Camille Preston

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If your small business is in the process of branching out worldwide, consider the following points as you prepare for your launch. As a business owner or CEO, expanding your company's reach in other countries is more than just building a worldwide network of team members and doing a deep dive into a business market you may be unfamiliar with. On the contrary, it's also about recognizing the standard guidelines that are in place and could enhance or prevent your organization from thriving if you fail to go about your launch in the right way. Below, 14 Fast Company Executive Board members share advice as they weigh in on the impact (and importance) of globalization for small businesses in a growing competitive marketplace. 

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Here's how to stay on top of changing trends and keep consumers satisfied with your brand. Although innovative technologies continue to evolve in order to keep up with changing consumer trends in the marketplace, sometimes it is still difficult for business leaders to gauge which way their particular client or potential customer may be leaning next. Over the years, the following experts from Fast Company Executive Board have also been impacted by changing consumer behavior patterns and preferences in their specific markets. Below, they share some best practices to help other leaders remain true to their brands while still meeting customer expectations.

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Business leaders offer guidance on elevating your career in a struggling economy. With so many things happening in today's world, it may sometimes seem like it's impossible to ever get ahead. In a competitive, uncertain marketplace, how can employees begin to elevate their career status so they can move ahead and support themselves and their families in an impactful way? Below, 20 experts from Fast Company Executive Board share their top tips to help industry colleagues make better decisions concerning their personal strengths and the goals that will lead to more progress.

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Business leaders weigh in on their favorite technology solutions. When you’ve got numerous work deadlines to meet over a short period of time, it’s easy for something to slip through the cracks unintentionally, especially if you are feeling overwhelmed and losing the energy required to keep track of everything and maintain an efficient daily workflow. That’s where the latest boom of innovative technology solutions begins to kick in. But with so many gadgets and software solutions on the market to choose from, the biggest question is: Where to start? Below, experts from Fast Company Executive Board are here to shed some light on their favorite digital applications (to date) and why they are essential to the successful operation of any business—no matter what size or type of company you are responsible for running. 

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Having enough energy and focus to get through your workday starts with a good night's sleep and healthy habits. Do you ever feel like you're just going through the motions at work, struggling to stay focused and productive? It's not uncommon to experience this, and the root of the problem could be as simple as not getting enough quality sleep. A good night's sleep is crucial to performing at your best during the day, but unfortunately, many of us don't prioritize sleep enough. Below, a panel of 15 Fast Company Executive Board members shares some of the best sleep strategies you can implement to increase your energy levels and sharpen your focus on the tasks at hand, helping you to be more productive and successful in your work.

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With the right content strategy, you can keep customers coming back to your brand time and time again. Customer loyalty is crucial for the success of any company, and one effective way to build it is through creating engaging content that resonates with customers. Content can be delivered through a variety of channels, including social media platforms, email marketing campaigns, podcasts, and more. However, with so many options available, it can be challenging for companies to determine which channels and types of content will be most effective in building customer loyalty. To help, a panel of Fast Company Executive Board members offers their best tips for creating engaging, exciting content that keeps customers interested in your brand.

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If you don't want your team's eyes to glaze over every time they see an email from you in their inbox, then apply these internal communication strategies from leading experts. Internal communications are essential for keeping employees informed and engaged, but getting employees to read and keep up with the messages can be a challenge. That's why, as a leader, it's important to craft communications that are clear, concise, and relevant to the audience. By doing so, you can ensure that employees feel valued and informed, which can boost morale and productivity. To help you achieve this, try these expert tips for writing internal communications that employees will actually read and keep up with, as recommended by the members of Fast Company Executive Board.

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Responsive non-communication is a symptom of other, more pervasive organizational problems.

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Even the most successful companies can make missteps, and when those mistakes involve leadership, the consequences can be severe. A company's reputation is a crucial asset that can take years to build but can be destroyed in an instant. Negative publicity and online backlash can quickly spread after leadership mistakes, causing irreparable damage to a company's reputation. However, there are steps that a company can take to clean up its negative business reputation online and regain the trust of its clients. To help, a panel of Fast Company Executive Board members recommended some effective strategies that can help turn things around and get your business back in the good graces of potential and current clients, even after past leadership missteps.

