Member Since April 2022
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About
Christina Robbins, Digitech Systems’ Vice President of Communication Strategy and Marketing, is a cloud pioneer and long-standing leader in enterprise technology with a unique futurist vision and emphasis on data, storage, and cloud. Regularly quoted by document management analysts and a contributor and speaker in top workflow, imaging, storage, and content management media, Christina’s expertise covers an important blend of tech trends and predictions that have gained her notoriety in technology and business communities. Over her 18-year career at Digitech Systems, the first content management company in the cloud, she is responsible for the strategic positioning and thought leadership work for a company that supports ECM for some of the largest brands, enterprises, and municipalities in the world. She is a regular contributor to two BPO Media publications (Workflow OTG and The Imaging Channel) and contributes to multiple publications including DOCUMENT, Accounting Today, Information Week, CFO Daily News, Keypoint Intelligence, Tech Inside Out, and more. Furthermore, Christina’s predictions and trend commentaries have been recognized in the Document Imaging Report for the last 10 years. Christina is also a seasoned conference speaker having been featured at several different industry events. This includes being a general session speaker for the 2018 International Claims Association’s 109th Annual Education Conference, featured speaker roles at the fall and spring conferences for APP2P (Accounts Payable and Procure-to-Pay conference run by the Institute of Finance and Management, a multiple-time speaker at the ITEX Expo and Conference and more. She is accredited by the Institute of Finance and Management as an Accredited Payables Solution Consultant and by CompTIA as a Document Imaging Architect. Christina is also a member of the Business Agility Group (BAG) and its Consortium think tank of technology leaders and influencers. Christina is of the belief that those companies that are best able to gather, manage, and automate their data and processes will be best positioned to thrive in the years ahead. To do that, they need to be informed about data best practices so that execution can support operational efficiency and corporate growth. Among other areas of expertise, Christina leverages a deep understanding of both software product development and sales to bridge the gap between organizational effort and strong financial results. Areas with unique depth of insight: - Future Technology Trends - Content & Storage Best Practices & Advancements - Business Process Digitization & Automation - Organizational Leadership - The Evolving Office and Worker - Strategic Business Planning - VAR Channel Management - Sales Enablement - Product Management - Big Data Analysis & Management - Marketing Planning - Messaging & Brand Management - Neuromarketing
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Christina Robbins
Published content
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expert panel
Here's why sharing your expertise as an adjunct professor with the next generation of leaders can be rewarding but challenging. Taking on an adjunct professor role offers leaders a special opportunity to share hard-earned insights with the next generation. This role can be incredibly rewarding, as it allows you to shape future leaders while leaving a lasting professional legacy. However, translating industry experience into an academic setting comes with its own set of challenges, particularly in adapting to different learning styles and expectations. Below, Fast Company Executive Board members share their thoughts on the benefits and hurdles of stepping into this educational role.
![15 business strategies to expand your audience](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F08%2F15_business_strategies_to_expand_your_audience.jpg&w=3840&q=75)
expert panel
Aug 15, 2024
Here's how to have a greater community impact in diverse markets—nationally and globally. If you're ready to expand your business into a new or unfamiliar market, proactive research is essential to assess what is currently missing and how your brand can offer the best solutions. In addition, collaborating with local partners or hiring staff from the targeted region enables you to keep your ear to the ground from day one and learn to speak the language. Leading experts from Fast Company Executive Board have been there, and realize, it's not about simply setting up shop in a new location, it's about build meaningful relationships that will be beneficial for community and company growth. Consider the following 15 tips to grow your business successfully in diverse markets.
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These strategies can help you forge good relationships with the press and encourage positive PR for your business. Media coverage and strong press relationships are often essential for elevating your company's public-facing profile. But how do you effectively engage with the press and create a business relationship that benefits both parties? Below, Fast Company Executive Board members offer their best tips for leaders who want to connect with journalists and secure valuable media exposure. Read on for their recommendations on navigating press relations and securing positive media coverage.
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Putting these solutions into practice can increase employee productivity, collaboration, and communication. One of the best benefits of hybrid-remote work opportunities is the flexibility given to change your workspace environment as needed. But whether employees are required to be at the office headquarters three days a week or are working remotely every day, the management team needs to keep team morale up and communication flowing to help the company succeed. Below, 17 experts from Fast Company Executive Board each provide one creative way company leaders can redesign their physical or virtual workspace to increase team productivity and motivation.
![20 tips to gain trust and credibility in the workplace](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F04%2F20_tips_to_gain_trust_and_credibility_in_the_workplace-.jpg&w=3840&q=75)
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Apply these best practices to add your voice to the conversation and take your seat at the table. Whether you're launching your career in your industry of choice for the very first time or you're a new hire fulfilling your latest role, it may take some time to prove your worth on the job and gain the trust of your leaders, direct co-workers, and other cross-departmental teams. In theory, employers must ensure that leadership, from the top down, is creating a psychologically safe environment for their employees to feel heard and share ideas or concerns. But if the organization that you signed up for is not being proactive about putting policies in place to improve its company culture, experts from Fast Company Executive Board offer 20 best practices to assist aspiring leaders who want to enhance their chances of having a seat at the table in their workplace.
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Business leaders teach professionals 18 smart, practical ways to speak up and get ahead. Whether they're just starting out in their industry of choice or have been at it for several years, it's natural for career-minded, ambitious individuals to keep an eye on opportunities that could give them an edge in their professional lives. But, in order to keep their skin in the game and gain the respect of their leaders and coworkers, it's essential for employees to first build trust in their capabilities if they want like-minded colleagues to buy into the contributions they are trying to make. To help you speak up about your concerns or ideas, 18 Fast Company Executive Board members share their best practices with other workers who wish to present their ideas and become a better advocate for themselves at their current place of business.
Company details
Digitech Systems
Company bio
Digitech Systems is the most trusted choice for intelligent information management and business process automation. Preferred by thousands of businesses worldwide from global conglomerates to Main Street, teams count on Digitech Systems to pave the path to more meaningful work by transforming how they handle digital files, processes, documents and more. Celebrated by industry analysts and insiders for creating the best enterprise content management and workflow solutions on the market, Digitech Systems has an unsurpassed legacy of accelerating business performance by streamlining digital processes for organizations of any size with the PaperVision® and ImageSilo® brands. For decades Digitech Systems’ technologies have kept their customers on the knowledge management leading edge. To learn more about Digitech Systems and their award-winning suite of information management, workflow, electronic forms, and robotic process automation technologies, visit www.digitechsystems.com.