Skills
About
Cody Barbo is the Founder and CEO of Trust & Will, the leading digital estate planning and settlement platform in the U.S. and a certified B Corporation. Since launching Trust & Will in 2017, Cody has championed a mission to make estate planning accessible, affordable, and inclusive for all families. Under his leadership, Trust & Will has grown exponentially, now trusted by over one million users and recognized for its innovation and significant impact within the fintech and legaltech sectors. Trust & Will simplifies legacy planning with secure, attorney-approved documents tailored to state-specific requirements, partnering extensively with financial advisors, attorneys, and institutions. The company has achieved notable industry recognition, earning placements on prestigious lists including the Inc. 5000, Deloitte Technology Fast 500™, and CNBC's Disruptor 50. To date, Trust & Will has raised more than $75 million in capital, including a recent $25 million Series C funding round. Prior to founding Trust & Will, Cody served as Founder and CEO of Industry, a professional network likened to 'LinkedIn' for the service and hospitality industry, successfully growing the company into a multi-market venture backed by millions in venture capital. Cody has received notable accolades including being named an EY Entrepreneur of the Year (Pacific Southwest). He is actively engaged in his community, and has volunteered on multiple boards, past and present. Outside of his professional endeavors, Cody enjoys spending quality time with his wife, two children, and dog. He also loves cooking, exercising, and mentoring aspiring entrepreneurs.

Cody Barbo
Published content

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You can’t build something meaningful if you’re constantly depleted. No one wins when the founder flames out.

expert panel
Leadership isn't just adapting to technology—it's being redefined by it. Technological advancements continue to push digital transformation forward and change the way businesses operate. In response to this, leadership styles and best practices are shifting toward greater agility, collaboration and real-time decision-making. To help you navigate these shifts, the members of Fast Company Executive Board share practical tips for leading successfully in a technology-driven landscape. Here's how they recommend guiding innovation, balancing digital tools with human insight and building more flexible, connected organizations.

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May 1, 2025
Running a remote company isn’t just about swapping offices for Zoom meetings. It requires a completely different approach to leadership.

expert panel
In the face of change, here's how to keep your company thriving from the inside out. To remain relevant in the marketplace over time, an industry evolution is necessary from time to time to stay competitive and avoid being left behind. Whether through the latest technology, product or service updates, companies will continue to grow with their clients and customers if they discover the best way to fix their problems. But with industry change comes growing pains that need to be addressed in every field to get stakeholders on board with the daily operations and company goals. Here, 18 business leaders from Fast Company Executive Board discuss their industry specialty, trends, and challenges they've had to overcome. Through their insights, other colleagues will learn how to navigate internal and external industry changes and updates that impact their day-to-day workflow.

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By keeping these four tips in mind, entrepreneurs can better prepare themselves for the journey to B Corp certification.

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Eight lessons about leadership, adaptability, and the journey of building something meaningful.
Company details
Trust & Will
Company bio
Hi, we’re Trust & Will. We’re making estate planning simple, affordable, and accessible with a design-first approach and amazing customer support. We have tens of thousands of happy customers using our complete suite of products nationwide. We’re enabling every American to create a plan that fits their family, their life, and their legacy. We’re backed by some of the leading names in venture capital including Revolution’s Rise of the Rest, Western Technology Investments, Luma Launch, Halogen Ventures, and Techstars, as well as a prominent list of angel investors who all believe in our mission to help everyone leave a legacy they can be proud of.