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Sometimes, the biggest business challenges can yield the most valuable lessons for future success. Running a successful business is not just about profits and revenue. It also involves learning from mistakes and setbacks that might seem devastating at the time. The good news is that some of the most challenging lessons a business can face can ultimately be the ones that bring about the most significant improvements. These lessons can come from a variety of sources, such as unexpected failures, market shifts, or even internal conflicts. Below, 16 Fast Company Executive Board members get candid about some of the most difficult lessons they've learned as leaders and how those lessons have ultimately resulted in positive business outcomes.

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If you're on the edge of burnout, apply these tips. In the business world, it's important for managers and their employees to self-reflect and gauge when it's necessary to ramp up their performance during a busy time of the year or pull back to take a short break when needed.  In addition to work stress, employees may also be juggling personal responsibilities at home. While it's understandable to not always be 100% energized or inspired to get through your workload every day, Fast Company Executive Board members have nine tips that can help leaders and teams manage their energy levels to stay in optimal peak performance mode throughout the entire year.

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10 experts share how to put your best foot forward and make impactful business connections.  The art of networking in business comes much easier for some entrepreneurs than others. If you want to do it correctly you've got to be willing to open yourself up and communicate your pitch, realizing it's a two-way street when it comes to examining a proposition value that benefits each potential stakeholder.  Furthermore, there is a pattern of behavior patterns that every professional must learn to shed if they want to attract the interest of industry colleagues and build authentic relationships that are founded on mutual respect. Below are 10 best practices courtesy of Fast Company Executive Board members.

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Business leaders school job candidates on how to show off their soft skills. When the market is down and you're out of a job, it's all about the presentation and how to sell your soft skills, so you can land your next opportunity. Review each job description carefully and then write a list of how your practical, hands-on experience matches up.  On the day of the interview, lean in to understand the company's needs. Then, let your personality shine through, so you can demonstrate your qualifications to take on the role.  Below, eight Fast Company Executive Board members teach interviewees how to convey their soft skills on their resumes and during the interview.

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All too often, we assume that the container in which we work and live is imposed on us rather than something we craft. In reality, we play an essential role in building and strengthening the containers in which we work and live.

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Apply these tips if you're serious about developing as an individual so you can help your company grow. If you're trying to wrap your head around a difficult subject in business (or personal life) it is essential to become an avid reader, study from the masters, and ask plenty of questions that will help you in the learning process. Then you need to apply it. To give business leaders the right tools and tips to grasp a variety of topics they may be struggling with and not feeling confident about, 15 Fast Company Executive Board members are here to share their best practices to overcome any fears and doubts to help them move ahead and be able to share the information with others.

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Reassuring your customer base that you value their business and want them to succeed—whether they're up or down—is what really matters and builds better partnerships.  When the economy is low and the marketplace is uncertain, it's imperative for business teams to stay as connected to their clients and customers as possible, so they can continue to understand how to meet their current needs. And knowing that your company is still in their corner and wants to see them succeed is everything. Customer success teams play a major role in retaining existing loyal customers if they remain proactive and offer an empathetic ear in their outreach efforts to find relevant solutions to help clients weather the storm. By focusing on personalized messaging campaigns and affordable offers that go beyond expectations, target audiences will be more likely to stick around for the long haul knowing who truly had their back from day one. If you are looking for other methods to boost your clients' business potential—through the good times and bad, here are 13 tips from Fast Company Executive Board members that every leader and team should apply.

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Just because you can’t retain an employee doesn’t mean you can’t retain the relationship.

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Apply these travel strategies to get the most out of your business experience on each trip. If you're a business owner who is always on the road, securing the next deal and connecting with potential new customers, it can be draining on your body and mind if you're not planning more efficiently and taking care of yourself on the go. That's why Fast Company Executive Board members are sharing their top 14 travel hacks to help other leaders find a better approach to building success in their businesses domestically and abroad.

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Apply these strategies to enhance your team's performance levels and standards. To set your team up for success and the confidence to meet department expectations and throughout the company, it's critical to start the conversation early.  Providing clear context, consistently, about big-picture goals and objectives will encourage employees to stay accountable, collaborate effectively, and become even more invested as they learn more about the "why." Below, 16 Fast Company Executive Board members are sharing their tips to inspire individuals, motivate teamwork, and achieve better outcomes. 

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When your energetic bank account is drained, you put yourself at risk of burnout.

