Skills
About
Brad Rosenfeld is the Chief Marketing Officer at Prove. He has over 18+ years of experience specializing in Growth Strategy, Product Marketing, and Brand Building. Prior to joining Prove, he founded and sold a successful entrepreneurial venture, helped to build out PayPal’s B2B digital marketing operations throughout North America, and more recently was Global CMO for Biz2X/Biz2X. He holds an M.B.A. from Columbia Business School and a B.A. from Arizona State University.
Brad Rosenfeld
Published content
article
What lessons can private capital markets learn from these industries to accelerate AI adoption?
expert panel
If staff members are unhappy and burnout, lean into these expert strategies to increase their morale and strengthen team relations. Employee workplace winter blues are more common than not—especially after the holiday season ends and spring seems so far off. But if employee disengagement continues to linger, or workflow patterns are lagging, there may be more going on than meets the eye that a leader must address. Employee wellness should actually begin from the top down, with leadership teams demonstrating their commitment to improving the entire organization's culture. To encourage a positive mindset and regain trust, 20 Fast Company Executive Board members each share a strategy to promote employee wellness and reduce absenteeism on the job.
article
A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey.
article
As the MarTech landscape continues to evolve, it's essential to stay up to date with the latest tools and trends.
expert panel
Trying to build a good reputation in the competitive marketplace isn't always easy. Some of the best made relationships in business begin with constant communication between a company and its client to establish mutual trust and a deeper understanding of each stakeholders mission and purpose. Being the new kid on the block in an oversaturated market may seem intimidating at first, but gets easier in time—once you crack the code. By learning how best to solve your customers' most challenging dilemmas, you're bound to become one of their most reliable resources, time and again. Below are 13 best practices that Fast Company Executive Board members have repeated to present a great impression (beyond the first) to attract and keep their prospective clients.
article
By embracing nostalgia while also upgrading QR Codes with the latest phone-centric identity, you can easily cut through the noise, grab the consumer’s attention, and beat out the competition.
Company details
Allvue Systems
Company bio
At Allvue, our mission is to empower private equity and private debt managers, fund administrators, and other leaders in the private capital space to make superior investment decisions and more efficiently scale their businesses via our cloud-based, integrated software. We are known for our award-winning private equity fund accounting solution, our industry-leading private debt platform, and our purpose-built technology, designed specifically to meet the complex and bespoke needs of private capital managers.