Cliff Jurkiewicz

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Apply these best practices to expand the lifetime value of what customers have come to expect. Technology continues to be the solution to helping brands and their customers elevate their business and personal experiences. One key indicator to assessing a client's satisfaction with a particular device is to gain access to their existing daily habits and how the product impacts their life. Once that information is determined and measured through a combination of data analytics and real-time user feedback, the brand can work on modernizing its product to make it better. The most important predictor of satisfaction and long-term stickiness for devices such as wearables is how well they fit into existing lifestyles and habits. Careful assessment of the users' existing habits is essential. A device must not rely on the formation of new habits for success. Rather, it should make existing habits easier or automate as many steps as possible.  Below, 12 experts from Fast Company Executive Board each offer one suggestion to help other brand leaders and creative UX designers adapt their product designs for new and evolving wearables, smart home devices, and other Internet of Things devices.

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Business leaders must recognize algorithmic redlining for what it is, and take the following steps to prevent it.

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The right talent acquisition strategies can help ensure your company’s long-term success. Every successful company needs a strong talent acquisition strategy. Whether you're focused on building a robust pipeline, streamlining your onboarding process, or leveraging analytics to predict future needs, the right approach can drive sustainable growth and keep your organization competitive.  Below, Fast Company Executive Board members share how their talent acquisition strategies are shaping the future of their organizations. Here's what they've found to work well and how you can apply these insights to your own talent acquisition efforts.

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Online platforms like LinkedIn provide opportunities for career professionals to gain a foothold while transitioning to new industries. Many professional skills translate well from one industry to another. For job seekers who are looking to change industries, it's important to be specific about how their professional experiences will help them be successful in their new chosen field. One way to do this is to leverage online platforms to showcase your expertise and transferrable skills. To help, 20 members of Fast Company Executive Board share strategies for translating existing skills into new career paths to stand out to potential employers. Follow their advice to build your professional network, showcase past projects, and provide thoughtful commentary on relevant topics to establish yourself in a new industry.

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Is your team in a safe space to collaborate and share? Maintaining a successful business in the marketplace not only depends on brand loyalty from customers but also on the creative health of the company's employees. Fostering a company culture that makes staff members feel psychologically safe enough to express their interests and brainstorm with others will also demonstrate how much their contributions to the organization are valued.  To help business leaders create a better work atmosphere, boost team productivity and morale, and spark innovation to move forward together, 18 Fast Company Executive Board members each offer one tip that leadership teams can do to support their employees' creative health at work.

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Employee buy-in is key to delivering the right message to current and potential customers. In the growing world of misinformation and declining B2C trust, companies must remain vigilant to ensure the messaging their brand is communicating internally and externally is exceeding the core standards they truly represent and continue to live up to.  Keeping employees educated about their role and stake in demonstrating their company's mission and goals through their daily work practices is essential to ensure alignment and engagement across the entire establishment. If your digital and traditional messaging strategies are not consistent with what the company stands for, 17 leaders from Fast Company Executive Board each offer one step to preserve the authenticity of marketing practices and company core values.  

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An irrational fear of running afoul of AI laws are paralyzing decision-making and preventing more companies from tapping the tech’s true potential. Here's what business leaders need to know and consider.