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Britton Upham

CEOMcGarrah Jessee

Austin, TX

Member Since October 2023

Skills

Brand Building
Business Strategy
Innovation

About

Passionate about defining a brand promise for a company, product or service. Then inspiring creative thinking in all disciplines to enliven that promise at every imaginable interaction. A great brand will deliver value, lead change, create jobs, bring joy and ... outlive us all.

Published content

Why creatives must think like founders to drive a great idea to market

article

Here are five ways creators can embrace the founder's mindset.

Balancing AI and human ingenuity: 20 ways to avoid overreliance on ChatGPT

expert panel

Although ChatGPT is helpful, overreliance on AI tools in the workplace can stifle professional growth. ChatGPT and other generative AI (GenAI) tools have become integral aspects of many business operations, from sales and marketing to corporate communications. While GenAI offers efficiency and valuable insights, leaning too heavily on this technology can ultimately stifle creativity and innovation.  Leaders and teams that use these tools need to strike a balance between technology and human ingenuity. To help, 20 Fast Company Executive Board members discuss how organizations can avoid overreliance on ChatGPT and similar AI tools. Here's how to find a middle ground and encourage efficiency with a healthy dose of critical thinking and original ideas.

19 tips to communicate more effectively with your remote workers 

expert panel

Here's how to elevate company culture in a digital office environment. If you are new to leading a remote or hybrid company, you may find yourself struggling to bridge the gap between management and staff members who work from home to create trust and transparency. By the same token, if you're new to working for a remote employer, you may be feeling isolated if you're unable to connect with your new co-workers and management the way you initially envisioned when you were onboarded for your "dream job opportunity."  To help leaders and their remote teams communicate more effectively and improve their working relationships in no time, 19 Fast Company Executive Board members each share one new idea for building a better company culture in 2024.

Unlocking growth: Learning from failure with AI's egoless approach

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One important lesson we can learn from AI: It learns efficiently from failure.

Company details

McGarrah Jessee

Company bio

McGarrah Jessee is a full-service brand development shop out of Austin, USA. We partner deeply with uniquely great clients to solve intricate problems, push creative boundaries and shape all parts of the brand. The result: unusual levels of brand fandom, award-winning work and employee and client tenure rates that run counter to the industry.

Industry

Marketing & advertising

Company size

51 - 200