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Implement these methods to distribute newsworthy information, solidify manager-team engagement, and build a culture of trust. When you're responsible for leading a company, whether small or large, it's necessary to find a cohesive way to deliver the internal high points and low points through effective communications, and timing is everything to maintain employee loyalty.  In addition, leaders should learn to utilize multiple platforms for their staff members to engage in, based on their comfort level, once they receive the information. This approach enables managers to separate news that is "nice to know" from the "absolutely must know" right now. Below, 12 experts from Fast Company Executive Board share their best practices to prevent executives from missing the moment.

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Apply these tips to engage employees throughout the entire process. When a business is being acquired by another company, it's difficult for employees to deal with the sudden change. That's why it's so important for a great leader to remain transparent and prepare its stakeholders every step of the way, in addition to negotiating the staff's needs as the sale progresses. In today's climate filled with marketplace uncertainty, dedicated employees are expecting to hear from their leaders, before external communications about company challenges are made to public at-large. Below, nine Fast Company Executive Board members are sharing their methods to approach open communication and create opportunities for a smoother transition under new management.

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Most people are well aware of the impact technologies have on their lives. What we often still fail to recognize is the fine balance it takes to stay in the driver’s seat.

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Here's some extra motivational wisdom to keep you moving forward as well. Running a business is not for the faint of heart. It requires the confidence to make better decisions and self-awareness to remain humble enough to attract employee loyalty and trust.  In addition to having critical thinking skills, you also have to be willing to consider other people's ideas and be ready to pivot, carefully, as the market—as you once knew it—begins to evolve. We asked 16 members from Fast Company Executive Board what inspires them to keep striving and stay in business. Here's what they had to say.

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Carving out the time for self-improvement on the job can pay off big time. Whether you are a newcomer to the industry or a longtime go-to expert in your field, there is always something interesting to discover, so embark on being a consummate learner.  No matter what the subject, you're bound to find plenty of resources, you just have to know where to look. As you elevate your skill set, put it into practice so you can also begin to teach other colleagues. By doing so, you'll not only absorb a technique, you'll be a master.  Below, 13 Fast Company Executive Board members provide their best practices for approaching continued education opportunities—on the job, online, or on-site.

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Creating higher workflow standards, and accountability across the board, empowers everyone to strive for success. When you are overseeing a company that depends 100% on remote workers and contractors, it's important to develop a transparent operating system that requires each stakeholder to remain accountable for their workflow.  In addition, building stronger team relations that are not solely focused on work-related issues is essential to enhancing a business environment that fosters support with higher-performance levels, comradery, and genuine trust.  Here are 15 ways that Fast Company Executive Board members have improved their management methods to keep their organization and processes running smoothly between leaders and their direct reports.

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Here's how 10 leaders (and teams) are meeting their mark. There's nothing wrong with raising the stakes and reaching for stars with high expectations for the business. But how can managers develop efficient and repeatable daily workflow systems to overcome obstacles and get their teams closer to achieving the company's short- and long-term goals?  Never underestimate your ability to accomplish an impossible mission—through teamwork, no matter how ambitious it seems. Here are 10 tips to motivate leaders and staff on their journey to business success, courtesy of Fast Company Executive Board experts.

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Leading without urgency may feel counterintuitive, but I believe the benefits of doing a hard reset are clear.

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While email marketing can provide a great ROI, it has to be done the right way to make an impact. By 2025, the number of daily global emails sent is expected to surpass 376 billion. That's why a good email marketing campaign has to stand out from the noise and truly entice its recipient to open and click through. At the same time, it can't be too pushy or sales-oriented -- you don't want to scare off your customers. Mistakes are common in email marketing, especially for companies new to this marketing channel. Below, 15 Fast Company Executive Board members give examples of some of the biggest email marketing mistakes they've seen and how you can avoid them.

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Leaders (and their teams) can see significant benefits from participating in industry social settings. In its earliest stages, the Covid-19 global pandemic forced business leaders everywhere to put domestic and international travel plans on hold and cancel their annual in-person conferences until further notice. As creative virtual teams came to the rescue with alternative solutions that went off without a hitch, on-site events eventually returned, slowly, in the process. Although some executives may be hesitant about re-engaging—even after a few years, others are excited about their upcoming speaking engagements or networking prospects alongside longtime industry friends and peers they have missed. Whether it's sharing industry knowledge with the next generation of leaders, landing a feature interview for publication, or identifying a future potential business partner, the following Fast Company Executive Board members below are here to support their reasons for returning to the main stage as a guest panelist and how being back in the building is impacting their continued career growth.

