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Brendan P. Keegan

Chairman, CEO and PresidentMerchants Fleet

Hooksett, NH

Member Since August 2021


Supply Chain Management


Brendan P. Keegan serves as Chairman, CEO and President at Merchants Fleet and was recently named the world’s Most Innovative CEO by CEO World Awards®; Executive of the Year, silver winner by Best in Biz Awards; and a Stevie Awards® bronze winner by American Business Awards®. He has been involved with Merchants since 2009 — as a client, board member, and strategic advisor. Brendan is focused on transforming the company’s business model and creating a new category within the fleet industry known as FleetTech, and his innovative leadership has fueled the company’s strategic direction and positioned Merchants as the fastest-growing fleet management company in North America.

Published content

When parenting becomes mentoring: Bringing business lessons home to your children


With an open mind and clear boundaries built around truth, you can give your kids exactly what they need to begin a bright future.

Age or self-awareness: What matters more for emotional intelligence?


Age can bring wisdom, but it’s self-awareness we can choose to improve for better EQ.

The multiplier effect: Why great leaders prepare more leaders


The best leaders show others how to step up to the plate and exponentially increase the good they do in the process.

Inflation will continue to affect the fleet industry. Here’s what we can expect


Identifying why and where costs are rising can help you be proactive about managing your own fleet and keeping clients happy.

I sat down with a full-time remote worker and discovered their greatest challenges. Here’s the advice I gave


I sat down with a friend who works remotely full-time and I asked her what her biggest work challenges are. This is the advice I gave her on how to overcome those struggles. 

9 ways business teams can boost their energy performance levels

expert panel

If you're on the edge of burnout, apply these tips. In the business world, it's important for managers and their employees to self-reflect and gauge when it's necessary to ramp up their performance during a busy time of the year or pull back to take a short break when needed.  In addition to work stress, employees may also be juggling personal responsibilities at home. While it's understandable to not always be 100% energized or inspired to get through your workload every day, Fast Company Executive Board members have nine tips that can help leaders and teams manage their energy levels to stay in optimal peak performance mode throughout the entire year.

Company details

Merchants Fleet

Company bio

Merchants Fleet is the nation’s fastest growing fleet management company, providing flexible funding and service options for organizations that leverage vehicles to run their operations. Merchants Fleet offers comprehensive & customizable fleet solutions, serving as a single source for all vehicle needs. Our programs range from long-term leases to monthly rentals, including unique options such as rent-to-lease and own-to-lease. With over 130,000 managed vehicles nationwide, our expert teams have experience working with nearly every industry, from corporate fleets to last mile delivery to franchise systems. We offer the most high-touch service and innovative experience across the industry, with specialized teams and a FleetTech model that merges fleet with technology to ensure our clients get the best performance out of their fleets.  Merchants Fleet is headquartered in Hooksett, New Hampshire, and its Innovation Center is located in the Chicago, Illinois area. For more information, please visit 


Corporate leadership

Area of focus

Fleet Management
Vehicle Leasing
Fleet Leasing

Company size

201 - 500