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Brendan P. Keegan

6X CEO - 17X Board Director - 2X WSJ Best Selling AuthorMerchants Fleet

Boston, MA

Member Since August 2021


Managing and Motivating Teams
Corporate Strategy


Brendan P. Keegan serves as Chairman, CEO and President at Merchants Fleet and was recently named the world’s Most Innovative CEO by CEO World Awards®; Executive of the Year, silver winner by Best in Biz Awards; and a Stevie Awards® bronze winner by American Business Awards®. He has been involved with Brendan P. Keegan is an award-winning 6-time president & chief executive officer, 17-time board director, 2-time best-selling author and the visionary leader behind the bFEARLESS movement. As President & CEO, he has raised over $10 billion in capital while leading over 250,000 people globally and successfully executed 6 liquidity events across 5 industries. Today, he serves as co-owner and board member of Andretti Racing, United Autosports, Merchants Fleet, Sky Meadow Country Club, Revolution Armor, ExpressIT Delivery and Keegan Family Courage & Faith Foundation. His most recent experience was as Chairman, CEO & President of Merchants Fleet where his vision disrupted the commercial fleet industry and transformed every aspect of the company resulting in 5X top line growth, 19X bottom line growth and 12X enterprise value growth in under 5 years. As a result, Merchants completed a strategic sale to Bain Capital, the Abu Dhabi Investment Authority & the Executive Leadership Team. Brendan remained with Merchants for 2 years post-sale and remains the company’s 3rd largest shareholder & number 1 fan. Keegan has authored 4 books, with his most recent – Dare to DISRUPT: A Playbook for Transformational Growth published by ForbesBooks coming on the heels of The FUD Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible which both became Wall Street Journal & Amazon best sellers. Keegan has written more than 250 articles as an executive contributor to Harvard Business Review, Forbes, Fox News, Entrepreneur Media, Inc. Magazine, Newsweek & Fast Company where he also sits on the Executive Board. Keegan brings his expertise to life as an energetic storyteller and speaker, delivering keynotes for leading organizations such as Reuters, Bloomberg, TechCrunch, Wall Street Journal, Harvard Athletics & Brown University. He also hosts the Fearless Leadership Podcast & is a co-host with Zak Brown, CEO McLaren Racing, on the Fast & Fearless Podcast. Keegan’s family has a shared mission to give back to the community through the Keegan Family Courage & Faith Foundation. With the goal of making a positive impact on the lives of youth through academic & athletic endeavors, the foundation has made a $10M commitment to fuel the next generation of leaders. Keegan received his bachelor’s degree from Rensselaer Polytechnic Institute and MBA from George Washington University. Keegan resides in the greater Boston area with his wife Dana and their two children Kaylie and Patrick who are making names for themselves through their own academic & athletic pursuits.

Published content

Are you ready to disrupt, innovate, and lead? Three first steps for leaders


You have the ability to disrupt—you just need to channel your thinking and fearlessness.

When parenting becomes mentoring: Bringing business lessons home to your children


With an open mind and clear boundaries built around truth, you can give your kids exactly what they need to begin a bright future.

Age or self-awareness: What matters more for emotional intelligence?


Age can bring wisdom, but it’s self-awareness we can choose to improve for better EQ.

The multiplier effect: Why great leaders prepare more leaders


The best leaders show others how to step up to the plate and exponentially increase the good they do in the process.

Inflation will continue to affect the fleet industry. Here’s what we can expect


Identifying why and where costs are rising can help you be proactive about managing your own fleet and keeping clients happy.

I sat down with a full-time remote worker and discovered their greatest challenges. Here’s the advice I gave


I sat down with a friend who works remotely full-time and I asked her what her biggest work challenges are. This is the advice I gave her on how to overcome those struggles. 

Company details

Merchants Fleet

Company bio

Merchants Fleet is the nation’s fastest growing fleet management company, providing flexible funding and service options for organizations that leverage vehicles to run their operations. Merchants Fleet offers comprehensive & customizable fleet solutions, serving as a single source for all vehicle needs. Our programs range from long-term leases to monthly rentals, including unique options such as rent-to-lease and own-to-lease. With over 130,000 managed vehicles nationwide, our expert teams have experience working with nearly every industry, from corporate fleets to last mile delivery to franchise systems. We offer the most high-touch service and innovative experience across the industry, with specialized teams and a FleetTech model that merges fleet with technology to ensure our clients get the best performance out of their fleets.  Merchants Fleet is headquartered in Hooksett, New Hampshire, and its Innovation Center is located in the Chicago, Illinois area. For more information, please visit


Corporate leadership

Area of focus

Fleet Management
Vehicle Leasing
Fleet Leasing

Company size

1,001 - 5,000