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Salary alone isn't enough to attract and retain top talent amid the Great Recession. You need great benefits, too. Over the course of the last few years, employees' values and priorities for their work lives have shifted. Many are searching for employers that will provide them with not only a competitive salary but comprehensive benefits that offer them balance, stability and overall well-being. As the labor pool continues to tighten, it's essential to make your business stand out to top-notch talent by providing competitive benefits, especially if your business is just starting out. To that end, 13 members of Fast Company Executive Board each described how new businesses can provide a solid benefits package for employees without breaking the bank.

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Here's how to build a pipeline of services to address your department's needs.  In a gig-driven economy, it's essential to find highly-skilled freelancers who are willing to handle extra assignments during a busy season for your team. Be selective about your decision when reviewing the feedback of the consultant's previous and current clients. And, based on the expectations about the job requirements,  keep an open line of communication so that everyone is on the same page.  Below are 15 best practices, courtesy of Fast Company Executive Board members to help leaders to attract a diverse group of candidates and retain them for future projects. 

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Here's how department leaders are breaking the conversation barriers to improve their team relationships. To encourage ongoing dialogue, and inspire an employee's enthusiasm about their contribution to the job, a leader must be relatable, humble, and willing to show up to support their team on a daily basis.  Revealing a sense of humanity and their commitment to staff in the workplace also demonstrates their openness to receive feedback. This, in turn, empowers employees to stay engaged when given a voice—to brainstorm collective solutions that make the organization even better. Below, 13 Fast Company Executive Board members share their best practices to spark some safe, transparent, and meaningful discussions in the office.

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When a personality trait is jeopardizing the establishment: 11 leaders weigh in on how to strike a balance that keeps your colleagues and company on track. If you do a quick Google search, one of the top 10 job interview questions is: "What are your biggest strengths?" It's an age-old question recruiters have been asking to help them determine whether to seal the deal with a potential candidate.  Making the offer to onboard a highly-qualified employee who is unafraid to take on new challenges, willing to pitch in when needed, give their all to the workplace, and demonstrates natural leadership skills, sounds like a no-brainer. But what happens when a strength suddenly turns into weakness—a major liability on the job? If colleagues are spreading themselves thinly and the company is complacent about setting up a sustainable system to enable daily workflow operations and processes to run smoothly, this is not atypical, especially when a company is thriving too quickly. Below, 11 Fast Company Executive Board members are sharing their best recommendations to ensure that the following strengths don't overwhelm your business.

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I wholeheartedly believe that as leaders, we're at our best when we act and make decisions based on all available data, including a combination of data obtained via our head/mind, heart/emotions, and body/actions.

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As a leader, one of the best things you can do is take a vacation yourself in order to send out a clear message that taking time off is a necessary step one must take to recharge and reflect.

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Transitioning from a micromanager to a true leader can be difficult, but it's essential if you want to build trust with your team. When you're used to being in control of your business, it can be hard to delegate tasks that you've done well on your own. But with growth comes the necessity to hire new employees to take on projects you're no longer as available to handle. Micromanaging slows down workflow and creates a strained dynamic between employees and leaders. More importantly, it hinders the ability of a manager to build trust with their employees. To help you break this bad habit, a panel of Fast Company Executive Board members shares some best practices for becoming less of a micromanager and trusting your team's instincts. 

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Developing a growth strategy is important, but it takes the right resources and circumstances to make it work right away. If a business wants to grow, it must consistently change and adapt to meet the expectations of the market. Many growth strategies revolve around enhancing your customer's experience, whether that be through increased communication services like live chats or getting involved with non-profits they might align with. Whatever the method, having a solid growth strategy in place, and the resources to execute it, is key for any company. To that end, 14 Fast Company Executive Board members share growth strategies that work immediately and how to implement them. 

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When you're a small business owner tasked with juggling multiple areas of the company, it can seem intimidating at times because you want your business to be a success in the industry. You can reach short- and long-term goals by focusing on your own personal strengths. It's best to strategically delegate tasks to key team members because this will allow them to develop and grow professionally. To avoid burnout across the organization, it's also essential to keep your staff's bandwidth in mind from the very beginning. Don't be afraid to outsource other duties as needed. By doing so, your entire staff can focus on what truly matters in efforts to move the business forward one step at a time. New to entrepreneurship and feeling overwhelmed about the business challenges that lie ahead in an uncertain market? Here are 12 experts from Fast Company Executive Board to share their best-kept practices for overcoming the obstacles of running a start-up.

