Cody Barbo

Member Since 2021

Cody Barbo

Founder and CEO

Trust & Will


A little bit about myself: I am an entrepreneur from San Diego, CA, and currently Founder & CEO of Trust & Will. Trust & Will is disrupting the trust and estate planning industry with an easy, fast, and secure way to set up your estate plan online. We’ve modernized estate planning with a design-first approach, layered on top of incredible customer support to help people throughout the process — making estate planning simple, affordable, & accessible. Since starting the company in October of 2017, we’ve raised $23M+ in capital, went through the Techstars accelerator, have relationships with MassMutual, Charles Schwab, Fidelity, Fifth Third Bank, AARP, Acorns (and more), completed the first electronic Will in history, and have helped over 160k+ Americans kickstart their estate plan. Prior to Trust & Will, I served as Founder & CEO of Industry, a ‘LinkedIn’ for the service and hospitality industry, where we took the company from idea to helping tens of thousands of hospitality professionals move up in their careers. We raised millions in venture capital, grew our team to 25+, and served customers in more than a dozen markets across the country. As a volunteer, I serve on the San Diego State University Alumni Board, and Phi Kappa Theta Fraternity’s National Foundation Board. At home, I am married, a father to a daughter, dog dad, love to cook, workout, and mentor other entrepreneurs in my spare time. I enjoy connecting with intelligent, motivated, and inspiring individuals. Please be sure to include a custom message when inviting me to connect. - Cody Barbo


  • Leadership
  • Public Speaking
  • Public Relations


April 20th, 2022

What is Web3? The future of the internet, cryptocurrency, and estate planning

The term Web3 is creating quite the buzz lately, especially among those interested in technology, cryptocurrency, and venture capital. Here’s an introduction to what some people are calling the internet of the future.

January 31st, 2022

The importance of incorporating customer feedback

Direct feedback from customers is a goldmine of free ideas that help shape products and services.

January 6th, 2022

12 in-demand technical hires leaders want to make in 2022

As companies seek to win the war for tech talent, here are the positions business leaders want to fill in the new year.

December 6th, 2021

13 important (but often overlooked) ways businesses can support nonprofits

There’s more to supporting the missions of nonprofits than just writing checks.


Trust & Will

Hi, we’re Trust & Will. We’re making estate planning simple, affordable, and accessible with a design-first approach and amazing customer support. We have tens of thousands of happy customers using our complete suite of products nationwide. We’re enabling every American to create a plan that fits their family, their life, and their legacy. We’re backed by some of the leading names in venture capital including Revolution’s Rise of the Rest, Western Technology Investments, Luma Launch, Halogen Ventures, and Techstars, as well as a prominent list of angel investors who all believe in our mission to help everyone leave a legacy they can be proud of.