Cody Barbo

Member Since 2021

Cody Barbo

Founder and CEO

Trust & Will


A little bit about myself: I am an entrepreneur from San Diego, CA, and currently Founder & CEO of Trust & Will. Trust & Will is disrupting the trust and estate planning industry with an easy, fast, and secure way to set up your estate plan online. We’ve modernized estate planning with a design-first approach, layered on top of incredible customer support to help people throughout the process — making estate planning simple, affordable, & accessible. Since starting the company in October of 2017, we’ve raised $23M+ in capital, went through the Techstars accelerator, have relationships with MassMutual, Charles Schwab, Fidelity, Fifth Third Bank, AARP, Acorns (and more), completed the first electronic Will in history, and have helped over 160k+ Americans kickstart their estate plan. Prior to Trust & Will, I served as Founder & CEO of Industry, a ‘LinkedIn’ for the service and hospitality industry, where we took the company from idea to helping tens of thousands of hospitality professionals move up in their careers. We raised millions in venture capital, grew our team to 25+, and served customers in more than a dozen markets across the country. As a volunteer, I serve on the San Diego State University Alumni Board, and Phi Kappa Theta Fraternity’s National Foundation Board. At home, I am married, a father to a daughter, dog dad, love to cook, workout, and mentor other entrepreneurs in my spare time. I enjoy connecting with intelligent, motivated, and inspiring individuals. Please be sure to include a custom message when inviting me to connect. - Cody Barbo


  • Leadership
  • Public Speaking
  • Public Relations


November 8th, 2021

Want to get hired by a startup? 6 tips from a CEO

The appeal of startups means you’ll be facing plenty of competition.

October 7th, 2021

Why forcing employees back to the office is a losing strategy

Going all-in on a virtual-only model can be done, but it has to be done very intentionally.

September 22nd, 2021

16 low-cost ways to recognize and reward your startup team

Even if you're self-funded, you can still find meaningful and cost-effective ways to recognize and reward your team's hard work.

September 10th, 2021

Want a better work-life balance? 15 tips for trimming time off the workweek

If you want to ensure you and your team have a healthy work-life balance, try these strategies for shortening the amount of time you’re devoting to your desk.


Trust & Will

Hi, we’re Trust & Will. We’re making estate planning simple, affordable, and accessible with a design-first approach and amazing customer support. We have tens of thousands of happy customers using our complete suite of products nationwide. We’re enabling every American to create a plan that fits their family, their life, and their legacy. We’re backed by some of the leading names in venture capital including Revolution’s Rise of the Rest, Western Technology Investments, Luma Launch, Halogen Ventures, and Techstars, as well as a prominent list of angel investors who all believe in our mission to help everyone leave a legacy they can be proud of.