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Christine Alemany's avatarPerson
Member Leader

Christine Alemany

Chief Growth OfficerThrv Advisors

New York, NY

Member Since February 2024

Skills

Martech
Integrated Marketing
Product Management

About

From engineer to boardroom leader, I bring 20+ years of experience driving growth for startups and Fortune 100 companies like Dell, Citi, and IBM. My career is a story of growth. I attribute my success to my curiosity, engineering background, and marketing savvy. Always up for a challenge, I have managed global P&Ls of up to $3 billion, achieved successful exits for four companies, and even built a thriving marketing consultancy from the ground up. The secret sauce? Striking the perfect balance between planning and action. I craft data-driven strategies, lead with empathy to build strong teams, and execute to deliver results and exceed expectations (with innovation, content, and customer experience awards to prove it!). My expertise is in high demand. Guest lecturing at Columbia Business School provides a platform to share insights and inspire future leaders. I also am quoted in and contribute to influential publications like the Wall Street Journal, Harvard Business Review, Forbes, and more. My journey in marketing began with a spark of ingenuity and a yearning to understand the human connection with products. Equipped with an engineering background, I dove headfirst into the world of startups as a coder. However, a deeper fascination soon emerged – the art and science of translating customer needs into successful products and experiences. This realization propelled me into product and marketing leadership roles. My commitment to excellence extends beyond my professional endeavors. I contribute to the advancement of women in business by serving as the Board Chair of Columbia Business School's Women's Circle, a robust network of over 14,000 alumnae. Mentoring startups through the NASDAQ Entrepreneurial Center allows me to share my expertise and empower the next generation of entrepreneurs. This pursuit of knowledge doesn't stop at formal education. I am a continuous learner, constantly seeking ways to expand my skill set. My commitment to staying at the forefront of the industry is evidenced by my various certifications in business analytics, Python, and innovation.

Published content

14 ways business marketers can campaign responsibly alongside AI

expert panel

When used correctly, consider AI technology as a minor contributor to your daily workflow, not a major threat to your current role. Marketing is all about the creative process of the human mind, but after so many years of coming up with brand campaigns, it's not surprising that new ideas can sometimes grow stale. That's where the evolution of AI tools comes in.  Whether companies are using artificial intelligence to gauge a potential customer base or to spark an attention-grabbing subject line in the latest email newsletter, most teams realize the benefits of utilizing AI responsibly to personalize their brand communications and increase their daily productivity with the help of automation. To demonstrate how AI tools have improved their quality of work life and technological mindset, 14 members from Fast Company Executive Board each offer one specific way marketers can treat AI as a "tool in the shed" to support their creative outlet process, not take it away.

Unlocking growth: Five keys to make your data sing

article

Data storytelling, the art of weaving insights and statistics into engaging narratives, has become a critical skill for executives across sectors.

15 solutions to help brand leaders debunk misinformation

expert panel

Here's how to stop the lies from spreading and keep loyal consumers updated on what's correct. When it comes to maintaining a positive image and authentic brand reputation, company leaders need to control their narrative before someone on the outside tries to spin their own tales about the brand in a non-appealing way. Here, 15 brand leaders from Fast Company Executive Board each share their most effective strategies to combat misinformation and ensure the integrity of information in an era of digital manipulation.

Building trust and connection: Digital empathy for remote leaders

article

Here are five ways forward-thinking leaders can master digital empathy and transform their organizations.

17 steps to align biz marketing strategies with company core values 

expert panel

Employee buy-in is key to delivering the right message to current and potential customers. In the growing world of misinformation and declining B2C trust, companies must remain vigilant to ensure the messaging their brand is communicating internally and externally is exceeding the core standards they truly represent and continue to live up to.  Keeping employees educated about their role and stake in demonstrating their company's mission and goals through their daily work practices is essential to ensure alignment and engagement across the entire establishment. If your digital and traditional messaging strategies are not consistent with what the company stands for, 17 leaders from Fast Company Executive Board each offer one step to preserve the authenticity of marketing practices and company core values.  

How can employees advocate for themselves at work?

expert panel

Business leaders teach professionals 18 smart, practical ways to speak up and get ahead. Whether they're just starting out in their industry of choice or have been at it for several years, it's natural for career-minded, ambitious individuals to keep an eye on opportunities that could give them an edge in their professional lives.  But, in order to keep their skin in the game and gain the respect of their leaders and coworkers, it's essential for employees to first build trust in their capabilities if they want like-minded colleagues to buy into the contributions they are trying to make. To help you speak up about your concerns or ideas, 18 Fast Company Executive Board members share their best practices with other workers who wish to present their ideas and become a better advocate for themselves at their current place of business.

Company details

Thrv Advisors

Company bio

Christine is a visionary leader and sought-after keynote speaker who empowers organizations of all sizes to thrive in today's rapidly changing world. Her ability to connect complex ideas with real-world challenges makes her an impactful advisor and a captivating speaker. With a deep understanding of the forces shaping today’s competitive landscape, she offers practical strategies ton embrace change, build trust and loyalty, and create a positive impact.

Industry

Technology

Company size

1,001 - 5,000