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Cody Barbo

Founder and CEOTrust & Will

San Diego, CA

Member Since April 2021


Public Speaking
Public Relations


A little bit about myself: I am an entrepreneur from San Diego, CA, and currently Founder & CEO of Trust & Will. Trust & Will is disrupting the trust and estate planning industry with an easy, fast, and secure way to set up your estate plan online. We’ve modernized estate planning with a design-first approach, layered on top of incredible customer support to help people throughout the process — making estate planning simple, affordable, & accessible. Since starting the company in October of 2017, we’ve raised $23M+ in capital, went through the Techstars accelerator, have relationships with MassMutual, Charles Schwab, Fidelity, Fifth Third Bank, AARP, Acorns (and more), completed the first electronic Will in history, and have helped over 160k+ Americans kickstart their estate plan. Prior to Trust & Will, I served as Founder & CEO of Industry, a ‘LinkedIn’ for the service and hospitality industry, where we took the company from idea to helping tens of thousands of hospitality professionals move up in their careers. We raised millions in venture capital, grew our team to 25+, and served customers in more than a dozen markets across the country. As a volunteer, I serve on the San Diego State University Alumni Board, and Phi Kappa Theta Fraternity’s National Foundation Board. At home, I am married, a father to a daughter, dog dad, love to cook, workout, and mentor other entrepreneurs in my spare time. I enjoy connecting with intelligent, motivated, and inspiring individuals. Please be sure to include a custom message when inviting me to connect. - Cody Barbo

Published content

AI: To fear or not to fear, that is the question


AI isn’t going anywhere. Instead of fearing it, companies have the opportunity to adopt it as a way to expand their businesses, improve job quality, and reinvest in employees.

What is Web3? The future of the internet, cryptocurrency, and estate planning


The term Web3 is creating quite the buzz lately, especially among those interested in technology, cryptocurrency, and venture capital. Here’s an introduction to what some people are calling the internet of the future.

The importance of incorporating customer feedback


Direct feedback from customers is a goldmine of free ideas that help shape products and services.

12 in-demand technical hires leaders want to make in 2022

expert panel

As companies seek to win the war for tech talent, here are the positions business leaders want to fill in the new year. Tech talent is in high demand these days. Across various industries, you’ll find companies are competing with one another for the top tech talent to help them grow their business. Looking ahead to 2022, many companies have already begun planning and are hoping to recruit more employees in the new year. Below, 12 Fast Company Executive Board members share the No. 1 technical hire their company is looking to make in 2022.

13 important (but often overlooked) ways businesses can support nonprofits

expert panel

There’s more to supporting the missions of nonprofits than just writing checks. Business leaders—and their team members—like to give back to their communities, and nonprofit organizations are an integral part of every community across the country. Whether it’s a school, hospital, charity, or other organization, each nonprofit plays a large role in supporting others. While donating money is always appreciated, leaders may want to do more than just write out a check. Below, a panel of Fast Company Executive Board members shares some creative, truly helpful ways to contribute to the missions of local nonprofits.

Want to get hired by a startup? 6 tips from a CEO


The appeal of startups means you’ll be facing plenty of competition.

Company details

Trust & Will

Company bio

Hi, we’re Trust & Will. We’re making estate planning simple, affordable, and accessible with a design-first approach and amazing customer support. We have tens of thousands of happy customers using our complete suite of products nationwide. We’re enabling every American to create a plan that fits their family, their life, and their legacy. We’re backed by some of the leading names in venture capital including Revolution’s Rise of the Rest, Western Technology Investments, Luma Launch, Halogen Ventures, and Techstars, as well as a prominent list of angel investors who all believe in our mission to help everyone leave a legacy they can be proud of.



Company size

11 - 50