Member Since December 2023
Skills
About
Charles Nix is a creative strategist whose work focuses on the trinity of typography: about type (research/writing/teaching), of type (designing typefaces); and with type (communication design). He lives to connect individuals and companies to the typefaces and typographic solutions they need. The son of a printer, he has spent his life around letterforms. He studied art and design at the Cooper Union in New York, and for two decades taught design and typography at Parsons School of Design, where he also served as the Chair of Communication Design. He is Chairman emeritus of the Type Directors Club.
Charles Nix
Published content
article
Sep 30, 2024
Fonts are your brand’s visual voice, and if its voice doesn’t cut through the chatter, it’s probably just contributing to it.
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Art and design schools are havens for creative humans whose talents are allowed to develop unfettered by the overly practical. But without business acumen, creatives are doomed to be employees instead of entrepreneurs.
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We are exposed to more type now than ever before in human history. Monotype helps brands communicate more than words by finding their visual voice in typography.
Company details
Monotype
Company bio
Monotype creates brands that matter with type, technology, and expertise. Monotype is an organization comprising over 1,000 people across the globe who share an obsession with typography, love of design, and passion for technology and innovation. Our library of over 150,000 fonts includes timeless classics, such as Helvetica®, Univers® and Frutiger® typeface families, as well as new innovative fonts like Posterama and Masqualero. Our custom typefaces can be seen around the world, whether it's Johnston100 throughout the London Underground, or “All Together” on the packaging and marketing for M&Ms.