Skills
About
Results-driven marketing leader with a passion for authenticity and an obsession with conversions. Proven track record building funnel-based programs through content, events, technology, advertising and digital optimization. Firm believer in creating a remarkable brand experience at every touch point. Great conversions always start with great connections. Highlights: - Led the effort to build a comprehensive content marketing program for Emma, completely transforming lead gen strategy and resulting in significant increases in conversions throughout every stage of the sales funnel. - Led a corresponding overhaul of the marketing model, nurturing framework, and operations system alongside the growth of the content marketing program and a new outbound sales effort. - Built Marketing United from idea to strategy to execution in 2015. Now in it’s third year it has grown by every metric and continues to rank as one of the best marketing conferences in the country. - Steadfast ambassador for Emma, for email marketing and for the industry at large, speaking and publishing on best practices and industry trends. - Optimized Emma’s marketing spend across all channels and alongside a shifting inbound and sales strategy, bringing cost per lead down significantly alongside revenue growth. - Led a team of 14 responsible for all aspects of marketing, communications and enablement across multiple verticals and at every stage of the customer lifecycle.
Cynthia Price
Published content
expert panel
Leadership isn't just adapting to technology—it's being redefined by it. Technological advancements continue to push digital transformation forward and change the way businesses operate. In response to this, leadership styles and best practices are shifting toward greater agility, collaboration and real-time decision-making. To help you navigate these shifts, the members of Fast Company Executive Board share practical tips for leading successfully in a technology-driven landscape. Here's how they recommend guiding innovation, balancing digital tools with human insight and building more flexible, connected organizations.
expert panel
Sharing your unique, informed perspective can influence and spark conversations within your industry. Here's how to do it. Building a strong thought leadership presence can help leaders and brands open doors to new partnerships, strengthen their reputation, and differentiate their expertise in a crowded market. But becoming a recognized thought leader requires strategy, credibility, and a clear point of view. Below, Fast Company Executive Board members share their proven strategies to help leaders and brands establish meaningful thought leadership. Follow their recommendations to craft an effective approach and measure its impact.
Company details
Validity
Company bio
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers—using trustworthy data as a key advantage. Validity’s flagship products—DemandTools, BriteVerify, Everest, Sender Certification, and GridBuddy Connect—are all highly rated solutions for CRM data management, email address verification, inbox deliverability, and avoiding the spam folder. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.