Skills
About
With 20+ years serving as a national leader in technology and analytics for political and public affairs campaigns, Statara Solutions CEO Bryan Whitaker understands the data landscape and its significant impact on businesses and organizations looking to expand, retain and communicate with their constituents. Prior to Statara, Bryan served as Chief Innovation Officer for TargetSmart and Chief Technology Officer for the Democratic National Committee building the national data infrastructure used by President Obama's successful reelection campaign.
Bryan Whitaker
Published content
article
May 14, 2025
Leading with predictive analytics and AI requires leadership that is comfortable asking uncomfortable questions.
expert panel
Regardless of your industry, any company can benefit from forging deeper connections with its target audience. In a noisy digital world, engaging with your target audience online is the key to standing out and staying relevant. While different engagement tactics may work best for different industries, you can't go wrong by building strong relationships with the people who support your business. To help you do this, 20 members of Fast Company Executive Board share their most effective go-to engagement strategies and why engagement is so important. From leveraging employee voices to creating personalized experiences, these hands-on tactics have helped them build deeper connections and drive measurable growth.
expert panel
Sharing your unique, informed perspective can influence and spark conversations within your industry. Here's how to do it. Building a strong thought leadership presence can help leaders and brands open doors to new partnerships, strengthen their reputation, and differentiate their expertise in a crowded market. But becoming a recognized thought leader requires strategy, credibility, and a clear point of view. Below, Fast Company Executive Board members share their proven strategies to help leaders and brands establish meaningful thought leadership. Follow their recommendations to craft an effective approach and measure its impact.
expert panel
If you're looking for a different approach to attract and retain customers, apply these tips from leading experts. It's essential for growing businesses to play the long game if they want to compete successfully in today's uncertain economy. Developing a strong and consistent digital media presence, with a pulse on the trends and shifts, will also enable brands to anticipate their current and future customers needs in order to offer a better solution to their challenges. Here, 13 leaders from Fast Company Executive Board each explain their complete digital media process to build and keep their business thriving.
expert panel
Respect and communication are key to strengthening business relationships. In a tight economy and competitive marketplace, with consumers holding their pocketbooks closer and rethinking their spending habits, the last thing a brand wants to do is lose their trust due to a data privacy concern that slipped through the cracks. Complying with the state regarding privacy regulations and keeping clients informed about any changes or sudden breaches that may impact the information gathered is essential to earn their continued trust. To help marketing teams stay on the right course, 11 Fast Company Executive Board members each share one important factor every leader should know about customer data privacy for marketing outreach.
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Streaming audio and TV aren’t just trends; they’re the future of marketing.
Company details
Statara Solutions
Company bio
Statara is an innovative provider of data analytics and customer intelligence solutions. Our specialized identity resolution strategies including data hygiene and first-party data enrichment equip advocacy groups and corporate affairs campaigns, colleges and universities, and regulated consumer brand marketers with the critical insights and capabilities to execute their marketing campaigns. With our Digital Audiences, brands can launch targeted campaigns in full confidence that consumer data privacy and compliance will be upheld. Our experienced team of strategic consultants and data scientists ensure that our identity resolution, digital audience and activation solutions deliver optimized decision-making, personalized marketing and superior customer experiences. Statara is a business unit of holding company TARA Group. For more information, visit http://www.statara.com.