Brent Pero

Member Since 2022

Brent Pero

Chief Revenue Officer (CRO)

Alliant

New York State

A results driven leader with a proven track record in global enterprise sales and new media development. Skills include developing partnerships and creating large scale revenue strategies. Focused on delivering sales revenue targets. Specialties: Data, Identity, TV, Mobile, Digital, Enterprise Sales, Team Building, MarTech, AdTech, Contract negotiations, Client Relationships, Cross Functional Teams, Strategic Planning, Business Development, Product Development.


SKILLS

  • Mobile Devices
  • Digital Media
  • Mobile Advertising

RECENT CONTENT

November 4th, 2022

How to remain focused on growth in an uncertain market

A closer look at five areas where business leaders can continue to focus on growth, even in an uncertain market.

October 27th, 2022

16 business experts share their reasons for staying the course 

Here's some extra motivational wisdom to keep you moving forward as well.

August 26th, 2022

Avoid these 16 bad habits that can damage a leader's influence 

Living up to their own set of standards enables managers to increase credibility, mutual respect, trust, and engagement with their teams.


COMPANY INFO

Alliant

Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and we continually validate our people, processes, and data through meaningful certifications such as SOC2 and IAB Tech Lab Data Transparency. Audience Targeting People-based marketing starts with Alliant Audiences. Derived from second party data and built at the PII Level, Alliant Audiences can reach your target audience across devices and channels, including display, video, email, direct mail, advanced TV and OTT. Data Enrichment First party data is your most valuable asset. Take your CRM to the next level - layering in transactional, demographic, lifestyle & automotive attributes, predictive scores and more. Insights are delivered in real-time to inform a personalized customer journey or in batch for modeling and analytics. Predictive Modeling Predict campaign performance against specific KPI’s such as response, payment or lifetime value - with custom built models at the deterministic, PII level. Immediately cut costs and be empowered to make more strategic decisions about segmentation and messaging.


AREA OF FOCUS

  • Marketing Analytics
  • Direct Mail
  • Campaign Optimization

INDUSTRY

Marketing & advertising