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Brian McHale

CEOBrandience

Cincinnati, OH

Published content

20 tips to help first-time brand leaders shine in media interviews

expert panel

Your first big interview with the press can feel intimidating, but the right preparation can turn it into a defining moment for you as a brand leader. Whether it’s a podcast, panel, or live social media event, stepping into the spotlight for the first time as a brand leader can feel like walking into a conversation where everyone else already knows the script. But with the right preparation, these moments can become powerful opportunities to share your story, connect with your audience, and elevate your company’s message. From refining your talking points to embracing authenticity and learning to handle tough questions, small adjustments can make a big impact. To help you feel confident and prepared, 20 Fast Company Executive Board members share their best advice for first-time brand leaders getting ready for a media interview or public appearance.

The importance of shared values in client-agency relationships

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When agencies align their internal brand values with those of their clients, they unlock the potential for deeper collaboration, more authentic relationships, and better long-term outcomes.

7 methods to protect your brand's reputation in today's marketplace

expert panel

A winning advertisement campaign is inclusive, trustworthy, and transparent. Although AI can streamline the content creation and design process for today's creative marketing teams, most would agree that a balance of augmented tools alongside human navigation is the best practice.  But as AI continues to evolve, creatives must pay strict attention to the potential legal and ethical ramifications of misleading ad campaigns they present to the public. To help brand leaders and their teams remain on the right track, seven experts from the Fast Company Executive Board each weigh in on essential factors to consider when creating brand advertisements throughout the year. 

20 signs of staff disengagement and how to address them

expert panel

If you’re struggling to spot disengagement, these expert strategies from Fast Company Executive Board members will help you re-engage your team. It’s no secret that disengaged employees can quietly impact a workplace's overall productivity and morale. From missed deadlines to declining enthusiasm, recognizing the subtle signs of disengagement is often the first step toward addressing the issue. The challenge lies in identifying these red flags early and employing effective strategies to re-engage your team before the problem escalates. Below, Fast Company Executive Board members share practical tips for spotting disengagement and actionable solutions to cultivate a motivated and committed workforce. Whether you’re a manager, business owner, or team leader, their advice will help you create a workplace where everyone feels connected and empowered.

The role of transparency in strengthening client partnerships

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Transparency is about more than being honest when problems arise. It’s a proactive commitment to ensuring everyone involved has a clear understanding of expectations, limitations, and goals.

Building trust through authenticity: A fresh approach to client relationships in advertising

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Here are three ways marketing agency leaders can cultivate trust through a more genuine approach to client relationships.

Company details

Brandience

Company bio

Brandience is a retail-minded agency that quickly gets to the heart of the challenge. Our creativity is supercharged by data resulting in bigger, bolder ideas that connect with consumers and deliver powerful results. So, we’ve got a strong left brain right brain thing going on. We live at the intersection of brand, experience, science and audience – that’s where our name comes from. Intersections can be confusing, especially if you haven’t travelled that way before. But they also lead to amazing places. It’s here that we tease-out truths that matter, dig for insights that resonate with consumers and deliver experiences that inspire. Specializing in retail, healthcare, restaurant and franchise industries, our agency leadership is hands-on leading Brandience teams and client brands down the path yet travelled. Our people believe in community and live that passion daily through their commitment to the people and places that Cincinnati holds dear. And, true to our roots, Brandience sits in The East End, one of Cincinnati’s oldest and most colorful neighborhoods on the banks of the Ohio River. The East End has attracted courageous explorers, skilled workers, gilded craftsman and entrepreneurs alike. Their indelible spirit, formidable work ethic and passion for life inspires our team every day to create our own history.

Industry

Marketing & advertising

Area of focus

Advertising

Company size

11 - 50