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Christina Robbins

Vice President of Communication Strategy and MarketingDigitech Systems

Denver, CO

Skills

Executive Leadership
Cloud Computing
Content Management

About

Christina Robbins, Digitech Systems’ Vice President of Communication Strategy and Marketing, is a cloud pioneer and long-standing leader in enterprise technology with a unique futurist vision and emphasis on data, storage, and cloud. Regularly quoted by document management analysts and a contributor and speaker in top workflow, imaging, storage, and content management media, Christina’s expertise covers an important blend of tech trends and predictions that have gained her notoriety in technology and business communities. Over her 18-year career at Digitech Systems, the first content management company in the cloud, she is responsible for the strategic positioning and thought leadership work for a company that supports ECM for some of the largest brands, enterprises, and municipalities in the world. She is a regular contributor to two BPO Media publications (Workflow OTG and The Imaging Channel) and contributes to multiple publications including DOCUMENT, Accounting Today, Information Week, CFO Daily News, Keypoint Intelligence, Tech Inside Out, and more. Furthermore, Christina’s predictions and trend commentaries have been recognized in the Document Imaging Report for the last 10 years. Christina is also a seasoned conference speaker having been featured at several different industry events. This includes being a general session speaker for the 2018 International Claims Association’s 109th Annual Education Conference, featured speaker roles at the fall and spring conferences for APP2P (Accounts Payable and Procure-to-Pay conference run by the Institute of Finance and Management, a multiple-time speaker at the ITEX Expo and Conference and more. She is accredited by the Institute of Finance and Management as an Accredited Payables Solution Consultant and by CompTIA as a Document Imaging Architect. Christina is also a member of the Business Agility Group (BAG) and its Consortium think tank of technology leaders and influencers. Christina is of the belief that those companies that are best able to gather, manage, and automate their data and processes will be best positioned to thrive in the years ahead. To do that, they need to be informed about data best practices so that execution can support operational efficiency and corporate growth. Among other areas of expertise, Christina leverages a deep understanding of both software product development and sales to bridge the gap between organizational effort and strong financial results. Areas with unique depth of insight: - Future Technology Trends - Content & Storage Best Practices & Advancements - Business Process Digitization & Automation - Organizational Leadership - The Evolving Office and Worker - Strategic Business Planning - VAR Channel Management - Sales Enablement - Product Management - Big Data Analysis & Management - Marketing Planning - Messaging & Brand Management - Neuromarketing

Published content

20 ways businesses adapt to industry changes without losing momentum

expert panel

When external pressures force internal change, how you respond can either protect or reshape your brand, operations, and client relationships. Every business encounters moments when industry shifts demand a fast, thoughtful response. Whether it’s a regulatory change, market disruption, or evolving client expectations, adapting effectively is rarely straightforward. If you’ve faced this kind of pressure, you know how complex it can be to make operational changes while maintaining trust and continuity. To that end, Fast Company Executive Board members discuss real-world challenges companies have faced and how they’ve adjusted without compromising their brand or service quality.

16 ways CISOs can lead the charge on ethical, compliant AI usage

expert panel

AI is a powerful tool—one requiring strong guardrails to ensure responsible use. CISOs play a key role in making this happen. As artificial intelligence becomes more integrated into daily operations, the need for strong governance grows alongside it. For many companies, that responsibility increasingly falls to the Chief Information Security Officer (CISO). But effective AI governance isn’t just about risk mitigation—it’s about building systems that are transparent, secure, and aligned with business and regulatory expectations from the start. Below, the members of Fast Company Executive Board share how CISOs can help shape compliant, ethical AI adoption without stifling business innovation.

14 must-have biz tools and strategies for SMB success

expert panel

Consider these workplace solutions to enhance your business productivity, security, and innovation. Owning and operating a small business is not for the faint of heart—it's often overwhelming. However, placing the right industry tools at your fingertips will simplify the daily workflow and set the business up for long-term success.   Digital technology can help small business executives automate their tasks, enhance productive collaboration, and prioritize their goals in the grand scheme. Here, 14 leading Fast Company Executive Board experts share their business hacks to streamline their department responsibilities, improve work-life balance, or increase industry growth and knowledge.

14 ways to manage the rising costs of emerging software innovations 

expert panel

 Are you getting a return on your high-tech investment? Here's how to determine the best digital solutions that will benefit your clients and stakeholders. To get ahead in today's marketplace, business teams must comprehend the benefits or pitfalls of specific technology in their search to solve client and staff pain points. Keeping up with the latest software gadgets can also cost a fortune. That is why it's best for companies to investigate their options before investing in a package that doesn't serve their clients or employees at all. Below, 14 experts from Fast Company Executive Board share their time and expertise to explain their approach to managing the cost and ROI of integrating emerging technologies they may choose to invest in.

7 methods to protect your brand's reputation in today's marketplace

expert panel

A winning advertisement campaign is inclusive, trustworthy, and transparent. Although AI can streamline the content creation and design process for today's creative marketing teams, most would agree that a balance of augmented tools alongside human navigation is the best practice.  But as AI continues to evolve, creatives must pay strict attention to the potential legal and ethical ramifications of misleading ad campaigns they present to the public. To help brand leaders and their teams remain on the right track, seven experts from the Fast Company Executive Board each weigh in on essential factors to consider when creating brand advertisements throughout the year. 

Navigating legal roadblocks: 14 tips for new business owners

expert panel

Starting any business comes with legal hurdles. Here's how to navigate regulations and permits to set your venture up for success. Launching a new business is an exciting milestone, but navigating the maze of regulations, permits, and legal requirements can be frustrating (and confusing). These challenges, which often vary by industry and location, can create significant roadblocks for new business owners. To help, Fast Company Executive Board members have actionable strategies you can use to overcome these early-stage hurdles with confidence. By following the tips and best practices outlined below, you can streamline the launch process and set a strong foundation for success.

Company details

Digitech Systems

Company bio

Digitech Systems is the most trusted choice for intelligent information management and business process automation. Preferred by thousands of businesses worldwide from global conglomerates to Main Street, teams count on Digitech Systems to pave the path to more meaningful work by transforming how they handle digital files, processes, documents and more. Celebrated by industry analysts and insiders for creating the best enterprise content management and workflow solutions on the market, Digitech Systems has an unsurpassed legacy of accelerating business performance by streamlining digital processes for organizations of any size with the PaperVision® and ImageSilo® brands. For decades Digitech Systems’ technologies have kept their customers on the knowledge management leading edge. To learn more about Digitech Systems and their award-winning suite of information management, workflow, electronic forms, and robotic process automation technologies, visit www.digitechsystems.com.

Industry

Technology

Area of focus

Cloud Computing
Document Management
Artificial Intelligence