Bryan Whitaker

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Traditionally the domain of B2B marketing, real-time intent data is poised to breathe new life into B2C marketing approaches.

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Revitalize your cold outreach strategy for more successful sales outcomes. In any industry, reaching out to a cold contact can be intimidating. The unfamiliarity can create anxiety and stress; however, with the right approach, it can lead to valuable opportunities. Below, Fast Company Executive Board members share their effective strategies for initiating contact with potential partners or clients. Follow their recommended methods to make a compelling first impression that can lead to a successful business relationship.

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Apply these strategies to ensure your company is sending the right message to gain consumer trust and loyalty. With artificial intelligence tools at their fingertips, brand leaders can better assess where the consumer market is heading and how to address the challenges of the day. Using digital results to reframe an email or marketing campaign may be an effective way to stand out as a go-to company that can find solutions, but connecting in a meaningful way will solidify a stronger business relationship. Below, 12 Fast Company Executive Board members each provide a strategy for new or established brands to improve B2C relationships and grow their business by leaps and bounds.

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Exactly how companies connect the dots to build individual consumer profiles is growing more complicated.