Brendan P. Keegan

Member Since 2021

Brendan P. Keegan

Chief Executive Officer

Merchants Fleet

New Hampshire

Brendan P. Keegan serves as Chief Executive Officer at Merchants Fleet and was recently named the world’s Most Innovative CEO by CEO World Awards®; Executive of the Year, silver winner by Best in Biz Awards; and a Stevie Awards® bronze winner by American Business Awards®. He has been involved with Merchants since 2009 — as a client, board member, and strategic advisor. Brendan is focused on transforming the company’s business model and creating a new category within the fleet industry known as FleetTech, and his innovative leadership has fueled the company’s strategic direction and positioned Merchants as the fastest-growing fleet management company in North America.


  • Leadership
  • Logistics
  • Supply Chain Management


June 14th, 2022

Three steps for managing workplace issues

It’s critical to deal with problem-causing employees so they don’t hold your business back. So, what do you do if someone is causing issues?

April 27th, 2022

Dear leaders: It’s time to wake up to the Great Retention

You have power over the narrative and can change the conversation from resignation to retention. Sharpen your attitude and play more offense, because clarity of provision and purpose always keeps good soldiers at your side.

March 22nd, 2022

The dos and don’ts of creating your company vision

Companies can quickly fail if they lack a strategic frame or mental model that lets them answer important questions.

March 10th, 2022

13 ways introverted leaders can raise their voice in the spotlight

Here's how to build your public speaking skills and command a crowd's attention.


Merchants Fleet

Merchants Fleet is the nation’s fastest growing fleet management company, providing flexible funding and service options for organizations that leverage vehicles to run their operations. Merchants Fleet offers comprehensive & customizable fleet solutions, serving as a single source for all vehicle needs. Our programs range from long-term leases to monthly rentals, including unique options such as rent-to-lease and own-to-lease. With over 130,000 managed vehicles nationwide, our expert teams have experience working with nearly every industry, from corporate fleets to last mile delivery to franchise systems. We offer the most high-touch service and innovative experience across the industry, with specialized teams and a FleetTech model that merges fleet with technology to ensure our clients get the best performance out of their fleets.  Merchants Fleet is headquartered in Hooksett, New Hampshire, and its Innovation Center is located in the Chicago, Illinois area. For more information, please visit 


  • Fleet Management
  • Vehicle Leasing
  • Fleet Leasing


Corporate leadership