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Christina Robbins

Vice President of Communication Strategy and MarketingDigitech Systems

Denver, CO

Member Since April 2022

Skills

Executive Leadership
Cloud Computing
Content Management

About

Christina Robbins, Digitech Systems’ Vice President of Communication Strategy and Marketing, is a cloud pioneer and long-standing leader in enterprise technology with a unique futurist vision and emphasis on data, storage, and cloud. Regularly quoted by document management analysts and a contributor and speaker in top workflow, imaging, storage, and content management media, Christina’s expertise covers an important blend of tech trends and predictions that have gained her notoriety in technology and business communities. Over her 18-year career at Digitech Systems, the first content management company in the cloud, she is responsible for the strategic positioning and thought leadership work for a company that supports ECM for some of the largest brands, enterprises, and municipalities in the world. She is a regular contributor to two BPO Media publications (Workflow OTG and The Imaging Channel) and contributes to multiple publications including DOCUMENT, Accounting Today, Information Week, CFO Daily News, Keypoint Intelligence, Tech Inside Out, and more. Furthermore, Christina’s predictions and trend commentaries have been recognized in the Document Imaging Report for the last 10 years. Christina is also a seasoned conference speaker having been featured at several different industry events. This includes being a general session speaker for the 2018 International Claims Association’s 109th Annual Education Conference, featured speaker roles at the fall and spring conferences for APP2P (Accounts Payable and Procure-to-Pay conference run by the Institute of Finance and Management, a multiple-time speaker at the ITEX Expo and Conference and more. She is accredited by the Institute of Finance and Management as an Accredited Payables Solution Consultant and by CompTIA as a Document Imaging Architect. Christina is also a member of the Business Agility Group (BAG) and its Consortium think tank of technology leaders and influencers. Christina is of the belief that those companies that are best able to gather, manage, and automate their data and processes will be best positioned to thrive in the years ahead. To do that, they need to be informed about data best practices so that execution can support operational efficiency and corporate growth. Among other areas of expertise, Christina leverages a deep understanding of both software product development and sales to bridge the gap between organizational effort and strong financial results. Areas with unique depth of insight: - Future Technology Trends - Content & Storage Best Practices & Advancements - Business Process Digitization & Automation - Organizational Leadership - The Evolving Office and Worker - Strategic Business Planning - VAR Channel Management - Sales Enablement - Product Management - Big Data Analysis & Management - Marketing Planning - Messaging & Brand Management - Neuromarketing

Published content

Here's how to end the WFH vs. return-to-work debate here and now

expert panel

Leading experts share 20 tips to help managers and their employees find a reasonable work-life balance that gets the job done.  Even before the COVID-19 crisis took the world by storm in 2020, managers at most companies were not promoting the idea of a remote or hybrid work culture environment. But when the Centers for Disease Control and Prevention issued a shelter-in-place mandate, employers had to quickly adjust their traditional policy.  Realizing the cost-effectiveness on both sides of the aisle, some companies have fully leaned into the idea of enabling employees to WFH and have never looked back while others continue to resist the idea when their staff members question whether they must commute from home just to sit inside a cubicle space. Below, 20 Fast Company Executive Board members weigh in on how employers can work with employees to find common ground and implement the right policies—aside from the current standard hybrid solution.

What have you learned from a leading businesswoman at work? 

expert panel

It's Women's Entrepreneurship Day! This year, WEDO celebrates 10 years of its mission to empower more women in leadership.  Across a broad range of industries, women in leadership pour mentorship and guidance into developing their direct mentees or encouraging their colleagues to make sound business decisions—positively impacting the recipients' lives and future careers for the better.  However, in the marketplace, it is not uncommon for women (no matter what level they have reached in their field of interest) to experience "imposter syndrome." If left unchecked, this mindset can hinder their potential growth and success in the short and long term. Instead, the key is for them to boldly redefine their narrative and career path before someone else does. Women's Entrepreneurship Day Organization (WEDO) was founded by Wendy Diamond in 2013. To mark its 10-year milestone, 20 experts from Fast Company Executive Board share the best advice they've ever received from a successful woman in business.

How well do you handle professional and personal rejections?

expert panel

20 tips to overcome life's challenges and move ahead. No matter what type of career path you choose to follow in life, it's essential to develop tough skin and a positive, healthy mindset about your talents, goals, and purpose. Whether it's a new job opportunity, a promotion, or a business deal you're looking to close, it's normal to face plenty of rejections and hearing a lot of "nos" before you get to the yeses.  Talking through your frustrations with a trusted mentor or reading about inspirational success stories and how others have been able to overcome difficult setbacks in business and life, will remind you that failure can also be a pathway to success. Here, 20 Fast Company Executive Board members each offer one tip for aspiring career professionals who need a little motivation to keep going despite rejections.

What's blocking your potential to flourish in the workplace? 

expert panel

13 business leaders share their best practices for breaking through career and business challenges. As an unpredictable marketplace remains at the forefront across industries, it can be difficult for businesses and nonprofits to stay afloat at a sustainable rate. It is also stifling for professionals who feel stuck in their current roles—especially as it relates to personal career growth and longevity. Lack of funding and slow bureaucracy can cause any business team or professional to lose hope and become unmotivated to reach their short- and long-term goals. Here, 13 Fast Company Executive Board members each name one of the biggest challenges they have faced and how they made a breakthrough. Implementing their suggestions may help you and your team members overcome similar hardships.

Are you overwhelmed with juggling work and night classes?

expert panel

16 ways to find a happy medium in reaching your personal and professional life goals. Working a nine-to-five career can be overwhelming depending on the types of responsibilities you have on your daily plate. Add to the mix, the pursuit of a certification or degree through continued education after work—while building on personal friendships or raising a new family—and it's understandable for anyone to feel burned out from a lack of work-life balance if they're struggling. Below, Fast Company Executive Board members each offer one tip for maintaining a healthy lifestyle while juggling work duties and attending evening classes.

Startup incubators vs. accelerator programs: 9 factors to consider 

expert panel

If you're about to apply, consider these key points. There are a variety of resources available for new entrepreneurs to consider when they are just starting out and trying to grow a successful business in their market. Associating your business with either a startup incubator or accelerator program is one idea to consider if you are looking for opportunities to connect with mentors, technology tools, and more to elevate your organization to its next level.   We asked nine experts from Fast Company Executive Board to each discuss one factor that every rising leader should consider when they are weighing their options about which route to take. 

Company details

Digitech Systems

Company bio

Digitech Systems is the most trusted choice for intelligent information management and business process automation. Preferred by thousands of businesses worldwide from global conglomerates to Main Street, teams count on Digitech Systems to pave the path to more meaningful work by transforming how they handle digital files, processes, documents and more. Celebrated by industry analysts and insiders for creating the best enterprise content management and workflow solutions on the market, Digitech Systems has an unsurpassed legacy of accelerating business performance by streamlining digital processes for organizations of any size with the PaperVision® and ImageSilo® brands. For decades Digitech Systems’ technologies have kept their customers on the knowledge management leading edge. To learn more about Digitech Systems and their award-winning suite of information management, workflow, electronic forms, and robotic process automation technologies, visit www.digitechsystems.com.

Industry

Technology

Area of focus

Cloud Computing
Document Management
Artificial Intelligence