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Christina Robbins

Vice President of Communication Strategy and MarketingDigitech Systems

Denver, CO

Member Since April 2022

Skills

Executive Leadership
Cloud Computing
Content Management

About

Christina Robbins, Digitech Systems’ Vice President of Communication Strategy and Marketing, is a cloud pioneer and long-standing leader in enterprise technology with a unique futurist vision and emphasis on data, storage, and cloud. Regularly quoted by document management analysts and a contributor and speaker in top workflow, imaging, storage, and content management media, Christina’s expertise covers an important blend of tech trends and predictions that have gained her notoriety in technology and business communities. Over her 18-year career at Digitech Systems, the first content management company in the cloud, she is responsible for the strategic positioning and thought leadership work for a company that supports ECM for some of the largest brands, enterprises, and municipalities in the world. She is a regular contributor to two BPO Media publications (Workflow OTG and The Imaging Channel) and contributes to multiple publications including DOCUMENT, Accounting Today, Information Week, CFO Daily News, Keypoint Intelligence, Tech Inside Out, and more. Furthermore, Christina’s predictions and trend commentaries have been recognized in the Document Imaging Report for the last 10 years. Christina is also a seasoned conference speaker having been featured at several different industry events. This includes being a general session speaker for the 2018 International Claims Association’s 109th Annual Education Conference, featured speaker roles at the fall and spring conferences for APP2P (Accounts Payable and Procure-to-Pay conference run by the Institute of Finance and Management, a multiple-time speaker at the ITEX Expo and Conference and more. She is accredited by the Institute of Finance and Management as an Accredited Payables Solution Consultant and by CompTIA as a Document Imaging Architect. Christina is also a member of the Business Agility Group (BAG) and its Consortium think tank of technology leaders and influencers. Christina is of the belief that those companies that are best able to gather, manage, and automate their data and processes will be best positioned to thrive in the years ahead. To do that, they need to be informed about data best practices so that execution can support operational efficiency and corporate growth. Among other areas of expertise, Christina leverages a deep understanding of both software product development and sales to bridge the gap between organizational effort and strong financial results. Areas with unique depth of insight: - Future Technology Trends - Content & Storage Best Practices & Advancements - Business Process Digitization & Automation - Organizational Leadership - The Evolving Office and Worker - Strategic Business Planning - VAR Channel Management - Sales Enablement - Product Management - Big Data Analysis & Management - Marketing Planning - Messaging & Brand Management - Neuromarketing

Published content

20 tips to gain trust and credibility in the workplace

expert panel

Apply these best practices to add your voice to the conversation and take your seat at the table. Whether you're launching your career in your industry of choice for the very first time or you're a new hire fulfilling your latest role, it may take some time to prove your worth on the job and gain the trust of your leaders, direct co-workers, and other cross-departmental teams. In theory, employers must ensure that leadership, from the top down, is creating a psychologically safe environment for their employees to feel heard and share ideas or concerns. But if the organization that you signed up for is not being proactive about putting policies in place to improve its company culture, experts from Fast Company Executive Board offer 20 best practices to assist aspiring leaders who want to enhance their chances of having a seat at the table in their workplace.

How can employees advocate for themselves at work?

expert panel

Business leaders teach professionals 18 smart, practical ways to speak up and get ahead. Whether they're just starting out in their industry of choice or have been at it for several years, it's natural for career-minded, ambitious individuals to keep an eye on opportunities that could give them an edge in their professional lives.  But, in order to keep their skin in the game and gain the respect of their leaders and coworkers, it's essential for employees to first build trust in their capabilities if they want like-minded colleagues to buy into the contributions they are trying to make. To help you speak up about your concerns or ideas, 18 Fast Company Executive Board members share their best practices with other workers who wish to present their ideas and become a better advocate for themselves at their current place of business.

17 business lessons from self-help and personal growth development 

expert panel

This is why working on yourself outside of the workplace can improve your ability to be a better manager who is more excited about the job. What does it take to become a better leader in the work world? You could ask 20 different people, but you'd quickly realize that the answer may vary depending on who you are talking to, and what circumstances in their life have shaped who they are today—personally and professionally. Here, 17 members of Fast Company Executive Board discuss what they learned when they blocked some time to focus on self-help improvement and personal growth development opportunities. They also weigh in on what their experience was like and how they applied it at the office. By pushing themselves beyond what's typically expected, these leaders have increased their ability to operate a more efficient and successful company as they continue to inspire their direct reports to do the same.

Is your department's future the latest on the chopping block? 

expert panel

Here's how managers can help their team showcase the added value they bring to the company and remain irreplaceable during tough economic times. As employee layoff announcements continue to loom across major industries, team leaders may be wondering how they can ensure the stability of their department's future at the company and avoid being replaced or eventually phased out. Here, 14 experts from Fast Company Executive Board weigh in on their best practices to help staff members stay proactive when it comes to highlighting their contributions to move the business forward long term.

Creating a better workplace: 20 ways to leverage innovative technology

expert panel

Access to the right technology can transform the employee experience and ensure maximum productivity and innovation from your team. An exceptional workplace experience should be at the top of many companies' lists when it comes to attracting and retaining top talent. Company leaders are increasingly turning to cutting-edge technology to transform their workplaces for this reason. Here, Fast Company Executive Board members explore how forward-thinking leaders can harness the power of workplace technology to design a workplace experience that's both engaging and efficient. Read on to discover the key strategies and emerging trends that are turning workplaces into dynamic hubs of productivity and collaboration.

16 tips to future-proof your business during a tough economy

expert panel

Balance your core ‘bread and butter’ with diverse revenue options. When a business is faced with economic uncertainty in a competitive environment, it may be tough to gauge whether the right decisions are being made to ensure a stable future for the company and its team. The importance of leaning into what you know and are already successful at may seem like the obvious choice of action, but it's also important to recognize a good opportunity to bring in additional revenue when you see one. This may be the key to helping elevate your core business and continue to keep your brand at the forefront of the industry and top of mind for current and potential customers. Here, 16 experts from Fast Company Executive Board each share one strategy that can help company leaders future-proof their business in an unstable marketplace.

Company details

Digitech Systems

Company bio

Digitech Systems is the most trusted choice for intelligent information management and business process automation. Preferred by thousands of businesses worldwide from global conglomerates to Main Street, teams count on Digitech Systems to pave the path to more meaningful work by transforming how they handle digital files, processes, documents and more. Celebrated by industry analysts and insiders for creating the best enterprise content management and workflow solutions on the market, Digitech Systems has an unsurpassed legacy of accelerating business performance by streamlining digital processes for organizations of any size with the PaperVision® and ImageSilo® brands. For decades Digitech Systems’ technologies have kept their customers on the knowledge management leading edge. To learn more about Digitech Systems and their award-winning suite of information management, workflow, electronic forms, and robotic process automation technologies, visit www.digitechsystems.com.

Industry

Technology

Area of focus

Cloud Computing
Document Management
Artificial Intelligence