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Greater engagement with the corporate sustainability movement can serve your brand, its employees and its customers. Many employees today want a company that supports environmental sustainability or works toward an eco-friendly future. It's important that companies consider different ways to incorporate their sustainability values into their company mission so that it's clear to all employees and customers what they support. As a leader, there are a few simple ways to ensure that your employees are engaged in the overall environmental sustainability goals that you've set. Below, 15 Fast Company Executive Board members shared their best advice for enhancing their company's engagement in sustainability.

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Implement the following strategies to form better alliances for your products and services. When you're running a business, the only way your company will be able to elevate itself in the marketplace for the better is by being extremely open to constructive criticism and new ideas. Encourage a company culture that is transparent with leaders that practice active listening skills if you plan to connect on a more meaningful level with stakeholders who will advocate behind what your business stands for as you lean in to help meet their ongoing needs as well.  For further ideas on how to get honest feedback from current and potential clients, Fast Company Executive Board members share some proven methods that continue to serve their company well.

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Business practices that are good for the environment often also appear to bolster employee well-being and mental health.

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Here are 10 tips to help leaders decide on the best next steps to level-up business. If you're looking to upgrade your company's image or improve on the pattern of behaviors it is widely known for in the marketplace up until now, there are plenty of factors to evaluate before making a decision to promote the rebranding of your business. Be clear on what it is that you truly plan to accomplish and why. Then do your research even further to make sure it's the right plan of action for you now and if now is the best time to do it. By examining these few points, you'll be setting your team up for successful wins each time.  Fast Company Executive Board members advise leaders on how to start with just some minor adjustments to improve your business effectively before moving on to invest in a major overhaul that you may not be prepared for to move forward with as quickly. 

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These crucial factors will contribute to the organization's ability to thrive and make the necessary improvements, year after year. Taking a mid-year stock of your company's latest goals, accomplishments and challenges in the industry is a typical process that every leader and their team must engage in to enable the establishment to survive.  But why wait until mid-year? Planning ahead of the assessment season to find innovative solutions that will push your company's growth—whether you're experiencing an economic downturn or the business is booming—is the best way to move forward!  Here are nine items that leaders from Fast Company Executive Board always like to consider in their efforts to help the company continue to meet its objectives. 

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Taking a creative approach to maintaining personable business relationships is just as important. If you want to instill an inviting corporate culture for everyone at your company, then it's necessary to not only model the ideal behavior but to get employees involved so they have a higher stake in the changes they want to see taking place. Enabling your staff members to help make real business decisions that impact the company's bottom line and the way people view themselves as individual and collaborative contributors will elevate morale and set a positive example for future employees to come. Below, experts from Fast Company Executive Board share 16 practical ideas that continue to foster inclusiveness and team building at work. 

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Implement these workflow strategies when deadlines are quickly approaching. When you are stretched thin with plenty on your to-do list, believe it or not, the best thing you can do is to relax (mentally and physically) periodically throughout the work day. By doing so, you'll refuel your energy level, be more focused and productive as you push past the finish line to reach your short- and long-term goals. Below, experts from Fast Company Executive Board describe their most effective productivity hacks during crunch time and how useful they are when you are trying to get the most done.

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Sustainable outcomes begin with your customer. If you're a start-up business owner you'll want to implement the best growth hacking strategies to attract and retain the most customers. Although daily marketing outreach methods seem intimidating at first, that's exactly what it will take to get the company off the ground, especially if you plan to remain in business. For this practical reason, nine members of Fast Company Executive Board offered to share their low-cost tips to mastering "the art of the follow-up."

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The growing trust in businesses, in particular, seems to rest on the fact that businesses are considered far more capable of executing plans and strategies that yield results than any other type of institution.

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Cultivate a culture of unity, understanding, and company success. Some of the best company initiatives or creative campaigns may have started out in a room full of disagreement. So, if you find yourself in a similar situation with colleagues about how to move forward on a collaborative project, it's best to put it on pause, humanize each contributor's voice, and remind yourselves why you began working together in the first place. Finding your way back to the true value incentives is a best practice to align with the company's mission and goals. Here are 15 ways, from Fast Company Executive Board members, to help team members put the good of their company (or project) first.

