Chalmers Brown

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Tracking these key measurements of customer behavior can transform your business efforts. Creating a truly customer-centric business strategy requires tracking the right metrics. Understanding specific key performance indicators related to consumer behavior can offer insights into what's working and what is not, so your company can make the appropriate adjustments. Below, 20 Fast Company Executive Board members explain which customer success metrics have provided their businesses with invaluable knowledge about their business efforts. With these measures in mind, you can make informed, strategic decisions and highlight areas that need improvement.

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Apply these strategies to leave a lasting impression. Whether you are striving to expand your personal or professional network, it's essential to create and nurture relationships that are not transactional. This is because, nine times out of ten, the majority of people will typically engage with people they feel confident around, can trust, and truly relate to in and outside of the marketplace. Here, 13 Fast Company Executive Board members each share their strategy to help industry professionals utilize networking to drive their business or individual career objectives forward, tactfully and authentically.

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Regardless of whether you’re running a company blog, personal site, or full-fledged e-commerce store, it is vital to be thoughtful with your monetization strategies.

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Investing in human capital is essential to competitive advantage in today's marketplace. One of the keys to building a successful company is hiring the right people. But, hiring the top talent will only take an organization so far if the leadership is not willing to support the education of high-performing employees who want to pursue the latest skills, invest in their personal growth, and apply their knowledge to the work they are doing every day on the job. If you want to invest in employee training and development, here are 12 strategies to consider when it comes to upskilling or reskilling your team, courtesy of Fast Company Executive Board members.

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Industry experts share top tips to make your mark in business and continue to move ahead. When your brand is competing in a saturated market, it's important to figure out how to stand out from other businesses. But it's not about being the loudest voice online or placing out-of-home advertisements. Standing out is most effective when leaders do their research to understand who they are talking to and what will resonate with their audience. Below, 20 Fast Company Executive Board members each provide one successful tactic for reaching the right audience and staying visible in a crowded market without being spammy or offensively persistent.

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Here are some thoughts and a challenge to help you understand, embrace, and implement AI’s growing role in simplifying task communication this year.

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Finding startup investment capital doesn't have to be an obstacle to your success. Securing the necessary investment funds to kickstart your venture can be a challenge that even the most capable entrepreneurs face. However, with the right networking strategies and preparation, startup founders can raise enough capital to reach their desired growth stage. Below, 15 Fast Company Executive Board members discuss a variety of methods and approaches budding entrepreneurs can utilize to access the funding they need. Here are their top-recommended strategies to turn your business dreams into a profitable reality.

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Business ethics don’t have to be an unprofitable part of your to-do list. It can be a powerful business tool that benefits a company’s customers, community, employees, and bottom line.

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Are your traditional gift-giving gestures getting stale? The holiday season is the perfect time to spread more cheer by demonstrating to your dedicated employees how much you appreciate their efforts to help keep a well-organized business up and running. If your leadership team is all tapped out of original gift-giving ideas for their team this year, then try one of the following ideas that 17 experts from Fast Company Executive Board highly recommend to show gratitude for the hard work their staff members continue to put in throughout the year. 

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Dealing with personal blindspots is difficult enough. Finding the areas in which an entire team lacks awareness exponentially complicates the problem.

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A few of the biggest ways AI is changing how top candidates are conducting job searches and how leaders should adapt.

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16 ways to find a happy medium in reaching your personal and professional life goals. Working a nine-to-five career can be overwhelming depending on the types of responsibilities you have on your daily plate. Add to the mix, the pursuit of a certification or degree through continued education after work—while building on personal friendships or raising a new family—and it's understandable for anyone to feel burned out from a lack of work-life balance if they're struggling. Below, Fast Company Executive Board members each offer one tip for maintaining a healthy lifestyle while juggling work duties and attending evening classes.

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From amplified content to A.I. tools and social commerce to SEO, the marketing landscape is changing in 2023.

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Here's what to do when your company—and customers—are being taken for a ride. In today's digital world, it's not unusual for consumers to be misled online, by phone, or in person by a fraudulent agent or entity posing as a well-known and trusted brand. So, what is the first thing a company's leadership team should do if the business and its customers fall prey?  Don't panic. Doing so could result in a misplaced overreaction that escalates the situation even further.  Instead, stop, take a breath, and assess all of the details: How and why has this happened? Next, create an immediate, transparent response to demonstrate your company's commitment to retaining the trust of loyal and potential customers and protecting its longstanding reputation in the marketplace. Whether you are seeking practical solutions to mitigate current circumstances or you want to proactively avoid being targeted in the future, nine experts from Fast Company Executive Board are here to offer some highly effective best practices.

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For business owners, managers, or team leaders looking to adapt to the growing remote workforce, there are three ways to improve productivity and team-building.

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In an era defined by data and precision, you need more effective methods to unlock the potential that each employee possesses. Performance analytics can help.

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As the world gets used to a data-driven society, we’re finding an ever-growing number of nuanced applications for the endless information at our fingertips—including the resolution of one classic business conundrum: the indecisive customer.

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Not familiar with the advantages of folding environmentalism into your corporate ecosystem? Consider some of the biggest upsides that your more eco-conscientious competitors may be enjoying.

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Why do so many CSR initiatives miss the mark? A major problem stems from the top-down process that organizations tend to take when developing CSR programs. Too often, executives make all the CSR decisions for their companies.

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Remember: Belonging isn’t just a nice-to-have cultural attribute. I believe it’s a must-have, especially during a period of unprecedented turnover and looming economic uncertainty.

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Taking your startup to the next level doesn’t mean leaving your ethics at the doorstep. In fact, you’ll help your brand stand out from the competition if you and your team put ideals first.

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If traditional hiring practices don’t work, find new avenues to import talent into your company. 

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The digital age has influenced every industry and especially finance. With fintech, alternative retirement investors are finally getting the chance to explore investment opportunities that weren’t available until recently.

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There are many ways to improve cross-team collaboration. The crucial step is recognizing its importance.

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If you’re a creator who is wondering when to take your side project to the next level, here are a few tips to help you make that decision with confidence.

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The effective use of automation is required if fintech is going to take the next step.

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The new year promises to be filled with technological novelties and improvements.