Chalmers Brown

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From amplified content to A.I. tools and social commerce to SEO, the marketing landscape is changing in 2023.

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Here's what to do when your company—and customers—are being taken for a ride. In today's digital world, it's not unusual for consumers to be misled online, by phone, or in person by a fraudulent agent or entity posing as a well-known and trusted brand. So, what is the first thing a company's leadership team should do if the business and its customers fall prey?  Don't panic. Doing so could result in a misplaced overreaction that escalates the situation even further.  Instead, stop, take a breath, and assess all of the details: How and why has this happened? Next, create an immediate, transparent response to demonstrate your company's commitment to retaining the trust of loyal and potential customers and protecting its longstanding reputation in the marketplace. Whether you are seeking practical solutions to mitigate current circumstances or you want to proactively avoid being targeted in the future, nine experts from Fast Company Executive Board are here to offer some highly effective best practices.

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For business owners, managers, or team leaders looking to adapt to the growing remote workforce, there are three ways to improve productivity and team-building.

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In an era defined by data and precision, you need more effective methods to unlock the potential that each employee possesses. Performance analytics can help.

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As the world gets used to a data-driven society, we’re finding an ever-growing number of nuanced applications for the endless information at our fingertips—including the resolution of one classic business conundrum: the indecisive customer.

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Not familiar with the advantages of folding environmentalism into your corporate ecosystem? Consider some of the biggest upsides that your more eco-conscientious competitors may be enjoying.