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Bruno Guicardi

President and Co-FounderCI&T

New York, NY

Member Since March 2022


IT Service Management
Strategic Planning
IT Strategy


Entrepreneur of the digital age. Experience in fast-paced digital business and environments of continuous innovation and global competition. Strong digital products and professional services background. Responsible for the senior leadership of many award-winning large-scale programs and business transformation initiatives. A Lean Thinking enthusiast. An admirer of all things Zen. Deep skills in Lean Digital Transformation; digital product strategy, design, and development; team building; strategic partnerships; strategic planning and deployment.

Published content

Is crowdfunding the right choice for your potential biz upstart?

expert panel

Here's what 11 thought leaders suggest aspiring entrepreneurs consider before they go all in on a digital fundraiser. If you are trying to launch a business and are strapped for cash, crowdfunding is a viable option that many successful entrepreneurs have invested their time and hope in to get their new venture off the ground and running. The process of asking for help publicly on social media platforms may sound pretty straightforward, but there is a lot more at risk, including your long-term reputation. Below, 11 experts from Fast Company Executive Board offer one factor that every entrepreneur should consider if they are thinking about starting a crowdfunding campaign to launch their new business.

18 ways for introverts to communicate more effectively on the job

expert panel

Here are key strategies to grow in confidence and strengthen business relationships.  Contrary to popular belief, a successful, savvy business person is not necessarily always the biggest extrovert in the room. Improving your active listening skills and post-meeting communication strategies also play a part in capturing the attention of peers or direct reports regularly. This is key to building stronger team relationships.  By leaning into what makes them a little different from their outspoken counterparts, introverts are likely to have a positive impact in their place of business. If you're an introvert in the workplace and unsure about how to leverage your "superpower" as a reserved business professional who wants to get ahead, below, 18 experts from Fast Company Executive Board offer their tips on how to build your comfort level in engaging with others and being an effective communicator.

20 ways to boost your brand's credibility in the marketplace

expert panel

Whether you're building a small, medium, or large business, developing a credible company reputation that potential clients and customers can rely on is what truly matters at the end of the day. If you are just starting in business, it's oftentimes difficult to book and retain your first major client if they're not familiar with your work.  Below, 20 Fast Company Executive Board members weigh in on the best ways to exceed customer expectations and create long-lasting loyalty—giving you the boost in credibility you need to win over potential clients.

18 ways to elevate brand messaging during the holidays (and beyond)

expert panel

Implement these tips to quiet the noisy holiday promo rush and bring attention back to your company.  “Keeping up with the Joneses” seems synonymous with the ability to maintain a successful brand among some of your biggest competitors in a tight economy. Pulling out all the stops, especially during the busy season of holiday advertising campaigns, company leaders are striving to compel consumers to pay closer attention to their business' latest products and services. Based on their own experiences, the experts from Fast Company Executive Board realize that if you're trying to build long-term customer loyalty and strengthen positive brand recognition, sometimes it's not about following the latest holiday trends at all. Instead, it's about understanding what your clients and potential customers need right now and how remaining authentic as a brand can better demonstrate a company's ability to deliver satisfying results that urge people to return throughout the year. Here are 18 suggestions they highly recommend other leaders to explore.

Nine reasons why e-commerce is thriving

expert panel

Leaders discuss the rise and impact of online businesses. For small-business owners, e-commerce is a game changer—connecting startups with 24/7 access to ideal target markets at a rapid pace. If you want to be a standout, it's essential to differentiate your brand of products or services by offering a unique value proposition and a seamless online shopping experience to encourage return customers.  Knowing that a potential customer is just one click away, business leaders and their teams must also do a deeper dive to determine the underlined meaning of customer behavior patterns and tailor, as needed, to the individual e-commerce experience. Below, nine Fast Company Executive Board members explain how the pros of e-commerce (mainly) outweigh the cons and help businesses meet their bottom-line goals.  

Surviving the corporate innovation graveyard: Tips for navigating idea-killing environments


While specialization and standardization through mass production drove business success for 150 years, the same approach is unsuited to 2023's digitized economy.

Company details


Company bio

CI&T is your end-to-end digital transformation partner. As a digital native, we bring a 26-year track record of accelerating business impact through complete and scalable digital solutions. With a global presence of 5,000+ professionals in strategy, research, data science, design and engineering, we unlock top-line growth, improve customer experience and drive operational efficiency.



Area of focus

Digital Transformation

Company size

5,001 - 10,000