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Brad Rosenfeld

Chief Marketing Officer Prove

New York, NY

Member Since September 2021


B2B Marketing
Go to Marketing Strategy


Brad Rosenfeld is the Chief Marketing Officer at Prove. He has over 18+ years of experience specializing in Growth Strategy, Product Marketing, and Brand Building. Prior to joining Prove, he founded and sold a successful entrepreneurial venture, helped to build out PayPal’s B2B digital marketing operations throughout North America, and more recently was Global CMO for Biz2X/Biz2X. He holds an M.B.A. from Columbia Business School and a B.A. from Arizona State University.

Published content

Why CMOs should own the customer onboarding process


A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey.

The ultimate MarTech arsenal: 8 powerful tools for 2023


As the MarTech landscape continues to evolve, it's essential to stay up to date with the latest tools and trends.

Here's how start-up business owners can satisfy loyal clients

expert panel

Trying to build a good reputation in the competitive marketplace isn't always easy. Some of the best made relationships in business begin with constant communication between a company and its client to establish mutual trust and a deeper understanding of each stakeholders mission and purpose. Being the new kid on the block in an oversaturated market may seem intimidating at first, but gets easier in time—once you crack the code. By learning how best to solve your customers' most challenging dilemmas, you're bound to become one of their most reliable resources, time and again. Below are 13 best practices that Fast Company Executive Board members have repeated to present a great impression (beyond the first) to attract and keep their prospective clients.

Back to the future: How CMOs can leverage the QR code resurgence to boost revenue


By embracing nostalgia while also upgrading QR Codes with the latest phone-centric identity, you can easily cut through the noise, grab the consumer’s attention, and beat out the competition.

Three big bets to accelerate onboarding and boost revenue in 2022


Companies that view digital onboarding as a powerful opportunity to grow their business will be well-positioned for future growth in this new world.

Company details


Company bio

Prove is the modern way for businesses to enable their customers to prove their identities with just a phone. Prove offers phone-centric solutions that enable its customers to acquire new consumers and engage with their existing consumers by removing friction while bolstering security and enhancing consumer privacy & consumer choice. Prove's solutions are used by more than 1,000 businesses across diversified industries, including banks, financial services, healthcare, insurance, and e-commerce. With 1 billion+ consumer and small business identity tokens under continuous management, Prove’s Phone-Centric Identity™ platform helps companies mitigate fraud while accelerating revenue and reducing operating costs across all channels. Prove’s omnichannel solutions are available in 195 countries.



Company size

201 - 500