Member Since July 2022
Skills
About
A results driven leader with a proven track record in global enterprise sales and new media development. Skills include developing partnerships and creating large scale revenue strategies. Focused on delivering sales revenue targets. Specialties: Data, Identity, TV, Mobile, Digital, Enterprise Sales, Team Building, MarTech, AdTech, Contract negotiations, Client Relationships, Cross Functional Teams, Strategic Planning, Business Development, Product Development.
Brent Pero
Published content
expert panel
Start with internal pilot projects and develop robust measurement systems to get the most out of AI while mitigating risks. Many companies are using AI to increase efficiency and reduce costs. However, because this technology is still evolving, it can create disruptions in your organization's culture and workflow if not used effectively. Below, members of Fast Company Executive Board share their tips for using AI to increase growth while managing the potential risks involved. With a well-planned approach that focuses on organizational goals and measurements for success, your company can leverage AI sustainably to support your team.
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A closer look at five areas where business leaders can continue to focus on growth, even in an uncertain market.
expert panel
Here's some extra motivational wisdom to keep you moving forward as well. Running a business is not for the faint of heart. It requires the confidence to make better decisions and self-awareness to remain humble enough to attract employee loyalty and trust. In addition to having critical thinking skills, you also have to be willing to consider other people's ideas and be ready to pivot, carefully, as the market—as you once knew it—begins to evolve. We asked 16 members from Fast Company Executive Board what inspires them to keep striving and stay in business. Here's what they had to say.
expert panel
Living up to their own set of standards enables managers to increase credibility, mutual respect, trust, and engagement with their teams. Whether it's a start-up business owner or the CEO of a Fortune 500 company, it's important to lead by example if managers expect their employees to emulate the core values and mission they promote to meet business goals. Expressing constant negativity about the challenges of work is also counterproductive for leaders who want to encourage an open-door policy for communication and build a culture of psychological safety. Being an active and collaborative listener, who is willing to consider the ideas and feedback of staff seriously, also inspires trust and team morale. Below, experts from Fast Company Executive Board are here to explain 16 behaviors that managers should aim to avoid, and how they can improve on breaking the cycle.
Company details
Deep Sync
Company bio
Deep Sync is the industry leader in deterministic identity. Leveraging our 35-year foundation of compiling direct mail-grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.