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14 points to consider when you're reviewing a job candidate's resume. As the nature of how and why people work continues to evolve, hiring managers will benefit from learning to understand the whole person, before jumping to conclusions about a significant employment gap on the applicant's resume. Instead of flagging previous time lost on the job as a deficit, focus on the potential new hire's passion, aptitude and eagerness to tackle new career challenges ahead and how the personal time off may be a sign of maturity to thrive at the current job opportunity and contribute to the mission of your organization in the long term. Below, Fast Company Executive Board members provide 14 additional ways to approach this conversation during the interview process and help you make the best decision to find the right fit for your department's needs.

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10 tips to ensure a smooth department transition from a subordinate—and friend—to a leadership role.  When an employee is elevated (and moves from one department to another), how and when the executive team chooses to make the big announcement about changes in the department, can make or break their staff's motivation, productivity, and continued loyalty if there is no plan in place to enable a smooth and organized transition.  Below, 10 Fast Company Executive Board experts share tips on how to effectively communicate with everyone involved and provide the right training and resources so that no one is feeling left behind or unable to move forward successfully.

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How to keep your company's original mission relative to the future growth market.  To avoid remaining stagnant in today's evolving marketplace, an entrepreneur must keep one eye on the pulse of the latest trends and the other on the reasons for going into business in the first place. To stay balanced, the leader should make pursuing innovation a natural part of the company's course in order to survive. Below, 15 members from Fast Company Executive Board weigh in on the path to blending legacy with future possibilities to help their companies thrive.

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Here are 15 tips to boost your confidence level and communication skills. Whether you are just starting out as the founder of a new small business, or a C-level executive leading staff members in a corporate setting, commanding the crowd's attention during a monthly staff meeting or a yearly business conference engagement, can be intimidating for some. To overcome the fear of presenting ideas among your peers in a public workspace, continue to participate and practice at low-stakes events with every opportunity that comes your way. By doing so, you'll become a skilled, sought-after, and successful thought leader in no time.  Below, 15 Fast Company Executive Board members share their best techniques to help leaders reduce the signs of nervousness and deliver effectively during virtual (or on-site) discussions.

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Seven points to ponder—whether you are ready to focus on other parts of the business or want to distance yourself completely from the company. After years of building a career and maintaining a successful brand in the business, it may be a difficult choice to walk away from your role as CEO—even though you've outgrown the position and are seeking new challenges away from the day-to-day tasks.  Before you determine how to repurpose your passion for business, you must assess the state of your organization, its current systems, and processes to help your team continue to prosper once you've made a graceful exit. To assist you with tips and next steps for planning a smooth leadership transition, seven Fast Company Executive Board members weigh in on some key factors to consider on your way out the door. 

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Here's what ignoring industry feedback can teach you. While it's practical for business leaders to lean on each other for inspiration and advice in the marketplace, sometimes the feedback is based on opinions, less driven by the facts. That's a red flag to go with your instincts and continue to do your own research.  If you want to thrive in your industry, it's important to gather a diverse set of information and reach out to your network, but remember that it's you who has the final say when it comes to making the right decisions that will serve your company well. Below are 11 positive lessons that Fast Company Executive Board members have learned by ignoring negative feedback they've received during their time in the business world.

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It’s one thing to help employees acquire new tactical skills. It’s quite another thing to invest in employees’ personal growth and development.

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15 ideas to build your confidence before the next presentation. Public speaking isn't an easy thing for every leader, but you have to conquer the fear factor if you're planning to represent a business. But if you focus on your passion for going into business, share authentically, and continue to practice being in front of a room full of people every chance you get, you'll be a pro at it in time. Every C-Level executive and department head has been there before, including the expert panelists from Fast Company Executive Board. Below they offer some practical advice on how to move past the hurdle.

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No matter what kind of day or week you're having, there are some simple ways to keep your energy and performance high at work. Everyone has dips in their energy and productivity. However, when you're trying to lead a business, it's tough to lose valuable work time to a slump in motivation. The key to maintaining high energy levels and positivity at work isn't resolving to "power through" the slump and burn yourself out; rather, it's about integrating small, simple habits that may help reduce the likelihood of that slump in the first place. To help you stay in optimal performance mode, a panel of Fast Company Executive Board members would like to share how they manage to keep themselves at their peak, regardless of what's happening throughout the week.

