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Brent Pero

Senior Vice President, Business DevelopmentDeep Sync

New York, NY

Skills

Business Development
Executive Leadership
Sales

About

A results driven leader with a proven track record in global enterprise sales and new media development. Skills include developing partnerships and creating large scale revenue strategies. Focused on delivering sales revenue targets. Specialties: Data, Identity, TV, Mobile, Digital, Enterprise Sales, Team Building, MarTech, AdTech, Contract negotiations, Client Relationships, Cross Functional Teams, Strategic Planning, Business Development, Product Development.

Published content

20 strategies for selecting the best tools to drive growth and efficiency

expert panel

Choose the best tools and technologies for driving your company’s growth and operational efficiency with the help of expert-endorsed strategies. Having the right tools and technologies can help your company grow and increase its operational efficiency. However, when choosing solutions, the number of options can be overwhelming. To help you make an informed decision, 20 members of Fast Company Executive Board share their top strategies for evaluating tools and technologies. With these tips, you can assess and select tools that best streamline your operations and foster sustainable growth.

20 things business owners put too much weight on (and what to focus on instead)

expert panel

Keep your business priorities straight by focusing on the most impactful areas. Running a business is a game of competing priorities, both day-to-day and long-term. With so many areas to tend to, business owners can easily favor certain tasks over others—including those that aren't necessarily the most impactful. To help, the members of Fast Company Executive Board discuss the things business owners tend to put too much weight on and why overprioritizing these areas can limit growth. They also share their insights on what business owners should focus on instead to achieve lasting success.

20 tips to boost productivity with AI while managing its risks

expert panel

Start with internal pilot projects and develop robust measurement systems to get the most out of AI while mitigating risks. Many companies are using AI to increase efficiency and reduce costs. However, because this technology is still evolving, it can create disruptions in your organization's culture and workflow if not used effectively. Below, members of Fast Company Executive Board share their tips for using AI to increase growth while managing the potential risks involved. With a well-planned approach that focuses on organizational goals and measurements for success, your company can leverage AI sustainably to support your team.

How to remain focused on growth in an uncertain market

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A closer look at five areas where business leaders can continue to focus on growth, even in an uncertain market.

16 business experts share their reasons for staying the course 

expert panel

Here's some extra motivational wisdom to keep you moving forward as well. Running a business is not for the faint of heart. It requires the confidence to make better decisions and self-awareness to remain humble enough to attract employee loyalty and trust.  In addition to having critical thinking skills, you also have to be willing to consider other people's ideas and be ready to pivot, carefully, as the market—as you once knew it—begins to evolve. We asked 16 members from Fast Company Executive Board what inspires them to keep striving and stay in business. Here's what they had to say.

Avoid these 16 bad habits that can damage a leader's influence 

expert panel

Living up to their own set of standards enables managers to increase credibility, mutual respect, trust, and engagement with their teams. Whether it's a start-up business owner or the CEO of a Fortune 500 company, it's important to lead by example if managers expect their employees to emulate the core values and mission they promote to meet business goals. Expressing constant negativity about the challenges of work is also counterproductive for leaders who want to encourage an open-door policy for communication and build a culture of psychological safety. Being an active and collaborative listener, who is willing to consider the ideas and feedback of staff seriously, also inspires trust and team morale.  Below, experts from Fast Company Executive Board are here to explain 16 behaviors that managers should aim to avoid, and how they can improve on breaking the cycle.

Company details

Deep Sync

Company bio

Deep Sync is the industry leader in deterministic identity. Leveraging our 35-year foundation of compiling direct mail-grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.

Industry

Marketing & advertising

Area of focus

Marketing Analytics
Campaign Optimization
Big Data

Company size

51 - 200