert and are trying to establish better points of contact with your virtual team, the leaders of Fast Company Executive Board each share their best practices for building a stronger digital community, creating more deliberate, thoughtful, and personal connections on the job.
article
Mar 13, 2025
Face it, a lot of what you think you know is based on what you remember, and what you remember can be very wrong. But that’s not all.
expert panel
Mar 6, 2025
17 lessons on a mind shift in strategy and the future of innovation The implementation of artificial intelligence is here to stay. For most companies, it is redefining their leadership approach to engaging in business and uncovering innovative solutions to assist customers with their pain points like never before. However, business leaders still agree that human insight alongside AI usage is still a key factor in maintaining the proper balance of ethical practices in handling data analysis and compliance updates. Below, 17 leading experts from Fast Company Executive Board each share how the rapid advancement of AI has reshaped their company's business model and what other leaders can learn from it.
Company details
Yes&
Company bio
We can all admit it, agency names are often based on nothing. Ours isn’t. Familiar with improv? It’s an effective platform designed to build ideas brick by brick and turn them into reality. It’s a collaborative process driven by an open mind, uncovering all possibilities. Welcome to Yes&, a premiere, mid-sized creative and marketing agency based in the mid-atlantic. Our ‘Yes’ is how we embrace your challenges with positivity. Then our ‘&’ is how we discover more possibilities to realize your full potential. We're always in pursuit of the & and what going above and beyond for our clients means to the possibilities and outcomes, the quality of the work, and the trust that you place in us. We have one central belief that building positive partnerships can lead to remarkable success. We deliver more for commercial, B2B, non-profit organizations, and government clients. Our integrated services include research, brand, marketing, advertising, digital and campaign strategy, creative thinking and design, event management and public relations, helping clients deliver more meaningful ideas, more expertise, and more results.