Brendan P. Keegan

Member Since 2021

Brendan P. Keegan

Chairman, CEO and President

Merchants Fleet

New Hampshire

Brendan P. Keegan serves as Chairman, CEO and President at Merchants Fleet and was recently named the world’s Most Innovative CEO by CEO World Awards®; Executive of the Year, silver winner by Best in Biz Awards; and a Stevie Awards® bronze winner by American Business Awards®. He has been involved with Merchants since 2009 — as a client, board member, and strategic advisor. Brendan is focused on transforming the company’s business model and creating a new category within the fleet industry known as FleetTech, and his innovative leadership has fueled the company’s strategic direction and positioned Merchants as the fastest-growing fleet management company in North America.


  • Leadership
  • Logistics
  • Supply Chain Management


March 9th, 2023

9 ways business teams can boost their energy performance levels

If you're on the edge of burnout, apply these tips.

March 6th, 2023

The hybrid model is the future: Here’s how to make it work

Hybrid models should be the future because they allow both employers and employees to get the best of both on-site and off-site work worlds.

January 24th, 2023

Key tactics for navigating different types of people when joining a bigger business

Moving to a larger team can be disorienting. The golden rule to remember is this: When in doubt, find out.

December 7th, 2022

ESG promises: What happens when you talk the talk but don’t walk the walk

Don’t just do something because it looks good at the moment. Think about your ability to make a long-term commitment to stay with the initiative and how it will ultimately shape your business.


Merchants Fleet

Merchants Fleet is the nation’s fastest growing fleet management company, providing flexible funding and service options for organizations that leverage vehicles to run their operations. Merchants Fleet offers comprehensive & customizable fleet solutions, serving as a single source for all vehicle needs. Our programs range from long-term leases to monthly rentals, including unique options such as rent-to-lease and own-to-lease. With over 130,000 managed vehicles nationwide, our expert teams have experience working with nearly every industry, from corporate fleets to last mile delivery to franchise systems. We offer the most high-touch service and innovative experience across the industry, with specialized teams and a FleetTech model that merges fleet with technology to ensure our clients get the best performance out of their fleets.  Merchants Fleet is headquartered in Hooksett, New Hampshire, and its Innovation Center is located in the Chicago, Illinois area. For more information, please visit 


  • Fleet Management
  • Vehicle Leasing
  • Fleet Leasing


Corporate leadership