Do I Qualify?
Brendan P. Keegan's avatarPerson

Brendan P. Keegan

6X CEO - 17X Board Director - 2X WSJ Best Selling AuthorMerchants Fleet

Boston, MA

Member Since August 2021


Managing and Motivating Teams
Corporate Strategy


Brendan P. Keegan is an award-winning 6-time president & chief executive officer, 17-time board director, 2-time best-selling author and the visionary leader behind the bFEARLESS movement. As President & CEO, he has raised over $10 billion in capital while leading over 250,000 people globally and successfully executed 6 liquidity events across 5 industries. Today, he serves as co-owner and board member of Andretti Racing, United Autosports, Merchants Fleet, Sky Meadow Country Club, Revolution Armor, ExpressIT Delivery and Keegan Family Courage & Faith Foundation. His most recent experience was as Chairman, CEO & President of Merchants Fleet where his vision disrupted the commercial fleet industry and transformed every aspect of the company resulting in 5X top line growth, 19X bottom line growth and 12X enterprise value growth in under 5 years. As a result, Merchants completed a strategic sale to Bain Capital, the Abu Dhabi Investment Authority & the Executive Leadership Team. Brendan remained with Merchants for 2 years post-sale and remains the company’s 3rd largest shareholder & number 1 fan. Keegan has authored 4 books, with his most recent – Dare to DISRUPT: A Playbook for Transformational Growth published by ForbesBooks coming on the heels of The FUD Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible which both became Wall Street Journal & Amazon best sellers. Keegan has written more than 250 articles as an executive contributor to Harvard Business Review, Forbes, Fox News, Entrepreneur Media, Inc. Magazine, Newsweek & Fast Company where he also sits on the Executive Board. Keegan brings his expertise to life as an energetic storyteller and speaker, delivering keynotes for leading organizations such as Reuters, Bloomberg, TechCrunch, Wall Street Journal, Harvard Athletics & Brown University. He also hosts the Fearless Leadership Podcast & is a co-host with Zak Brown, CEO McLaren Racing, on the Fast & Fearless Podcast. Keegan’s family has a shared mission to give back to the community through the Keegan Family Courage & Faith Foundation. With the goal of making a positive impact on the lives of youth through academic & athletic endeavors, the foundation has made a $10M commitment to fuel the next generation of leaders. Keegan received his bachelor’s degree from Rensselaer Polytechnic Institute and MBA from George Washington University. Keegan resides in the greater Boston area with his wife Dana and their two children Kaylie and Patrick who are making names for themselves through their own academic & athletic pursuits.

Published content

Leading a business transformation? Make sure you have these 3 types of leaders


If you are transitioning from a stay-the-course or an evolve strategy to a transform strategy, you must be willing to recognize that your existing team likely isn't going to be the exact team that gets you through that transformation.

Are you ready to disrupt, innovate, and lead? Three first steps for leaders


You have the ability to disrupt—you just need to channel your thinking and fearlessness.

When parenting becomes mentoring: Bringing business lessons home to your children


With an open mind and clear boundaries built around truth, you can give your kids exactly what they need to begin a bright future.

Age or self-awareness: What matters more for emotional intelligence?


Age can bring wisdom, but it’s self-awareness we can choose to improve for better EQ.

The multiplier effect: Why great leaders prepare more leaders


The best leaders show others how to step up to the plate and exponentially increase the good they do in the process.

Inflation will continue to affect the fleet industry. Here’s what we can expect


Identifying why and where costs are rising can help you be proactive about managing your own fleet and keeping clients happy.

Company details

Merchants Fleet


Corporate leadership

Company size

1,001 - 5,000