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Christena Garduno's avatarPerson

Christena Garduno

CEOMedia culture

Dallas, TX

Member Since March 2024


Marketing Strategy


I have been an essential member of the Media Culture team since the business was founded as Koeppel Direct more than 25 years ago. I spent my career building the company from the ground up — leading with forward-thinking vision for the agency and taking on any role, from accounting to media buying to new business. My dedication to making Media Culture a strategic, analytical, and trusted partner to clients brought growth and continued competitive success as the surrounding industry has experienced rapid change. Along the way, I received recognitions, including an Echo Award for my work with Turbo Tax.

Company details

Media culture

Company bio

Since our founding in 1995, Media Culture — formerly known as Koeppel Direct — has existed at the forefront of change in the performance marketing industry. And as technology and media consumption has evolved, so have our capabilities. We’ve developed leading analytic capabilities, expanded our proven, nimble brand response and demand generation approaches across a variety of channels, and built a track record of success. And through it all, our clients have remained priority #1.


Marketing & advertising

Area of focus


Company size

11 - 50