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Embolden your introverted employees to make their voices heard. When you are leading a diverse group of employees who vary in personality, learning styles, and how they participate in the business settings, it's important to tune in to their needs and make sure your entire team is feeling valued in the workplace and given ample opportunities to be heard. Developing multiple lines of communication to enable feedback from every employee on your team is ideal. Doing this will help guide your decision-making process and build on those team suggestions to move the company one step forward in the marketplace.  Below, 12 Fast Company Executive Board members share ideas to encourage introverted team members to speak up during group collaborations, or their preferred method of communication. This is key if you want to avoid always hearing from the same extroverted contributors.

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Here's how to build business stamina and even increase alliances in uncertain times. When times are hard and business is slow, it's easy to become overwhelmed and lose clarity about your purpose and position. On the contrary, that's the time when you need to dig deeper and get creative to remind yourself, your team, and the external stakeholders who invest their time and money in your brand why you got into this industry in the first place.  Be transparent, share your story, and come up with an alternative action plan that will get others excited again, paving the way for your company to secure a brighter and sustainable future, come what may. Below, 9 experts from Fast Company Executive Board provide leaders with strategies they can implement today to satisfy their stakeholders with performance.

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To get started, develop the comfort to adapt.

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Do some spring cleaning by finding new ways to stay relevant and up-to-speed in your industry.  With spring around the corner, it's a great time to get your (business) home in order. Maybe the focus is on a complete overhaul of products or services that are still underperforming, or maybe your team wishes to develop a brand new way of reaching current and potential clients more effectively through the digital marketing funnel and sales process. While some organizations are setting up new automated systems or boundaries to help hit their quarterly marks throughout the entire year, others are also playing catchup on a backlog of projects impacted by false starts and stops in the workplace based on the global pandemic. No matter the case, 11 experts from Fast Company Executive Board share the one business cleaning goal they have in mind to produce a smoother workflow operation for their teams in 2022, and why.

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Here's why cultivating a brand is more than just advertising. With the internet in our hands, there's so much at stake when it comes to attracting and retaining clientele. Today's consumers are bold and savvy about researching the specific products they intend to purchase and they don't have a problem calling a brand name out over social media regarding its lack of transparency about its merchandise, services, or a timely topic that could affect the bottom line.  At the end of the day, If a company falls short on delivering a marketing promise, seems out of touch with its target audience, or strays away from its original core values, chances are it runs the risk of losing respect and loyalty of its major stakeholders.  Below, 16 members of Fast Company Executive Board offer tips on how to walk your talk—internally and externally—and why it's so important.

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9 factors to weigh before investing time and money in viral trends.  If you're thinking about adopting the latest technology at your company or shifting your approach to the business workflow based on reports of an uptick in usage, you should start by looking closely at consumer behaviors and pain points as it relates to your own specific brand and determine the change would fit into your current portfolio of products and services. To help, the members  of Fast Company Executive Board share a few key points for leaders to put on their checklist prior to moving full speed ahead with a plan of action.

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Setting targets can help set your team up for long-term success. In the business world, it's important to set and achieve quarterly goals if you want your company to experience success with its clients, in the marketplace, and remain in business. It's also necessary for leaders to make those milestones realistic enough for the team to attain them and avoid burnout or attrition from the heavy workload. Below, 15 Fast Company Executive Board members share their advice on how to tackle quarterly goals in 2022 without feeling overwhelmed, under pressure, and fatigued.

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Steer your team of leaders and employees in the right direction.  Business and technological solutions may be changing every day, but your concept for launching a successful startup in the first place doesn't always have to. In today's tight and uncertain economy, full of new ideas, services, products, and platforms, how do you ensure that the team will continue to align and carry out your company's initial values and expectations? To equip other leaders worried about these same issues, experts from Fast Company Executive Board provide 15 ways to keep your original company concept and mission top of mind and in place. The team can continue a focused journey on where the company stands, which also includes flexibility and openness to innovative ideas about the future of daily workflow.

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As uncertainty continues to structure nearly every aspect of our lives and work, it is time for leaders to seriously rethink their approach to leadership development.

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No matter how limited your business budget is, every company should find room for these essential line items. A business’s cash flow, especially during the pandemic, can get thin at times. In these cash-strapped periods, it’s vital for executives to make shrewd money decisions based on company values and goals. While saving money should be a priority in these situations, there are some parts of the business that shouldn’t be undercut. Below, members of Fast Company Executive Board each shared one thing executives should never skimp on, even on a tight budget.