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Chip Walker's avatarPerson

Chip Walker

Chief Strategy OfficerStrawberryFrog

New York, NY

Member Since November 2024

Skills

Strategic Planning
Integrated Marketing
Brand Development

About

In the age of activism, consumers and stakeholders are demanding the answer to a critical question โ€“ ๐ก๐จ๐ฐ ๐ข๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ฒ ๐ฆ๐š๐ค๐ข๐ง๐  ๐ญ๐ก๐ž ๐ฐ๐จ๐ซ๐ฅ๐ ๐š ๐›๐ž๐ญ๐ญ๐ž๐ซ ๐ฉ๐ฅ๐š๐œ๐ž? A recognized thought leader in the branding industry, I have helped lead transformations for Bank of America, Jim Beam, and Goldman Sachs. Over the years, I have designed and developed groundbreaking market research and also grown significant brand identities for some of the worldโ€™s most iconic brands like PepsiCo, Morgan Stanley, and Heineken. My expertise offers companies the opportunity to have their ear to the ground culturally, see around corners, and turn ideas into real-world execution. Leading the strategy and research divisions at StrawberryFrog, I have worked in close collaboration with CEO, Scott Goodson, to define our Movement Marketing process, and Iโ€™ve been focused on taking the idea of a higher brand purpose and turning that purpose into a social movement that galvanizes people to action. Based on our years practical experience with Strawberry Frog, working to overcome the gap between purpose-based storytelling and true business transformation that helps shape the future, we were well-poised during the pandemic to help companies leverage their brand and create a positive impact. One amazing example has been activating the Truist Cares strategy. Truist is a new brand created through the biggest bank merger since the financial crisis, between SunTrust and BB&T. We generated tremendous awareness and engagement through the Live United campaign together with Truist and the United Way, featuring National Youth Poet Laureate Amanda Gorman. StrawberryFrog won Tearsheetโ€™s Agency of the Year Award for 2021.

Company details

StrawberryFrog

Company bio

StrawberryFrog is the legendary marketing and advertising agency, creating ambitious futures for the world's most iconic brands. StrawberryFrog is the worldโ€™s only Movement Marketing agency providing clients with strategic and creative excellence and innovation. StrawberryFrog has been recognized as one Fast Companyโ€™s Most Innovative Companies. We are known for our unique approach to branding and marketing strategy, with a philosophy we call "Movement Thinking". Instead of traditional advertising methods, which may focus purely on the attributes of a product or service, Movement Marketing creates a social or cultural movement around a brand, connecting it with broader human values, emotions, and community behavior to mobilize your consumers and employees. This approach is designed to engage people on a deeper level, fostering loyalty and advocacy by aligning the brand's values with those of the customers. By doing so, StrawberryFrog seeks to not only sell a product or service but to also instill a sense of purpose and belonging among consumers, mobilizing consumers and galvanizing your employees.

Industry

Marketing & advertising

Area of focus

Cultural Movements
Brand Building
Anthropological research

Company size

51 - 200