Caroline Winnett

expert panel

It can be difficult to stand out from your competition when trying to hire top talent; with a strong company culture, it's easier. When it comes to standing out in a competitive job market, your company's culture can be a crucial influence in attracting and retaining top talent. A workplace that is vibrant, inclusive, and supportive not only sets an organization apart from its competitors but lends itself to employee satisfaction and productivity. Here, Fast Company Executive Board members discuss how companies can use their culture as a key differentiator from their competition. With these strategies in mind, you can cultivate a work environment that attracts the top candidates in your industry.

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As funding conditions remain tight and investors are hesitant, founders must think carefully about how they market their companies to potential investors.

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Here are key strategies to grow in confidence and strengthen business relationships.  Contrary to popular belief, a successful, savvy business person is not necessarily always the biggest extrovert in the room. Improving your active listening skills and post-meeting communication strategies also play a part in capturing the attention of peers or direct reports regularly. This is key to building stronger team relationships.  By leaning into what makes them a little different from their outspoken counterparts, introverts are likely to have a positive impact in their place of business. If you're an introvert in the workplace and unsure about how to leverage your "superpower" as a reserved business professional who wants to get ahead, below, 18 experts from Fast Company Executive Board offer their tips on how to build your comfort level in engaging with others and being an effective communicator.

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Here's how to grow your audience with effective advertising. In today's tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating which purchases make the most sense to invest in right now as they continue to hope for brighter days ahead.  Here, 16 Fast Company Executive Board members each share one idea to help company leaders and their teams create more engaging advertising and think outside the box so that more potential customers will be interested in spending their hard-earned money on their products or services.

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It's Women's Entrepreneurship Day! This year, WEDO celebrates 10 years of its mission to empower more women in leadership.  Across a broad range of industries, women in leadership pour mentorship and guidance into developing their direct mentees or encouraging their colleagues to make sound business decisions—positively impacting the recipients' lives and future careers for the better.  However, in the marketplace, it is not uncommon for women (no matter what level they have reached in their field of interest) to experience "imposter syndrome." If left unchecked, this mindset can hinder their potential growth and success in the short and long term. Instead, the key is for them to boldly redefine their narrative and career path before someone else does. Women's Entrepreneurship Day Organization (WEDO) was founded by Wendy Diamond in 2013. To mark its 10-year milestone, 20 experts from Fast Company Executive Board share the best advice they've ever received from a successful woman in business.

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13 leaders discuss the strategies that are working for them. If you are trying to grow a successful business, it is imperative that you stay one step ahead and monitor what the competition is doing, no matter what type of field you are working in. Understanding a competitive edge they may have—be it marketing strategies, services, or top clients—is key.  This helps you to better identify how your company can fit in by finding its own voice in the current market, standing out in a sea of information overload, and delivering unique brand messaging. Plus, the bottom line is that future clients are seeking the best solutions to move them forward as well. That's why Fast Company Executive Board members share the rhyme and reason behind their best practices for monitoring the competition and their market share below.